FOUR YEARS AGO, I was sitting at my desk in the Vendasta marketing department—which, back then, consisted of myself, my CMO, and an overworked-yet-surprisingly-mellow designer—when our CEO, Brendan King, whirled into the room and declared,...
Marketing agencies can learn a lot from the viral appearance of halfpipe athlete Elizabeth Swaney at the 2018 PyeongChang Winter Olympics. A one-trick strategy may get you business, but you need more than a mediocre performance to win loyal fans and... Read More
Welcome to the most comprehensive collection of design, functionality, and content stats for websites in 2017. With over half of businesses having websites, businesses who want to experience success need to know how to stand out with their own...
What are Featured Snippets? Featured snippet is the direct answer to your query that appears in a formatted little box above the organic search results. There are 3 types of snippets that Google shows from the top ranking websites based on the...
Along with the increasing significance of online marketing, and the daily evolution of marketing strategy, guest posting has become a cornerstone of digital promotion. New marketing writers often face difficulties when it comes to guest posting,...
Ever wonder how to generate leads online? Leads are the cornerstone of sales and marketing. Unfortunately, finding them can be like a game of “where’s Waldo,” where instead of minor disappointment, failing can result in waving bye-bye to your B2B...
This post was written by Brendan Swalm and Kathleen Kelly from our superstar Digital Agency writing team. There’s a lot of content out there on the world wide web, and for good reason. Consumers are hitting search engines at break-neck speed to...
The following is a guest post by Sharon Conwell. Content marketing across social media platforms and the web is now essential for modern business. However, despite the rapid rate of growth, this is still a fairly new area for many small and medium...
As a digital content creator with Vendasta, I’m essentially a social media ghost writer. In an average day, I write for anywhere from five to 30 small or medium businesses. In a week, I write over 300 social posts. In a month, our team of writers...
Are your social media memes breaking the law? With visual content being 40x more likely to be shared on social, it's clear that images dominate the internet. So what's the deal with copyright online? Learn the basics of copyright law for images and... Read More
The following is a guest post by Gloria Kopp from Studydemic. How can you choose between writing user-friendly and SEO content? You can’t–and you shouldn’t. With 61% of consumers saying that they’re more likely to buy from a company that creates...
Infographic provided by Marketingcloud. Emails matter—a lot. Growing your email list matters, too. But how do you get more people to sign up and stay engaged? That’s the crucial connection in growing an email database. Capitalize on Social Media...