Website Content 101: Why Ugly Websites Finish Last

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Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at… Read More

Profound Lessons in Content Marketing from Unlikely Sources

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When it comes to content marketing, a lot of content “generated” these days is borrowed from the content created by famous brands, edited, rehashed and adapted to fit one’s own content strategy. However, instead of lifting ideas from big brands, you should instead be gleaning lessons from their innovative, groundbreaking content strategies. But why limit… Read More

Improve Your Local Search Ranking With Data Aggregators

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Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories,… Read More

What Comes First: Search Engines or Customers?

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My online marketing strategies have historically weighted customers and search engines about the same. You can’t have one without the other. But ever since pandas, penguins, and hummingbirds invaded Google, search engine optimization (SEO) has changed a lot, especially with local search results for SMBs. While still important, keyword research and descriptive titles are not… Read More