Proven digital marketing leader to cultivate and grow Vendasta enterprise partnerships

SASKATOON, Canada (March 29, 2022) – Vendasta is proud to announce Allison Townsend as the company’s new Vice President of Enterprise. Townsend will be responsible for managing and leading go-to-market and expansion motions in support of enterprise partners utilizing Vendasta’s leading end-to-end platform.

“Allison has a proven track record of developing and leading new initiatives to scale, and inspiring teams to take on meaningful and complicated projects with ease. She is a highly-motivated professional who will inspire and serve both Vendasta and our incredible enterprise clients,” said Vendasta GM of Channel Partner Division, Willem Els. “We’re confident that Allison will be an immediate asset to our organization.”

Townsend brings with her 18 years experience in sales and marketing management and strategy. Most recently, she served as VP of Sales and Marketing at Enspire for Enterprise. She spent more than 14 of the previous years at, starting as a Channel Account Manager and serving in a variety of sales and marketing roles throughout her tenure, including VP of Agency and VP of Enterprise Sales and Solution Architecture.

“I’ve had the pleasure of watching established enterprise companies uncover new revenue streams with Vendasta that produce incredible results for their SMB clients. I’m thrilled to join this inspiring technology team at such a pinnacle time in their growth,” said Townsend. “The opportunity that Vendasta presents to enterprise companies around the world is remarkable and I’m confident that we will be cultivating long-lasting partnerships that deliver amazing results for local businesses everywhere.”

Learn how the Vendasta platform benefits enterprise companies serving digital solutions to local businesses around the world at

About Vendasta
Vendasta’s core purpose is to drive local economies by democratizing technology for small- and medium-sized businesses (SMBs). We accomplish this by providing a robust platform to local experts around the world—our channel partners. Partners use Vendasta’s technology to market, sell, bill, fulfill, and deliver digital solutions to their SMB clients. Our platform and marketplace are tightly integrated into an operating system delivered to SMBs, providing a single sign-on to digital products and analytics. Vendasta serves 60,000+ channel partners, who in turn work with more than 5.5 million SMBs worldwide. Sign up for free and explore Vendasta at