How I Learned to Stop Worrying and Love the Landing Page (and Their Best Practices)

Posted on by

Are your landing pages conversion machines, or bounce-rate rockets? No matter how valuable your content offer, or how well-crafted your ad copy is, it’s your landing page that sits between you and new leads. That means that if your landing pages aren’t optimized for conversion, they’re basically wasting your company’s marketing dollars. Landing pages have… Read More

How I Got LinkedIn To Take Me to a Hockey Game (Without Spending a Fortune)

Posted on by

When you’re working in paid advertising for a SaaS company, a decent accomplishment is when you’re able to bring your cost per qualified lead below the $100 mark. A great accomplishment is when you’re able to rank in the top-performing ads on one of the best B2B marketing platforms (read: LinkedIn). And, as a Canadian… Read More

SEO, SMM and Adwords: A Winning Combination for Business Promotion

Posted on by

Digital marketing is a complex maze. You need to get into the minds of your audience and play some tricks that will convince them to fall for your offer. Moreover, you need to make strides towards getting your website featured high in the Google results page (SERP)—that’s where the convincing begins. Search Engine Optimization Social Media… Read More