10 Ways Your Paid Marketing Campaigns Can Go Wrong

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The following is a guest blog by Scott Ragin at AussieWriter.  Paid media campaigns are an effective way to stand out among thousands of other businesses on the Internet. However, every possibility of big reward comes with big risk. A number of careful considerations should be taken into account in order for the campaign to… Read More

Grow Email List: Infographic to Boost Subscribers

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Infographic provided by  Marketingcloud. Emails matter—a lot. Growing your email list matters, too. But how do you get more people to sign up and stay engaged? That’s the crucial connection in growing an email database. Capitalize on Social Media Advertising For starters, if you find people that share similar interests, they’re probably more likely to… Read More

14 Challenges Agencies Face Selling Digital Solutions

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Over the past two months, we’ve been offering a free and exclusive eBook about the challenges agencies and media companies face when it comes to selling digital solutions in the local business space. And I have to say, we’re thrilled about the response we’ve gotten so far—hundreds of downloads, thousands of views, and a ton… Read More

Radio Group Upsells 41% of Advertisers with Digital

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As a small business owner, how surprised would you be to have a radio company approach you with a well rounded multimedia advertising package? That’s exactly what customers of NextMedia, a US radio group, have been seeing more and more of over the last four years. LocalMediaInsider has released a case study titled: “NextMedia Group’s digital… Read More