About the Author

Courtney Hinz

Courtney is a former Content Marketing Specialist at Vendasta who loves spending her days researching and writing about...anything really, she's honestly a pretty big nerd. When she's not blogging up a storm, you can find her collecting too many instruments while only half-learning to play them, watching too much Netflix, or planning a trip to visit all the friends she's left behind everywhere she's lived in the past decade.

Latest Articles

November 21, 2022 | Marketing

4 Critical phases of a go-to-market strategy (Updated 2022)

What does a go-to-market strategy look like, and why do you need one? We simplify a go-to-market strategy to 4 key phases. Read on to get the... Read More

Courtney Hinz | 17 min read

February 2, 2021 | Scale

Remote Working Tools to Keep You Safer in 2021

Here are some remote working tools that digital marketing agencies and businesses can use to make the move to remote more... Read More

Courtney Hinz | 7 min read

October 27, 2020 | Marketing

What is Google Business Profile and why do you need to be on top of it?

The days of small businesses not engaging in ecommerce are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google Business...

Courtney Hinz | 3 min read

October 23, 2020 | Scale

10 tips to improve your agency’s performance

When Vendasta Chief Customer Officer, George Leith speaks, marketing agencies are apt to listen closely. George is a combination of educator and entertainer with a heap of captivating personality added. He’s a digital marketing evangelist who,...

Courtney Hinz | 6 min read

October 22, 2020 | Scale

Want to start and grow a successful marketing agency? Here’s what our experts suggest

Challenging times often call for dramatic change. Career and business disruption can be particularly challenging, but there are unique opportunities for those who know what to look for and how to read the market. Take the prospect of owning your...

Courtney Hinz | 5 min read

October 10, 2020 | Marketing

The Ultimate Guide to Influencer Marketing for Agencies and their Clients

As an agency owner, your clients expect you to be the expert that guides them start-to-finish through the murky waters of marketing. These days, that includes facilitating influencer partnerships. However, if you’re new to the world of influencers,...

Courtney Hinz | 16 min read

September 23, 2020 | Scale

Build the marketing muscle behind your agency with white-labeling

Table of Contents Why use a white-label digital agency? How it works The winning solution What should you look for in a white-label agency? You’re an ambitious marketing agency owner with three problems: You want to expand your agency and offer...

Courtney Hinz | 8 min read

August 19, 2020 | Ecommerce

How to sync and manage your online inventory

Table of Contents What is inventory management, and why is it important? Your best friend in inventory management Solving the main dilemma Rules for managing inventory effectively What is the best inventory management software for you? These days,...

Courtney Hinz | 6 min read

August 10, 2020 | Sales

COVID and the consumer: How has your role changed? [Roundtable]

The relationship and expectations between consumers and the businesses that serve them has changed. We sat down with some of Vendasta's C-Suite and sales team to chat about how agencies can respond to these changes on behalf of their clients,...

Courtney Hinz | 34 min read

August 7, 2020 | Sales

Everything you need to know about selling online gift cards

Table of Contents The tools you need Types of gift cards Set and train your staff on gift card policies Gift card legalities More small businesses are online now than ever before. There’s also more competition than ever before to be the person or...

Courtney Hinz | 6 min read

August 6, 2020 | Ecommerce

How to build your online store right the first time (or what to correct now if you didn’t)

Table of Contents The building blocks of a website Top tips for building a website All-in-one vs. DIY Prioritize design Overcommunicate with the right pages Make sure your customers can shop securely Developing your own website can be an...

Courtney Hinz | 11 min read

July 9, 2020 | Sales

Conquer Local Roundtable: How to keep your personal touch when selling online

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CTO Dale Hopkins, CSO...

Courtney Hinz | 6 min read

July 8, 2020 | Ecommerce

Conquer Local Roundtable: 5 ways to smooth the transition to ecommerce

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CTO Dale Hopkins, CSO...

Courtney Hinz | 6 min read

July 8, 2020 | Ecommerce

The transition to eCommerce: Who’s winning, and how? | Conquer Local Roundtable | Episode 02

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CTO Dale Hopkins, CSO...

Courtney Hinz | 36 min read

June 24, 2020 | Scale

How to Outsource PPC and Always Stay on Positive ROI

Table of Contents What is PPC? Is PPC a good option for you? How to maximize your PPC return on investment What is outsourcing? Why outsource? What makes a good outsourcing service? Are there alternatives to outsourcing? Who should you outsource...

Courtney Hinz | 8 min read

June 5, 2020 | Sales

How to start selling online in 60 minutes or less

Table of Contents What are you selling, and how are you fulfilling your orders? What tools do you need to set up an online store? Setting up the required apps and software Conclusion Small businesses are built on the capacity for personal...

Courtney Hinz | 7 min read

June 2, 2020 | Scale

Conquer Local Roundtable: 10 predictions for the future of small businesses and digital agencies

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CCO and EVP of Sales George...

Courtney Hinz | 9 min read

May 29, 2020 | Scale

Conquer Local Roundtable: 10 things agency owners should be doing right now to thrive and survive

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CCO and EVP of Sales George...

Courtney Hinz | 9 min read

May 26, 2020 | Ecommerce

Conquer Local Roundtable | Episode 01 | eCommerce and COVID-19: What now, and what’s next?

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CCO and EVP of Sales George...

Courtney Hinz | 32 min read

May 20, 2020 | Scale

Conquer Local Roundtable: 5 SaaS challenges in the midst of COVID-19

In this new series, we sit down with Vendasta’s executive team and interview them on current issues facing agencies and enterprises. Our panel includes: CEO and co-founder Brendan King, CMO and co-founder Jeff Tomlin, CCO and EVP of Sales George...

Courtney Hinz | 4 min read

1
2