You're not Superman. No matter how many tasks you can juggle on a day to day basis, nor how many hats you successfully fit on your head at the office, you can't do everything. I mean, nobody can.

Scaling is a universal issue—no matter the size of your agency. Every company wants to scale, whether it be in revenue, growth, resources, client base, or other areas. Yet, you're always going to be restricted in one way or another: whether it be by time, money, people-power, or with knowledge. So how do you really break through those boundaries, and get everything you want, without capping your limited resources?

By using a white label agency.

Our white label agency can handle fulfillment on social media management, website creation, review response, and more. Check it out!


TABLE OF CONTENTS

Getting more for less
White label agency vs. other outsourcing options
What is a white label agency?
What companies can benefit from a white label agency?
Why use a white label agency?
How an agency partner mastered scaling and growth with our white label agency
How a white label agency adopts your brand


Getting more for less

Thousands of companies are turning to external fulfillment services to manage their growth. Finding the right fulfillment option, like a white label agency, is your ticket to more for less.

Hold up—what exactly do I mean by that? A variety of things.

  • More money for less added work
  • More offerings for clients with less tedious fulfillment
  • More experts under your brand with less salary and overhead costs
  • More time to focus on running your business with fewer distractions
  • More resources at wholesale costs, which you can resell at your own price point

The more you free up your time, no matter the size of your agency, the more you're able to focus on your core business model and attend to all the other tasks that fill your schedule.

The more expert knowledge you can add to your team, the better you can serve your clients, and the more solutions you can offer them.

The more you can outsource your work to other expert team members, the less salary, sick time, vacation, and other costs to your agency you can avoid.

Ready to start outsourcing? I thought so!

But not so fast, you can't just Google “outsourcing work” and pick the first overseas fulfillment team you find. You need to consider your options, so you're not sacrificing quality of work and reliability. White labeled service fulfillment through a specific agency is likely the best bet for your marketing agency, but there are a few other outsourcing options you can consider for your fulfillment services.

White label agency vs. other outsourcing

There are a few options an agency can consider when exploring fulfillment services and offering them to clients.

  • Hiring in-house experts
  • Outsourcing work to freelancers
  • Outsourcing fulfillment overseas
  • Using a white label agency

Here's a little breakdown of each one:

white label agency vs outsourcing infographic, pros and cons of white label agency

While each outsourcing option has its merits, a white label agency is a reliable team of experts that adds to your company brand and allows you to grow quickly. Who doesn't want that?

Outside of the initial onboarding process, there's little-to-no time wasted with the agency, and work is done quickly and fulfilled by local industry experts.

What is a white label agency?

A white label agency is a team of people that work under your brand to fulfill your services. Most often, it is a marketing agency that handles the fulfillment work of social media management, digital advertising, SEO, or other digital marketing solutions that your agency offers. All the fulfillment work is done by the external team, but the team is disguised as being part of your brand. A reseller agency can buy this service from a white label service provider.

Here's a visual example to show how it works:

  1. Vendasta, a white label service provider, sells their white label service team to SweetRentals Agency to re-sell.
  2. SweetRentals Agency then rebrands the services with their own logo and sells it to a local business.
  3. Team from Vendasta fulfills the digital services the local business purchased from SweetRentals Agency under the SweetRentals Agency brand.

white-label agency explanation graphic

 

With these white labeled services, any company can add a variety of digital marketing services to their basket of offerings and be confident in the level of expertise that will be provided to their clients under their own brand.

Related reading: The Ultimate Guide to White Label

What companies can benefit from a white label agency?

Since the agency is white label, it means that all the expertise, skills, knowledge, and work fulfilled by the agency is being done under your brand.

A white label solution is perfect if you:

  • Are a startup with no fulfillment team or expertise
  • Are a large company with many clients that need fulfillment
  • Want to offer new products and services you're unfamiliar with
  • Want to scale but are bogged down by tedious fulfillment
  • Want to expand your team without all the overhead costs
Whether you're a #startup or well-established #agency, a white label agency can help you scale. Click To Tweet

Why use a white label agency?

There are a lot of reasons to use white label agencies, and one of the biggest ones is in the title of this post. They're a ticket to more money/growth/services/time for less overhead/work/stress.

These white label service fulfillment agencies can have an entire team full of:

  • Social media managers
  • Bloggers and writers
  • Reputation management specialists
  • Listings management specialists
  • Website designers and developers
  • Search engine marketers
  • Paid advertising specialists
  • And more

Here's a breakdown of the main benefits:

It costs less

Using white labelled services through a team of agents is a set monthly cost for an entire team of experts. Hiring a social media manager, website designer and developer, paid advertising specialists and more can add up quickly in terms of salary, benefits, and training costs. And that's all if the hiring goes well.

A bad hire can cost a company quite a bit. According to FastCompany, almost 30% of U.S employers said that a bad hire costs their company more than $50,000. Compare that to the cost of a white labelled agency (somewhere in the ballpark of $500-$2500/month), and you know where to put your money.

“I paid Vendasta 139k of my revenue this year. I could go find a cheaper software and hire my own staff, but in the reality of things, would I end up spending more than 139k that year? Absolutely.”
Founder and Chief Operating Officer of Hard Rock Media

You can expand your service offerings quickly and easily

Many agencies start out in the biz doing one thing, maybe reviews or social marketing. Then you land some bigger clients but they leave because they also want listings and SEO. You want to become more of a full-service agency to keep your clients and offer your clients more value, aside from continually attracting more business. Well, the more you can do, the more you can bundle and provide value for your clients. You can be their one-stop-shop and reduce some of that vendor clutter they have been facing.

Related reading: How to Sell Website Services to Local Businesses

Allows for explosive scaling and growth

When you white label digital services, you just bill the client. Your dedicated white label digital agents onboard your new clients with branded calls and emails, and handle all customer service duties in relation to the services. The hired agency does all the customer service, fulfillment, and heavy lifting.

“It's so easy to onboard a client and have Digital Agency take care of everything for us. From the standpoint of an entrepreneur, it's a dream. You can take on as much business as you want and trample the competition”

COO of Hard Rock Media

It frees up your time to focus on your core competencies

When you have an agency handling your fulfillment work, you can focus on running your business. You can focus on things like selling, building your book of service, and handling your other service options that your chosen white label team doesn't specialize in. Make a name for yourself in the industry with your brand, while a team of digital agents handles the tedious service fulfillment.

In Hubspot's State of Inbound 2017 report, 70% of companies said that converting leads into customers and closing more deals was a top priority for the year. Additionally, 55% stated website traffic growth as a top priority. By letting external agents handle your fulfillment work, you'll be able to refocus your attention on matters like selling and traffic growth.

“The integration [with Vendasta's digital agency] allowed us to scale quickly and keep our internal resources for more high touch, high maintenance customers.”

Director of Digital Operations for a Vendasta Partner

You expand your team of trained experts

You don't have to deal with the overhead of additional resources such as taxes, insurance or other overhead. By hiring the services of an agency, you don’t have to deal with turnover of employees, or the cost to acquire and retain new employees. And maybe most importantly, you don't have to deal with HR issues, hiring, training and professional development on employees outside your realm of specialty.

A study by MIT Sloan Management Review and Deloitte found that 23% of marketers said they needed to develop a stronger talent model, with recruiting, hiring, and development of their employees to reach digital maturity. By hiring a full team with a  white label model, you skip the problems of hiring in-house and recruiting, and get straight to the benefits of having a team of highly-qualified experts working under your brand.

23% of marketers want a stronger talent model. A bad hire can cost $50k. Time for a #whitelabel agency?Click To Tweet

Hiring Vendasta's white labelled agency is like signing one paycheque per month, and receiving the dedicated services of a team of 50+ digital experts. As we work with 1,700+ agencies, quality of our work is also a top priority when it comes to fulfillment for our partners.

“It was critical that anyone who interacts with these customers offers the same
level of service we do...Your team has exceeded our expectations—from the
transition to the DA team, it's been an incredible experience.”

Director of Digital Operations for a Vendasta Partner

Related reading: How Agencies Are Making 4,000+% ROI With White Label PPC

How an agency partner mastered scaling and growth with our white label agency

One of our fastest-growing partners used our white label service fulfillment through our in-house agency to scale from a basement startup to a full-service agency in two years. In 2014, Hard Rock Media was a twinkle in an entrepreneur’s eye. Two years later, they're a full-service online reputation management company with over $1 million in revenue.

Hard Rock Media utilized Vendasta's white label digital agency services to scale up their services without exponentially increasing costs. By adding the white label agency to their team, they could effectively sell more digital solutions to local business clients with less workload. Vendasta’s in-house digital agents and copywriters managed the fulfillment of their digital offerings, such as correcting listings, and monitoring and responding to reviews their clients’ businesses received. The Vendasta digital agents worked under the Hard Rock Media brand, expanding the Hard Rock Media team, without the increased costs of salaries, benefits, vacation time, and other overhead expenses.

Combining Vendasta's Reputation Management with Digital Agency allowed Hard Rock Media to hit their target market on a massive scale, while keeping costs down. They are now able to serve a larger client base, and hand off each client to Vendasta's Digital Agency for fulfillment of the reputation management services.

By outsourcing fulfillment of services to the Vendasta team, they were able to achieve:

  • 126% growth of reviews generated in 2 years
  • 112% growth in reputation management accounts in 2 years
  • 84% growth in reviews per SMB in 2 years

“It's scalability. People aren't scaling their businesses correctly, and they aren't taking advantage of everything Vendasta has to offer.”
COO of Hard Rock Media

A #startup had 112% growth in reputation accounts in 2 years. How? A #whitelabel agency.Click To Tweet

How a white labelled team adopts your brand

How the agency works under your brand can vary depending on the type of services they're fulfilling, but these agents will generally have an email address associated with your brand, and communicate with your customers on behalf of your company.

How Vendasta's agency adopts your brand:

  1. You and us: discovery calls

    You tell us how you want your brand to be communicated and how you want us to interact with clients. We will follow your guidelines as we represent your company as a digital agency.

  2. White label setup with your branding

    We create white label materials using your brand, such as email addresses and signatures, and a toll-free number. Our agents will operate seamlessly under your existing brand when communicating with your clients.

  3. Client onboarding

    After you close a new client, our agents will walk clients through the services you've sold them. We discuss social language and review tone, and get credentials for account(s) access, so we can do work on the business's behalf.

  4. Ongoing ROI reporting

    With a white label team, you'll receive full-scale ROI reports on the productivity of our digital agents' activity, as well as your clients’ progress. These breakdown exactly how our agency services are providing value to your clients, so your clients know that their dollars are being well spent. And of course, your digital agency team is available by phone or email when you need them for check-ins or one-on-one discussions.

In the State of Inbound 2017 report, 39% of companies list “proving the value of our marketing activities” as a top marketing priority for the year. You can cross this off the list with a white label agency!


A white label agency is a great option for companies that make growth as a priority. The services an agency team fulfills can be a variety of things, from social posting to digital advertising campaigns. If you pick the right white label service provider to partner with, you can be sure that your work, clients, and reputation are in the right hands.

Checkout the full success story of a partner that used our white label services, then sign up to add a full team of digital experts to your brand.