Vendasta vs. BirdEye
The Online Presence Showdown
What makes Vendasta different?
Partners and prospects often ask us how we stack up to the competition. Occasionally, they’ll inquire about BirdEye’s reviews-reputation products and platform, and how it’s different from what we offer. Based on our research and intel from partners who have used both platforms, we’ve compiled this list of differences.
From our perspective, the critical difference is this: you can’t be mission critical to a partner if you eat their lunch. BirdEye sells directly to local businesses. At Vendasta, we don’t compete with our partners; we do everything we can to help them succeed.
Robert Cullen, City Search Solutions
Vendasta’s customer service, marketing platform, and most importantly, their team is amazing. We would highly recommend working with them, as we’ve seen significant growth since using their online tools. Great company with great service!
Presence and Listings
Vendasta allows businesses to syndicate their listings to essential directories and search engines. With tools like Vendasta’s Listing Sync you can instantly update information on Facebook, Twitter and Google My Business. The added benefit is that all of these changes are able to be done from one central dashboard.
With 97% of consumers searching for business information online1, local businesses not only need to be visible in search results, they also need to make sure that their listings contain correct information. When listings are wrong, businesses lose the trust of 73% of these consumers2— and when trust is lost, potential customers are going to take their money elsewhere. In other words, listings management is a must in the business world, which is something that BirdEye does not offer in their platform.
At Vendasta, we take listings management seriously. We not only identify which top directories a business’s listings aren’t present or accurate, we ensure they’re correct through daily monitoring and automatic updates.
Key Presence and Listings Features
|Presence and Listings|
|Syndicate business listings to essential directories and search engines|
|Instantly update listings on Facebook, Foursquare, Twitter and Google|
|Update all listings for your business clients from one central location|
This is the area where Vendasta and BirdEye compete neck and neck. Setting aside the basics, you’ll find that Vendasta offers an out-of-the-box white-labeled solution. Another added offering that Vendasta provides is our Digital Agency, which can be contracted to work as a review management service.
Through Vendasta’s Listing Builder features above we offer a gated review form which allows you to mitigate negative reviews before they show up on your social feed. We also have an array of review conversion tools to ensure that customers who leave positive reviews are encouraged to share them across multiple review sites.
|Offers a managed service for responding to reviews|
|Ability to cross post and share positive reviews on social|
|Ability to aid in keeping negative reviews off public sites|
|Ability to solicit reviews in bulk|
|Receive notification for new reviews|
|Ability to respond from dashboard|
|See trends in reviews with a word cloud|
|Determine review sentiment|
|Review automatically copied to clipboard for customers to post on additional sites|
|Reporting and review monitoring features|
|Automatically post positive reviews on your client’s website|
|White label platform included with all subscription levels||
|Review generation widget for local business’s website|
Aside from the above features, which relate directly to the reputation management space, Vendasta also offers a plethora — you heard it, plethora — of other products and services. In our sales and marketing automation platform, you can find everything from prospecting and lead generation to world-renowned support and a white-labelable digital agency. Here are just a couple features worth mentioning. There are many more, but we’re Canadian, and we feel uncomfortable tooting our own horn too much, eh?
Additional Key Features
|Product training webinars|
|Social post scheduling|
|Free SEO optimized webpage to give to your clients|
|Geo-targeted Twitter lead searches|
|Sales prospecting tool|
|Internal sales team analytics|
|Content library for social posting|
|Fully North-American based office and team|
|White label digital agency|
BirdEye sells directly to local businesses, whereas Vendasta sells exclusively through channel partners. From our perspective, the main difference is this: you can’t be mission critical to a partner if you eat their lunch.
At Vendasta, we don’t compete with our partners. We do everything we can to help them succeed. BirdEye is a potential competitor. Vendasta is a partner.
Business Model Features
|Offers a full local marketing platform
(not just reputation management)
|Only sells to agencies and not your clients|
|Number of local businesses reached||1,000,000||40,000|
|Number of reseller partners||1,200||600|
Vendasta Vs. BirdEye Reviews
A comparison of the two platforms based on BirdEye reviews and Vendasta reviews from *G2 Crowd.
|Ease of Use||9.4||8.8|
|Ease of Setup||9.2||8.3|
|Ease of Admin||9.4||8.8|
|Quality of Support||9.4||9.6|
|Ease of Doing Business With||9.6||9.4|
|Product Direction (% Positive)||9.5||10|
BirdEye’s pricing* for small businesses starts at $3,000 per year, with enterprise going up to $100,000 per year. On average, the contract value is $5,000 per location. BirdEye’s pricing isn’t listed on their website. To get a quote, you’ll need to fill out a form with your company’s information.
*Pricing data source: A November 2017 interview with Naveen Gupta, the co-founder and CEO of BirdEye
According to our research, BirdEye has a two-tier yearly subscription model, versus Vendasta’s five-tier scalable monthly subscription model. Vendasta offers a monthly subscription that provides reputation management, as well as access to a wholesale marketplace of other white label tools and its marketing automation platform.
We’ve been a reputation management company since 2008, so we bring a lot of experience as a proven platform, but over time we’ve grown to so much more than just reputation management. The summary here speaks for itself.
|Presence and Listings|
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