Did you know that 46 percent of all Google searches have local intent? Understand how local SEO works with other search marketing tactics to increase online... Read More
Brand awareness can be increased by 80 percent through paid advertising on Google. Learn how you can increase traffic and ad ROI with ecommerce PPC... Read More
Table of Contents Ad Analysis: Which Digital Advertising Metrics Matter? CPA – Cost Per Acquisition LTV - Lifetime Value CR - Campaign Revenue ROAS – Return on Advertising Spend Digital Advertising Metrics to Avoid How to Translate ROI Analysis...
Marketing agencies can learn a lot from the viral appearance of halfpipe athlete Elizabeth Swaney at the 2018 PyeongChang Winter Olympics. A one-trick strategy may get you business, but you need more than a mediocre performance to win loyal fans and... Read More
With digital advertising being such a fast-moving, ever-changing landscape, I sat down with our in-house advertising team, as well as reached out to advertising experts online, to see what their biggest advertising solutions were for thriving with...
In recent years, we have seen traditional advertising take the backseat for modern technology. Traditional media companies are now switching their direction and adopting digital, but why? Because there is an extremely large market interested in...
Good old Adwords. Most advertisers have a love/hate relationship with Adwords. It has the power to drive in quality leads with high sales potential, but it’s super expensive, often inconsistent, and ROI is tough to predict month-in and month-out. I...
Are your landing pages conversion machines, or bounce-rate rockets? No matter how valuable your content offer, or how well-crafted your ad copy is, it's your landing page that sits between you and new leads. That means that if your landing pages...
What is a social media audience? A social media audience is a group of online users that are selectively advertised to based on selected demographical information including their geographic location, age, gender, and other personal details like...
Video marketing continues to grow more and more popular over time. In fact, videography as a whole has reformed in a major way over the years. With Youtube beginning in 2005, the introduction of Snapchat in 2011, a surge of users on Vine in 2013;...
When you're working in paid advertising for a SaaS company, a decent accomplishment is when you’re able to bring your cost per qualified lead below the $100 mark. A great accomplishment is when you're able to rank in the top-performing ads on one...
A note from the Editor: This year, our Demand Gen Specialist (Jamie Taylor) teamed up with our head graphic designer (Rory Lawford, author of this blog) to create the most successful social advertising campaign in Vendastian history. Last week,...
The following is a guest post by John Taylor from Fone Dynamics. Call tracking ought to be a part of your marketing strategy, as it has the potential to help your business track incoming and outgoing phone calls back to specific marketing...
Some are calling it a breakthrough. Others are calling us code-crackers. We’re calling it another day on the job. On the demand generation team, our job is to bring in the highest quality leads at the lowest cost. We spent the better portion of the...
We’ve all been there. Within minutes of searching for your most desired product, there it is: a digital ad with the leading brand slapped across the top of your screen. But did the ad work? If you’re like most business owners, you should be asking...
Digital marketing is a complex maze. You need to get into the minds of your audience and play some tricks that will convince them to fall for your offer. If you are new to it, you can reach out and kontakt webbureau Aalborg for experts who can help...
If you want to reach your target markets with compelling, hyper-focused ads that amplify your lead gen efforts and increase your sales, then I have two words for you—buyer persona. Here’s the what, why, how (and who) of building your business’...
The following is a guest blog by Scott Ragin at AussieWriter. Paid media campaigns are an effective way to stand out among thousands of other businesses on the Internet. However, every possibility of big reward comes with big risk. A number of...
What if I told you that there was a vending machine that inputs $1 bills, you pull a lever, and—like magic—two $1 bills were spit out for your spending or investing pleasure? What about three $1 bills? Or five or twenty?! If you read the title of...
You know you have to be advertising on Facebook. You know how to create an ad. You know how to get clicks. Now I’m going to show you how to generate daily leads. Better yet, I’m going to give you a step-by-step formula to get instant presentations...
Are your social media memes breaking the law? With visual content being 40x more likely to be shared on social, it's clear that images dominate the internet. So what's the deal with copyright online? Learn the basics of copyright law for images and... Read More