August 15, 2018 (Saskatoon, Canada) – Vendasta is making it easier for companies to bring advertising campaigns from multiple platforms under one roof with the launch of Advertising Intelligence.
Advertising Intelligence takes the manual taskwork out of Facebook advertising and Google Ads campaign reporting for Vendasta customers (partners). The dashboard makes it easy to compare campaigns side-by-side in order to capture the big picture of clients’ advertising efforts. It combines live, automated reporting and unique sales data to clearly demonstrate businesses’ return on investment. Plus, partners can add their management markup fees to client reports so final cost is clear.
“Our partners deliver comprehensive paid advertising solutions to their clients through multiple channels like YouTube, Facebook, Instagram, Gmail, and Google Search, and it can be a struggle for them to aggregate the results into an accurate and compelling report,” said Ed O’Keefe, Executive VP of Vendasta’s Marketplace.
A new survey by Vendasta shows that building manual reports and showing return on investment are the most difficult parts of offering online advertising services to clients.
“Advertising Intelligence solves that overhead problem, and delivers digital advertising reporting in an elegant and intuitive dashboard which can be easily shared to clients’ smartphones, email inboxes and through the clients’ Vendasta Business App,” said O’Keefe. “Adding this solution to the platform is yet another step toward becoming the single login for solving all of a partner’s business needs.”
Vendasta partners can access the live digital advertising reporting and analysis for free. Additional functionalities, like in-depth campaign oversight, price markup capabilities, and date filters, are available at $9 USD/month with a Vendasta subscription.
Advertising Intelligence is one of seven Vendasta built products in the platform. In total, Vendasta offers nearly 40 digital products and services that help partners delight customers and scale their business. To learn more about Vendasta and its products, get started today.
Vendasta is a software company that builds a platform for helping local businesses with digital marketing. Sold exclusively through channel partners — including agencies, broadcasters, publishers, banks, telecoms, and more — the Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses around the world, all while increasing their digital margins and shortening go-to-market time. Through a combination of machine learning, big data, and artificial intelligence, Vendasta enables its partners to acquire new clients quickly, and delight them through a variety of service models, from DIY all the way to fully managed services. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte. Vendasta has also been listed on the Canadian Business Magazine’s Profit 500.
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