A brand identity is an external image that aims to reflect the vision, mission, culture, and values of the company. It’s the tangible and recognizable piece of what a brand... Read More
Like many aspects of the marketing world, positioning can be a challenge. You aren’t going to just ‘know’ how to position a product, it’s simply not that easy. Being one of many businesses in a crowded market can leave you struggling to figure out...
A brand is a feeling, and it’s a subjective one. If we’re talking about McDonald’s, you are probably going to have a very specific outlook on that company based on your unique knowledge, experience, and socio-cultural position. If we consider... Read More
Digital marketing for one business is hard. Digital marketing for a multi-location business is infinitely harder. The good news? By following these critical strategies, you can be sure to take your brand's digital presence to the next... Read More