Digital Advertising

Digital Advertising

Online advertising that delivers real-life business results—with proof

Cutting-edge managed AdWords, Facebook, Display, and YouTube advertising

It’s true: paid advertising is a foundational element to any local business’s marketing stack. It’s often the way consumers first discover a business and learn more about the products and services they offer. Television, radio, and billboards aren’t going away completely; they’re now being supplemented with cutting-edge search, social, and display advertising technologies. With our fully managed service, you get the perfect recipe for improving your retention and revenue.

The best part? Your clients see real results. Impressions, clicks, and even things like real world store visits and phone calls -- all delivered back to the business to help them see their return on investment. To top it all off, everything is managed by our strategists so you can offer digital advertising services at scale.

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Options to fit any agency

Already selling AdWords and PPC? Looking to start? Regardless of your agency’s experience or size, our team of strategists are able to fulfill and deliver.

Platform Focused

Increase your client’s brand awareness and have us deliver reports with amazing ROI on impressions and clicks. Perfect for agencies already selling digital ads, looking to source fulfillment back to our team of strategists.

Google Search
AdWords Search Network. Display at the top of search results with keywords related to your client’s business.

Facebook Ads
People turn to Facebook for a variety of specific interests. This gives these platforms the ability to reach a targeted audience.

Display
In-house display platform technology. Display ads on sites related to your client’s business, and target only the consumers they want, even within a specific area

YouTube
Video ads for your client’s business on YouTube. Video creation not included. Can be combined with Video Montage service in the Vendasta Marketplace.

Strategy focused

New to the industry? Our strategy-focused reports don’t just show that we’ve increased your client’s impressions and clicks—these reports also show that you’ve generated more phone calls and store visits, and that you’ve given them a positive return on investment.

Calls & Leads
For businesses wanting their digital advertising campaign to result in phone calls, emails or form fills. Customer phone calls can be anonymously analyzed for specific keywords.

Store Visits
For businesses wanting their campaign to result in more real customers visiting their store. Location-based ads with geofencing & conversion zones, ad creative and user impact reporting.

Calls, Leads & Store Visits
For businesses wanting the best of both worlds: a campaign to result in phone calls, leads, & more store visits. Perfect for businesses like restaurants, which have a physical location and a phone number to order delivery.

*Each strategy focused campaign has three different pricing tiers to choose from: Starter, Pro, and Premier. It’s easy to fit the needs and budget of any business.

Show proof of performance with ROI reporting

Our reports don’t just show that you’ve increased your client’s impressions and clicks—these reports can also show that you’ve generated more phone calls and store visits, and that you’ve given them a positive return on investment. They can be accessed at any time by your agency and are delivered regularly to your clients through your agency’s white-label Business Center.

Facebook Ads with perfect precision

Targeting on Facebook is often complex and misunderstood. Our recipe for success is to reach a highly targeted audience the optimal number of times within a certain time period. We use technology like the Facebook Pixel, custom conversion, site retargeting, dynamic retargeting, and custom audiences. In the end, we target the people who will be most likely interested in your client’s business and serve them ads the ideal number of times.

Google AdWords Search Network: it’s more than just SEM

Ready to have our team maximize your client’s AdWords Search results? We use a proprietary platform that helps us better manage your client’s campaigns, using technology like automated bid & budget management, daily URL error testing, at-risk campaign notifications, and full Google Analytics integration with UTM tags to automatically optimize your Search Network campaigns over time.

Geofence competitors and run conquest campaigns

Through our Display advertising service, our strategists use technologies to promote your clients’ businesses to the right audience at the right time, including targeting competitors’ customers, nearby consumers, past customers, and more. Leverage cutting-edge programmatic and geo-location ad targeting technologies to deliver results.

YouTube: It’s “targeted TV”

Our strategists utilize YouTube’s TrueView in-stream ads, typically seen before the video, but can also show up in the middle of a longer video. They can target your client’s customers based on demographics, interests, searched keywords, or on specific channels. YouTube advertising works on a CPV (cost-per-view) model, meaning your client only pays when a viewer watches at least the first 30 seconds of the video. Video creation is not included, but can be created through other services in Vendasta’s Marketplace.

Included: Creative, design, copy, and a custom strategy

Included in your wholesale cost is the development of a custom strategy for your campaign based on your client's needs, a free call tracking number, design and creation of attractive and high converting ad creative, plus landing pages when applicable. Everything is designed to work flawlessly both on desktop and on mobile.

Fulfilled for you by our digital agents

Our digital agents will do all the heavy lifting for you, from setting up geo-targeting, retargeting and Facebook advertising, to providing your clients with proof-of-performance reports. Your agency can grow advertising revenue while you focus on sales, maintaining relationships and driving profit.

White labelled under your brand

Digital Advertising is available in Vendasta Marketplace and is fully white labelled, so you can brand and sell it as your own product! Simply take the order and let Vendasta’s Digital Advertising team do the rest, using your brand.

Agency Strategies for Google and Facebook SMB Advertising

Virtually all of the growth in the digital ad world can be attributed to two giant kingdoms: Facebook and Google. This guide will help you master both Google Adwords and Facebook Ads for your clients.

This free download features case studies for local businesses who achieved incredible returns on ad spend:

 

Facebook: 1,429% ROI

Google: 2,857% ROI

Advertising Channels

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Search

Customized ads that appear at the top of Google search results. Showcase reviews, business location, phone number and more for your clients. Turn passive internet surfers into active, engaged customers.

Display

Showcase your client’s business through banner ads distributed across the web and on mobile apps. Take advantage of the magic of targeting, advertising with laser-like precision based on audience behavior, location and more.

Social

Get your clients seen at the top of the News Feed on the most popular social media site on the web. Display call-to-actions like Call Now, Get Directions, and drive measurable results for your local business clients.

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Video

Pre-roll video content with tremendous reach and targeted frequency on the world’s largest video platform. Your clients only pay when their ad isn’t skipped. Your clients will enjoy typical view rates from 20% to 30%.

Vendasta Platform

Available for resale on the Vendasta Platform

A complete "agency-in-a-box", Vendasta's white-label platform is the best way to provide marketing solutions to local businesses. Become a partner today.

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Vendasta makes it easy to scale your agency

From our agency to yours. You sell the service, we'll handle the execution. We fulfill your digital marketing & advertising services under your brand.