Taking The Review Management High Road: Avoid Review-Gating

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We have witnessed a trend in review management where more businesses are practicing review-gating. What exactly is review-gating? Review-gating is when a business filters, suppresses or censors negative reviews and only allows positive reviews to be published on review sites. Review-gating is just as bad as review-stuffing. Stemming from its cousin “keyword stuffing,” review-stuffing is… Read More

Website Content 101: Why Ugly Websites Finish Last

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Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at… Read More