Creating a strong, consistent presence on social media is no longer optional for small and medium-sized businesses (SMBs)—it is essential to staying competitive. But for agencies managing multiple clients, balancing quality with efficiency can be a constant challenge.

That is where AI content creation tools, social media automation, and smart scheduling software come into play.

In a recent webinar, Simplifying Your Social Media with AI, the Vendasta team—Olivia, Kendall, and Lauretta—shared practical insights on how marketing agencies can use artificial intelligence to streamline their workflows, personalize content at scale, and boost engagement across platforms.

This blog unpacks the key takeaways from that session and explores how agencies can apply these strategies to drive real results for their SMB clients.

Table of Contents

• Going Beyond Generic with Tailored Social Posts
• Vendasta’s Social Marketing Pro: A Scalable Solution
• How to Use Vendasta’s Social Marketing Pro
• Getting More Engagement From Your Content
• Looking Ahead—AI in the Agency Workflow
• Frequently Asked Questions (FAQs)

Key Takeaways

• Generic content does not engage. AI tools are only effective when paired with structured brand inputs that reflect voice, audience, and goals.
• Vendasta’s Social Marketing Pro is built for agencies. It combines AI content creation tools, social media automation, and social media scheduling software to scale content without sacrificing quality.
• Future-ready agencies integrate AI into workflows. From strategy and creation to scheduling and reporting, embedding AI ensures scalability and competitiveness.

Going Beyond Generic with Tailored Social Posts

Lauretta opened the webinar by highlighting a key challenge agencies face today: crafting social media content that feels personal, relevant, and aligned with each client’s brand. 

For small and medium-sized businesses (SMBs), generic content just does not deliver results. While off-the-shelf AI marketing tools may promise quick wins with scalable output, they often generate bland, impersonal posts that fail to connect with specific audiences.

Marketing agencies know that successful social content is never one-size-fits-all—it must reflect the client’s brand voice, unique selling proposition, and goals. That is why learning how to create personalized social media posts with AI is becoming a vital skill for agency teams. 

To move beyond generic copy-paste outputs, Lauretta introduced the concept of structured brand inputs. By feeding AI systems detailed information, such as a brand’s tone of voice, target audience personas, industry focus, and even local market nuances, agencies can unlock far more relevant and customized content.

Bonus Insight: What to Feed Your AI for Better Results

To get high-quality, brand-aligned content from AI content creation tools, be sure to input:

• Brand tone and preferred vocabulary.
• Key messaging pillars and product/service descriptions.
• Defined target audiences, including demographics and interests.
• Regional or industry-specific context and examples.
• Posting goals (e.g., drive traffic, generate leads, encourage shares).

With the right data and the support of AI social media marketing and social media scheduling software, agencies can maintain a steady flow of tailored content without burning through time or resources. 

The result? More meaningful engagement, better client outcomes, and a scalable social media content strategy that still feels personal.

Vendasta's Social Marketing Pro 

Managing a handful of client accounts manually is doable. Managing dozens—or even hundreds—efficiently while maintaining quality and consistency? That is where social media automation that relies on AI content creation tools and social media scheduling software becomes essential.

Among the most effective social media tools that scale with client needs is Vendasta’s Social Marketing Pro. As Lauretta showcased in the webinar, this all-in-one platform is built with agencies in mind. 

What sets Social Marketing Pro apart?

• Powered by business data: Agencies can input structured brand knowledge (like websites and blog content), which the AI then uses to create personalized and on-brand posts.
• Schedules content efficiently: With robust scheduling features, you can plan, preview, and queue up content across platforms in a single dashboard.
• AI-generated visuals, captions, and hashtags: Eliminate guesswork and creative bottlenecks with automated, intelligent content generation.
• Intuitive and user-friendly: The platform is designed for quick adoption, allowing teams to get up and running fast, even with minimal training.

These capabilities are what allow Vendasta’s tool to stand out among other solutions, and why it is gaining traction with agencies looking to scale without sacrificing quality. 

Practical Examples for Busy Agencies

Imagine onboarding a new local café client. Within minutes, your team can:

• Import their website and blog into the platform’s knowledge base.
• Generate a week’s worth of tailored posts using AI-powered prompts.
• Customize posts with local flavor and schedule them across various digital marketing channels, such as Instagram, Facebook, X, and LinkedIn—all in one place.  

Mini-Checklist: What to Look for in Scalable Content Creation Tools

When evaluating platforms like Social Marketing Pro, keep an eye out for these must-have features:

• Multi-account and multi-location management.
• White-label capabilities.
• Content guidelines.
• Shared calendars and cross-team and client collaboration tools.
• Centralized client dashboards for faster reporting.

• AI optimization recommendations for timing and performance.

Whether you're a lean team juggling 10 SMB accounts or a full-service agency managing 100, choosing the right stack of tools is key to maximizing output without losing the personal touch that clients expect.

How to Use Vendasta’s Social Marketing Pro

Kendall provided a comprehensive demo, showcasing how Vendasta’s AI can streamline content creation. She demonstrated setting up AI knowledge bases, customizing social media posts using AI-generated content, and even generating SEO-optimized blog posts within the platform.

Here is how you can put this platform to work for your team:

1. Build a Branded Knowledge Base

Start by navigating to Settings > AI Settings to input key business information that will power content creation. 

You can add:

• Your business profile (contact details, hours, services).
• Q&A entries that explain niche offerings or brand details.
• Social links (e.g., Facebook pages) to enrich AI understanding.

This structured knowledge serves as the foundation for highly personalized AI-generated posts.

2. Guide the AI With Clear Brand Instructions

Within the same AI Settings panel, you can define your brand voice, tone, and stylistic preferences using the Social Post Instructions section. 

Whether your client is playful and emoji-friendly or strictly professional, this is where you shape the AI's output to match.

Include:

• Tone and style guidelines.
• Vocabulary do’s and don’ts.
• Preferred structure or format tips.

3. Generate Multiple Posts at Once

Ready to save serious time? Click Create > Post Campaign to build and schedule an entire batch of posts in one go. 

This is perfect for agencies managing recurring content, seasonal promotions, or multi-location clients.

With Vendasta’s AI content creation tools, you can quickly generate engaging captions, hashtags, and visuals—all aligned with the brand profile you set.

4. Refine and Customize With "Write With AI"

Once your post is drafted, use the Write with AI feature to refine the language, enhance clarity, or generate creative variations. 

Whether you're creating posts for a boutique bakery or a local pet groomer, the AI adapts to your content structure and instructions.

You can preview posts, edit them in real time, and optimize them for platform-specific formats.

5. Schedule and Automate Across Channels

Use the Calendar feature to schedule posts across multiple platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). 

You can view your entire content pipeline, spot gaps, and keep campaigns aligned across client accounts—all from one centralized dashboard.

The social media scheduling software helps you stay organized and proactive rather than reactive.

Vendasta’s Social Marketing Pro blends social media automation with smart customization, giving agencies a reliable system to manage dozens of clients without burning out their teams. When paired with strategic inputs and brand guidance, it becomes more than a tool—it becomes a growth engine.

Getting More Engagement From Your Content

If you are looking for more actionable ways to improve social media engagement using AI, here’s how today’s generative tools can help you move from guesswork to great results.

Customize for Platform, Audience, and Intent

Not all platforms are created equal. What performs well on Instagram might flop on LinkedIn. Generative AI makes it easier to adapt content across channels by adjusting:

• Visuals: AI can suggest or generate platform-specific images (square, vertical, or landscape) and even auto-resize for optimal dimensions.
• Headlines and hooks: Whether it’s a click-worthy question for Facebook or a thought-provoking statement for LinkedIn, AI can generate multiple headline options in seconds.
• Hashtags: Based on topic and audience, AI tools can recommend hashtags with higher engagement potential, including niche and geo-targeted variations.
• Formats: From single image posts to carousels and short-form videos, AI helps map the best format to each message according to advertising trends.

By tailoring posts to match audience behavior and platform norms, agencies can significantly increase click-through rates, shares, and overall engagement.

Embrace Iteration: Test, Analyze, Improve

High engagement is not about hitting the mark once—it is about building repeatable processes that improve over time. Here’s how agencies can use AI to build smarter workflows:

• A/B Testing Variations: Generate two or three post variations using generative AI—test different tones, CTAs, or lengths.
• Optimize Timing: AI-driven scheduling tools can analyze engagement data to suggest the best days and times to post based on historical trends.

Think Beyond Posts: Generative AI for Multi-Format Campaigns

If you’re only using AI to write text posts, you are barely scratching the surface. Today’s top agencies are leveraging generative AI for business content that spans multiple formats:

• Short-form video scripts: Quickly generate outlines for Reels, TikToks, or YouTube Shorts. 

• Carousel posts: Create slide-by-slide content for visual storytelling, ideal for platforms like Instagram and LinkedIn.
• Story formats: Draft timed content for Instagram and Facebook Stories with dynamic captions, emojis, and swipe-up CTAs.

Pairing these AI-generated ideas with in-house design or quick video editing apps allows your agency to deliver richer campaigns without inflating workload.

Looking Ahead—AI in the Agency Workflow

AI Integration in Marketing Workflows

The role of AI in social media marketing is evolving rapidly—from a novel experiment to a core driver of agency efficiency and scale. What was once limited to auto-suggestions and grammar checks has now become a central component in crafting strategy, executing content, and analyzing results.

For agencies focused on future growth, understanding the future of AI in social media marketing is essential.

A major trend redefining the landscape is AI integration in marketing workflows. Forward-thinking agencies are embedding AI at every stage of the process, not just during content creation. Here’s what that looks like in practice:

• Strategy: AI tools analyze past performance, competitor data, and keyword trends to inform smarter content plans.
• Content Development: Generative AI assists with writing posts, generating image concepts, and drafting video scripts—fully aligned with brand voice and audience needs.
• Publishing and Scheduling: Integrated social media scheduling software ensures campaigns go live at optimal times, across multiple channels, without manual coordination.
• Performance Reporting: AI-driven dashboards highlight what is working, what needs adjusting, and what opportunities are emerging in real time.

Ethics and AI: A Responsibility to Get It Right

Agencies must prioritize ethical AI use in digital content, ensuring that what they create is accurate, fair, and aligned with their clients' values. This includes:

• Fact-checking AI-generated claims.
• Avoiding biased or insensitive phrasing.
• Disclosing AI-assisted content where appropriate.

Being transparent and thoughtful not only protects your agency’s reputation but also builds deeper trust with clients and audiences.

Stay Competitive With Continuous Learning

Technology is evolving fast—and the agencies who win tomorrow are the ones who commit to learning today. Stay competitive by:

• Attending webinars, product demos, and hands-on trainings.
• Testing new tools with low-risk pilot campaigns.
• Encouraging team-wide experimentation and skill-building.

The Simplify Your Social Media with AI webinar highlighted the transformative potential of AI in social media management. By integrating intelligent AI solutions, agencies can overcome the challenges of personalization and scale, delivering bespoke and engaging content that drives real results for SMB clients. 

To gain access to Vendasta’s webinar recordings, visit Vendasta’s Content Library.

AI Content Creation Tool FAQs

1. What are the best AI content creation tools for agencies?

Top AI content creation tools for agencies include Vendasta’s Social Marketing, Jasper, Copy.ai, and Grammarly Business. These tools offer everything from blog drafting and social copywriting to image suggestions and campaign automation. Agencies should prioritize tools that support multi-account management, brand customization, and integration with scheduling platforms.

2. What is Vendasta’s Social Marketing Pro?

Vendasta’s Social Marketing Pro is an advanced version of their standard social marketing tool, designed to enhance your social media management. This version allows businesses to manage and optimize their social media presence across multiple platforms.

Key Features:

• Multi-Location Posting: Allows businesses with multiple locations to post content to all their social media accounts from a single platform, ensuring consistent messaging and branding.
• Enhanced Social Media Tools: Provides additional features for creating and scheduling posts, analyzing performance metrics, and engaging with followers across different channels more effectively than the standard version.

3. How can AI help automate social media scheduling?

AI can automate social media scheduling by analyzing performance data and suggesting the best times to post based on audience behavior. Tools like Vendasta’s platform allow agencies to queue content in advance across multiple platforms, fill content gaps in the calendar, and adjust timing for maximum engagement.

4. Is AI content customizable for different client voices?

Yes, absolutely. The most effective platforms allow agencies to input brand-specific information like tone, values, preferred phrasing, and even sample posts. Vendasta’s AI Settings, for example, enable users to define brand voice and tone in detail, ensuring that AI-generated content is unique and aligned with each client’s identity.

5. Can AI-generated content match the quality of human-written posts?

While AI excels at speed and consistency, the best results come from a hybrid approach. Use AI to draft, brainstorm, or outline content, then refine with human editing to ensure nuance, authenticity, and strategic alignment. Over time, AI improves when it’s trained on your agency’s inputs and brand data.

6. What are some ways to improve social media engagement using AI?

Use AI to test different tones, headlines, visuals, and posting times. Implement A/B tests, optimize content based on performance data, and experiment with new formats like short-form video or carousel posts. Generative AI can suggest high-performing hashtags, repurpose top posts, and even surface content ideas from industry trends.

7. How do I ensure ethical AI use in digital content?

Prioritize transparency, fact-checking, and inclusive language. Make sure AI-generated content doesn’t mislead, overpromise, or rely on biased data. Choose tools that offer brand control features and always review AI output before publishing.

8. Is generative AI safe for client-facing communications?

Yes—when used correctly. Ensure your platform includes review workflows, branding guidelines, and approval checkpoints. With proper guardrails in place, generative AI can streamline content production without compromising brand integrity or messaging quality.

9. Can AI help with client reporting and performance analysis?

Yes. Many AI-powered platforms now offer real-time analytics, engagement summaries, and report generation features. These insights help agencies quickly identify what’s working and adjust strategies for better performance.

10. How do I choose the right AI tools for my agency?

Look for tools that offer:

• Multi-client support.
• Custom branding inputs.
• Cross-platform publishing.
• Integration with calendars and analytics.
• Transparent pricing and support resources.