No Lead Left Behind: How Molly Maid Put AI on the Front Line
A live fireside chat with Molly Maid’s Michael Silva-Nash and Jaclyn Drury on bringing AI into lead response across hundreds of locations. Hosted with the International Franchise Association.
About this event
No Lead Left Behind: How Molly Maid Put AI on the Front Line
Wednesday, August 12, 2026 | 2:00 PM ET
In home services, the first business to respond usually wins the job. But when local teams are out serving customers, inbound calls and messages stack up, and every slow response is a customer someone else books.
That’s why Molly Maid put Rosie, the brand’s AI receptionist, on the front line: answering, qualifying, and booking inbound inquiries around the clock across the network.
Join this fireside chat with Molly Maid’s Michael Silva-Nash and Jaclyn Drury to hear what worked, what surprised them, and what they’d tell other franchise leaders considering the same move. Casual conversation, real examples, and live audience Q&A.
What you’ll learn:
What an AI receptionist actually does day to day: how Rosie answers, qualifies, and books inbound leads, including after hours.
How AI fits the tools franchisees already use: complementing existing CRMs and local workflows instead of replacing them.
What system-wide adoption really takes: bringing a network of independent owners along, from first skeptics to power users.
Where results show up first: the response-time, booking, and customer experience signals that matter at the location level and across a network.
Learn more about Vendasta’s partner program here.
Why Attend?
Learn from a brand that’s done the work.
Hear directly from Molly Maid’s leadership, not a vendor pitch: real rollout lessons from one of North America’s most recognized home service brands.
Get the real picture of AI in franchising.
Cut through the AI hype. Hear what AI genuinely handles well in a franchise operation today, where it still needs human oversight, and how to tell if your network is ready.
Get your questions answered live.
Fireside format with open audience Q&A. Bring your toughest questions about AI, adoption, and lead response.
Speakers
Chris Deianni
Head of Enterprise Expansion, Vendasta
Michael Silva-Nash
President,
Molly Maid
Jaclyn Drury
Franchise Business Coach, Molly Maid