What are white-label apps?

White-label apps are applications built by a white or private label app development company and rebranded and resold by other businesses. White-label app solutions can be a service where an application is ordered from Company B (reseller) by their business client but actually built by Company A (third-party service provider). A white-label app can also be a specific application built by a provider that is rebranded and resold by multiple resellers.

Why apps?

As Entrepreneur states, having a website presence is no longer enough for a local business. A mobile app is now a necessity as online activity continues to shift to mobile. Did you know that 90% of mobile phone time is now devoted to using apps? If your client wants to hit their consumers where they live, then investing in a mobile app for their company is a good move.

However, app development is complex, and fulfillment of this new service would require an entirely new development team dedicated to building custom apps for business clients. By outsourcing this service to a third-party development team, you can add "mobile app" to your other marketing services without having to worry about additional overhead costs and development complexities.

What to consider in white-label app solutions

Mobile apps are a huge value-offer to add to your store, but building client apps require high-quality custom development work. When you're selecting your white-label partner to provide this service, make sure you look for the following:

  • 100% custom app development for clients
  • Progress reports with drafts, and early versions of the app to review
  • Thorough QA testing on every app
  • Supports multiple revisions on early app versions
  • Continued support once app is live in the Apple and Google Play stores

White-label apps: suggested solution

BiznessApps, available in Vendasta's Marketplace, offers a white-label mobile app builder service that is unique to each of your business clients. They've been trusted by big brands like Entrepreneur, Business Insider, the New York Times and more to build custom mobile apps, which means that your business clients' mobile app presence is in good hands.

Read the full post here: 9 White-Label Solutions to Skyrocket Your Revenue in 2020

How to Resell Apps

Want to expand your marketing business?

White-label apps are a great add-on to a do-it-for-me business marketing model. With consumers spending so much time on their phones, it might make sense to add an app to a business' marketing strategy. However, that's only if the app provides value. If the your app can solve a customer problem, like tracking loyalty rewards more efficiently, it will likely be a hit with users.

If you see a gap in an existing client's marketing strategy, a white-label app just might be the perfect fit.