Give Your Clients the Gift of SEO This Holiday SeasonBy Jaret Martens
For those not keeping track, that’s a lot of money, and that number is only continuing to grow. That’s why it’s more important than ever to ensure your clients stay in the spotlight this holiday season. By increasing their online presence, your clients can stay ahead of the pack.
That’s great in theory, but with so many businesses competing for digital real estate, where do you even start?
Why SEO Matters
People rarely check the second page of Google when searching. According to Advanced Web Ranking, the first result on Google receives over thirty percent of all desktop traffic. The second result receives just over ten percent, and by the time users hit the sixth result, under three percent of users actually click. Keep in mind that each Google page contains 10 results, which means very few people are actually navigating past the first page.
SEO isn’t something easily solved, however. It’s complicated, like explaining the plot to LOST complicated. Earning your clients the top spot in search results this Christmas season requires close attention to listings, reviews, website content, customer engagement, and a whole lot more. To make selling it a bit easier, our wizards have conjured up three packages to do the heavy lifting for you.
When 40,000 search queries are being placed on Google every second (Internet Live Stats), there's no reason to leave this big opportunity behind. It has become a natural habit for all of us to search in Google whenever we hear about something new. And if your company doesn't show up when people are looking for you in search engines like Google, you're directly hurting your reputation, brand value, and missing a lot of visitors or potential customers. SEO in 2018 isn't optional or good to have anymore. Now it's one of the key deciding factors in the modern buyer journey. Your clients deserve to have the best possible SEO services you can provide.
9 Products to “Sleigh” the Competition
SEO is a vast and complex subject, far more in-depth that can be covered in any one article. Our internal analysts have measured the top factors for SEO and chosen 9 products best-suited to impact these before Santa gets here.
1. Listing Builder
Listing Builder is an easy way to create a business’s first listing. Optimized for Google, these listings are used to reinforce the quality data that search engines looks for when ranking websites. Create a hub with the clients’ location information, hours of operation, and a map to help their prospects reach them.
2. Listing Distribution
SEO can be significantly impacted by the number of accurate listings a business has online. Search engines check reputable sources and compare the listing data. The more accurate and numerous the listings, the better a site will rank.
Listing Distribution sends your data to the biggest aggregators on the web. These authorities are then called upon by hundreds of sites to update their information by either correcting their existing listings or by creating new ones. As this product can take 4-6 weeks to fully distribute the data to the aggregators, it’s a good idea to get your clients activated early for the holidays.
3. Listing Sync Pro
It can be nearly impossible to ensure all of a business’s online listings are up-to-date. Whether it be something as simple as a new phone number, a change in business hours, or something as massive as a complete rebranding, Listing Sync Pro helps listings stay accurate. This is especially important around the holidays when hours are irregular. Need to close early on Friday? Simply update the hours in the app to instantly sync that information to some of the most-visited sites on the web.
4. Customer Voice
Nearly 64% of all consumers check Google’s online reviews before visiting a business. According to ReviewTrackers, a whopping 94% of people will not visit a business due to negative reviews. Customer Voice allows your clients to request reviews from their most loyal customers, improving their review score. This is especially important for ranking highly on search engines, as they are more likely to rank a business higher if they have many positive reviews.
5. Boostability SEO
Of course, SEO isn’t as simple as having a lot of listings. According to Backlinkto, Google alone uses 200 different factors and metrics to decide where a business should rank. Boostability SEO takes care of some of the more complex factors for your clients. By utilizing their team, your clients can optimize parts of their website, manage their keywords, and receive measurable reports to demonstrate clear value.
A lot of businesses think that marketing equates solely to advertising. They move their entire digital marketing budget into the popular advertising platforms like Google and Facebook while neglecting their SEO strategy. Advertising in the context of SEO is like rocket fuel, without the rest of the rocket you'll only be blowing up on the launch pad.
Making websites can be stressful. What’s a WordPress? How do I make an HTML? Is PHP legal in my state? With Pagevamp, your clients don’t need to worry about any of that. Pagevamp can use the information on their Facebook page to create an entire website in a single click. Plus, when they update their Facebook page, Pagevamp will update the webpage to match.
7. Reputation Management
So, your clients have collected a ton of reviews across a number of sources. Awesome! Now they just need a way to monitor them. By consolidating reviews from some of the most popular sites on the internet, Reputation Management makes it easier for your clients to keep track of their online reputation. This allows them to respond to both positive and negative reviews across the web. As positive reviews boost a site’s ranking on search engines, it’s vital that businesses stay on top of their online reputation—particularly as the holidays near.
8. Social Marketing
With everything else businesses need to do to optimize their SEO, it’s easy to overlook their social presence. As their Twitter and Facebook followers don’t directly impact search rankings, it can be hard to justify spending time on your clients’ social media presence. However, with the holidays fast approaching, social media is one of the best forms of free advertising.
Social media gives your clients a few key advantages. Instead of being a faceless entity, business owners can communicate directly with their client base on a more personal level. According to Convince & Convert, over 50% of Americans showing greater loyalty to brands they follow on social media, it's clear that consumers trust businesses that have a human element.
A social media presence also gives businesses a powerful tool to put their products in front of consumers. With a simple tweet or post, business owners can reach a vast network of potential customers through shares, retweets, and reposts. Social Marketing is a great tool to give your clients the power to do all of this.
9. SEO Network
SEO Network is SEO done fast. Clients simply need to add a short piece of code to their sites, and SEO Network goes to work by generating vital missing content pages. Search engines give priority to sites that consistently post new content. The content SEO Network generates is used to elevate a business’s ranking on Google, increasing the views that page receives from prospective clients.
Movylo is an automated customer engagement engine that helps businesses build and grow their OWN customer list, by capturing leads from their website and social media channels and then, with a marketing automation engine called the AutoPilot, it automatically engages with these customers, to keep them coming back and buy more, in-store, via phone or online.
11. Alpha SEO
Alpha SEO is a Full-service SEO program that is ideal for businesses that want to rank higher on search engines for their local business. This includes onsite edits and adjustments, offsite link building, website submissions, writing content, full reporting, an excellent dashboard to see the details in a transparent way, and Partner support.
12. Marketgoo SEO
Marketgoo is an easy-to-use DIY SEO tool created for small businesses. It automatically scans a website and generates a step-by-step SEO plan to help businesses increase their website traffic and rankings. Help clients understand the SEO actions they must carry out to generate more business—without the need for technical expertise or dedicated marketing staff.
The Holy Grail of SEO Packages
To help you sell and provide the best value to your clients, we’ve created three recommended packages within the Vendasta Marketplace. These have been carefully curated by some of our top salespeople to work together seamlessly.
Local SEO Premium
- Listing Builder
- marketgoo SEO
- Reputation Management
- Yext Listing Sync Pro (Monthly)
Local SEO Ultimate
- Reputation Management
- Yext Listing Sync Pro (Monthly)
- Alpha SEO - Full Service SEO
- Alpha SEO - Extra Topics
- Alpha SEO - Full Service SEO
- Movylo | Express
Getting Started with Recommended Packages
As a Vendasta Partner, you can use any of the above packages by browsing to Partner Center > Marketplace > Packages > Recommended Packages. Clicking Add to Store on any of the packages will let you configure them for sale.
That said, we understand that you may wish to tweak some of these packages to fit your sales strategy. To do so, publish the package to your store, then click on it from the Marketplace > Packages > Store screen.
Explore other great products and services that you can sell to your clients this holiday season in the Vendasta Marketplace!