Elevate performance with Vendasta’s AI-powered franchise marketing software
Meet our team at the 2024 FLDC conference to learn about Vendasta’s essential digital tools for Zees and in-depth marketing data for Zors.
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2024 Franchise Leadership & Development Conference
October 16 – 18, 2024
The Franchise Leadership & Development Conference 2024 is a key event for franchisor executives, including CEOs and Franchise Development leaders. Celebrating its 25th anniversary, the conference is a hub for learning, networking, and sharing strategies to drive franchise growth.
8:00 AM - 8:30 AM EDT
Continental Breakfast
8:30 AM - 10:30 AM EDT
Pre-Conference Workshop
GROWTH TRACK
8:30 AM - 10:30 AM EDT
Pre-Conference Workshop
LEAD GENERATION TRACK
8:30 AM - 10:30 AM EDT
Pre-Conference Workshop
PROFESSIONAL DEVELOPMENT TRACK
8:30 AM - 4:30 PM EDT
CEO Summit
(Full Day, Lunch Provided)
8:30 AM - 4:30 PM EDT
Fran-Guard:
IFA’s Franchise Sales Management and Compliance Program
(Full Day, Lunch Provided) — Additional Fees Apply
10:30 AM - 10:45 AM EDT
Coffee Break
10:45 AM - 12:45 PM EDT
Pre-Conference Workshop
GROWTH TRACK: Franchise Sales Basics
(Limited Availability)
10:45 AM - 12:45 PM EDT
Pre-Conference Workshop
LEAD GENERATION TRACK: AI to Enhance & Support Lead
10:45 AM - 4:00 PM EDT
Pre-Conference Workshop
PROFESSIONAL DEVELOPMENT TRACK: CDO Summit
(Exclusive to Franchisor CDOs)
12:45 PM - 2:00 PM EDT
Lunch Break
Box Lunches Provided
2:00 PM - 4:00 PM EDT
Pre-Conference Workshop
GROWTH TRACK: Real Estate, Site Selection For Optimal Growth
2:00 PM - 4:00 PM EDT
Pre-Conference Workshop
LEAD GENERATION TRACK: Optimize the Business Model to Attract the Best Leads
4:00 PM - 4:30 PM EDT
Networking Break
4:30 PM - 7:30 PM EDT
Opening Cocktail Reception in Networking Area
Exhibits Open
7:30 AM - 8:00 AM EDT
Continental Breakfast
8:00 AM - 8:30 AM EDT
Opening General Session – Welcome
8:30 AM - 9:00 AM EDT
Annual Franchise Development Report & Mystery Shopping Results
9:00 AM - 10:00 AM EDT
General Session Panel
Leading & Selling Through Challenging Times
10:00 AM - 10:30 AM EDT
Business Implications of the Current Legislative & Economic Environment
Matt Haller, CEO, IFA & Darrell Johnson CEO, FRANdata
10:30 AM - 11:00 AM EDT
Coffee Break
11:00 AM - 12:00 PM EDT
Keynote Speaker
Michael Veltri, U.S. Marine Veteran, leadership expert, business executive, and Nationwide Bestselling author
12:00 PM - 12:45 PM EDT
Lunch in General Session
12:45 PM - 1:45 PM EDT
Business Solution Roundtables
(Facilitated by Conference Sponsors)
1:45 PM - 2:00 PM EDT
Networking Break
2:00 PM - 3:00 PM EDT
Concurrent Breakout Sessions
FRANCHISEE GROWTH TRACK: Multi-Unit Mastery – Understand the Target Audience to Attract the High-Net Worth Individual
2:00 PM - 3:00 PM EDT
Concurrent Breakout Sessions
GROWTH TRACK: New Ideas for Discovery Day
2:00 PM - 3:00 PM EDT
Concurrent Breakout Sessions
PROFESSIONAL DEVELOPMENT TRACK: Cross-Functional Learning to Grow
3:00 PM - 3:15 PM EDT
Snack Break
3:15 PM - 4:15 PM EDT
Concurrent Breakout Sessions
FRANCHISEE GROWTH TRACK: Protect Unit Growth – Resales & Transfers to Avoid Closures
3:15 PM - 4:15 PM EDT
Concurrent Breakout Sessions
GROWTH TRACK: Best Practices for Selling Multiple Brands as a Part of Platform Company
3:15 PM - 4:15 PM EDT
Concurrent Breakout Sessions
PROFESSIONAL DEVELOPMENT TRACK: Franchisee Engagement After the Sale
4:15 PM - 6:00 PM EDT
Pre-Awards Reception in Networking Area
6:15 PM - 6:45 PM EDT
STAR Awards Ceremony
6:45 PM - 7:30 PM EDT
STAR Awards Reception
8:30 AM - 9:00 AM EDT
Continental Breakfast
9:00 AM - 10:30 AM EDT
Closing Workshop
PROFESSIONAL DEVELOPMENT TRACK: Build Your Personal Growth Plan
View more
Elevate performance with Vendasta’s AI-powered franchise marketing software
The Vendasta platform allows you to curate brand-approved digital marketing and operations solutions for your franchisees in one convenient platform. By streamlining vendor relationships and bringing franchisee data into one place, you’ll gain incredible efficiency and powerful new data-driven insights that ensure comprehensive improvement across your entire network.
All-in-one platform
Utilize Vendasta’s AI-enhanced software to effortlessly turn prospects into paying customers. Say goodbye to time-consuming admin work and hello to focusing on what truly matters—growing and nurturing your franchise.
Empower your franchise with data-driven success
Access tailored marketing metrics for franchisers and franchisees. Optimize local marketing, track customer journeys, and assess franchise performance seamlessly in one dashboard. Leverage data to enhance marketing across franchisee units and improve network satisfaction.
Business App Pro
Turn leads into loyal customers for your clients with an all-in-one customer experience platform. Become the trusted expert for their mission-critical software so your clients will happily pay you again-and-again!
Consolidate vendors in your franchise marketing software
From AI-powered reputation management software to listings and social marketing, our platform brings vendor relationships under one umbrella at the franchiser level, helping you position franchisees for stellar marketing performance.
Meet the team
Jeff Leach
Director of Enterprise Sales
Jeff Leach
Director of Enterprise Sales
Jeff Leach has been in the Franchise space for over 15 years both as a franchisee and a vendor to the franchise family. Jeff brings a unique perspective understanding firsthand the marketing challenges that a franchisee faces as well as the franchisor challenges of maintaining brand conformity and best practices. Jeff has worked with some of the top franchise brands helping them to grow their business and drive network satisfaction. Jeff earned his CFE roughly 6 years ago.
Cody Baier
Strategic Partnerships
Cody Baier
Strategic Partnerships
Cody is a relationship-building expert, known for his exceptional ability to connect with clients and prioritize their satisfaction. He excels in creating experiences where clients feel valued, ensuring they are cared for in every interaction. His proficiency in outbound sales is complemented by his talent in managing sales teams, where he applies effective strategies tailored to enterprise-level brands. He consistently has proven he will drive growth and fosters lasting partnerships, making him an invaluable asset to teams that prioritize customer-centric strategies.
Dakota Zirk
Sr. Enterprise Account Executive
Dakota Zirk
Sr. Enterprise Account Executive
Dakota excels as a data-driven problem solver, who is adept at simplifying complex problems for large businesses. Through his experience of running his own business, managing sales teams, running a university lab, selling to franchises, and more, Dakota has worked with thousands of business owners. Focusing on emerging marketing trends, advanced analytics, and experimentation – he has earned his way to be a trusted advisor to multiple Franchises and brands with their sales and marketing efforts.
Serving 5.5M+ local businesses world-wide
4.4 out of 5
4.8 out of 5
4.4 out of 5
Award-winning tools trusted by some of the world’s largest companies
The streamlined implementation of our digital strategy through Vendasta’s unified platform is a game-changer. Empowering franchise owners to use these tools gives them control over their local marketing. Plus, the exceptional service fosters a genuine collaborative partnership, making us feel truly supported.”
Manager of Franchise Operations
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