How We Generated 2,000 SQLs in Two Months with Facebook Paid Advertising

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Some are calling it a breakthrough. Others are calling us code-crackers. We’re calling it another day on the job. On the demand generation team, our job is to bring in the highest quality leads at the lowest cost. We spent the better portion of the year refining our knowledge, campaigns, audiences, messages, and creative. Our… Read More

Sales Leads Management: Become the Pipeline Plumber

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I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses an interest in your goods or services” (TechTarget). Basically, it’s someone who heard about… Read More

Vendasta introduces Google My Business Insights into Listing Builder providing actionable customer insights to local businesses

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Vendasta, the leading platform for selling digital solutions to local businesses announces they will now be providing local businesses insights into their Google My Business listings right from within their Listing Builder product. Combined with robust listing solutions and exclusive data, the most comprehensive listing solution on the market will now provide in-depth proof of… Read More

The Ultimate Guide to White Label

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What is white label? White label, or white-labeling, is the process of buying a private label, rebranded or brandable product or service, and then re-selling it under the reseller’s brand name to the end customer. White label companies create a product or service so that it can be rebranded by your agency so that you,… Read More