The world of ecommerce in 2020 witnessed a growth explosion as consumers were forced to make the move online for their shopping needs. But many small businesses simply weren’t ready, as more than one-third of those in the United States didn’t have...
By using traditional public relations principles and adapting them for the online space, businesses can strengthen their digital marketing... Read More
In 2011, Google presented a profound new concept to describe consumer behavior online. Coined the “Zero Moment of Truth”, the concept sought to describe a new paradigm of shopper activity where online research prior to buying plays an integral...