Why Do I Need This?
Consider Vendasta’s data analysis of 100,000 business locations: the average business has 68 online listings, and 41% of those listings have an inaccurate address. Furthermore, these businesses have an average of three different phone numbers across all of their listings.
Local businesses need your help, and they need it soon. As much as listings management is a challenge for small businesses, it is an opportunity for digital agencies to help these businesses while increasing their own revenues.
The Most Critical Component of Listing Management: Reporting
The data landscape is very complex, and understanding how data changes across the web can be challenging for SMBs. Therefore, it’s critical to report on how everything is working.
Some of the challenges include:
- Different standards from different providers regarding how to display NAP data, such as address formats
- Data providers accept data in different time frames
- Search sites receiving data from these providers update their listings on different schedules, from daily to weekly to monthly to quarterly (or perhaps never)
- Listing data submissions may be rejected by providers for different reasons
If your agency is providing local listing management services to SMBs, you have to be able to show whether or not the service is working to keep clients happy and earn renewals. That’s the Vendasta advantage.
The most comprehensive solution
We partnered with all of the four major listing data providers — Factual, Acxiom, Infogroup and Neustar (Localeze) — in order to offer a complete listing syndication solution. These four providers power the web, doling out information to over 300 other sites like Yahoo!, Apple Maps and many others.
To correct a company listing with each of these providers individually is time-consuming and expensive. With Vendasta’s Listing Distribution, all it takes is a small annual fee.