inbound marketing Archives - Vendasta Blog

May 31, 2021 | Marketing

13 tips for creating awesome marketing content

A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales. This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s...

Anusuya Datta | 14 min read

April 29, 2020 | Marketing

5 Ways to Win Big with Online Video Marketing

In the early 2000s there was a running gag that mobile phones would get smaller as technology advanced. The joke was that eventually phones would become a speck of plastic. Of course, that didn’t happen. Instead of getting smaller, modern mobile...

Reilly Forbes | 6 min read

September 28, 2019 | Marketing

Outbound Marketing the Inbound Way: How to fuel your local sales engine

FOUR YEARS AGO, I was sitting at my desk in the Vendasta marketing department—which, back then, consisted of myself, my CMO, and an overworked-yet-surprisingly-mellow designer—when our CEO, Brendan King, whirled into the room and declared,...

Devon Hennig | 10 min read

March 19, 2018 | Marketing

How to Create a Lead-Crunching Email Marketing Funnel

Collecting and qualifying leads for your business is easy with the right email funnel strategy. So how do you create the perfect email funnel to crunch leads and drive new deals? Here's your in-depth how-to with content offers, nurture strategies,... Read More

Puranjay Singh | 17 min read

August 4, 2017 | Sales

Sales Leads Management: Become the Pipeline Plumber

I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses...

Dew Smith | 11 min read

July 20, 2017 | Marketing

20 Ways To Generate B2B Leads (With Exclusive Tips)

Ever wonder how to generate leads online? Leads are the cornerstone of sales and marketing. Unfortunately, finding them can be like a game of “where’s Waldo,” where instead of minor disappointment, failing can result in waving bye-bye to your B2B...

Dew Smith | 14 min read

June 26, 2017 | Marketing

[Study] Will Dogfish For Clickthroughs: The Tale of Marketing’s Secret Email Campaign

What is Dogfishing How to Dogfish Our Dogfishing Campaign What We Learned & Feedback Future Tactics The Tragic Backstory As marketers, our jobs are basically an endless search to answer the question: “How do we effectively market to people?” We...

Dew Smith | 12 min read

May 29, 2017 | Marketing

Cracking Local Podcast – Building An Army With Jonathan Simon

Have you ever looked at an empty "content calendar" and immediately started brainstorming ways to procrastinate instead of ideas for your blog? Turns out you are not alone. The truth is, even for the most savvy writers, developing inbound content...

Reilly Forbes | 3 min read

May 24, 2017 | Marketing

Building an Email Marketing Campaign: Where to Begin

The following is a guest post by Alyssa West from XVerify. So you're turning to building your agency or clients an email marketing campaign to reach your audience? Good call. Engaging with users on a personal level can feel like an overwhelming...

Alyssa West | 6 min read

March 2, 2017 | Product News

Top 10 VendastaCon Highlights for Digital Marketing in 2017

For a few days in January, the best and brightest in digital marketing descended on Austin Texas for the very first conference hosted by Vendasta. With “conquer local” as the theme, the event consisted of keynotes, breakouts, panels, parties and...

Reilly Forbes | 6 min read

December 8, 2016 | Marketing

Buyer Personas 101: The Qualitative & Quantitative Process

Buyer personas are a must for any business. Knowing your customers is the foundation of building lasting customer relationships, just like getting to know a co-worker or a friend better. The more you know about somebody, the more likely you are to...

Zachary Yuzdepski | 7 min read

October 31, 2016 | Marketing

49 Email Marketing Statistics Marketers Need to Know

Why should your business care about email marketing statistics? There are over 205,000,000,000 emails sent every day. Why did I write out all those zeroes? Because I want you to understand how big of a number that really is. There are 205 billion...

Dew Smith | 8 min read

October 11, 2016 | Ecommerce

Bootstrap 3 Themes Are Productive and Cost Effective

Guest post by John Sander of HTML Pro, follow on Google+. Mobile websites have been the game-changer for businesses, especially following "mobilegeddon," when Google shifted their algorithm to more heavily favour mobile friendly sites for users on...

John Sander | 3 min read

September 30, 2016 | Marketing

20 Email Marketing Campaigns that Hit the Mark

When Ray Tomlinson implemented the first email program in 1972, I doubt he would have predicted that it would become the communications and marketing beast that it is today. Like any form of communication, it’s been through quite the evolution, and...

Dew Smith | 12 min read

September 26, 2016 | Marketing

Grow Email List: Infographic to Boost Subscribers

Infographic provided by Marketingcloud. Emails matter—a lot. Growing your email list matters, too. But how do you get more people to sign up and stay engaged? That’s the crucial connection in growing an email database. Capitalize on Social Media...

Nykea Marie Behiel | 1 min read

October 15, 2015 | Marketing

The Beginner’s Guide to Successful Business Blogging: 6 Steps for Blogging ROI

Originally published on the Salesforce Blog. Welcome to the world of business blogging, where competition is hot, rules are plenty, and content is currency. Join me, as I help guide you through this new territory, and supply you with an...

Jeff Tomlin | 3 min read

April 2, 2015 | Marketing

4 Tips for Creating the Best Twitter Lead Searches

Twitter is used for millions of different reasons. Maybe you’re a crazy cat lady (like my boss) and love sharing photos of cute, fuzzy kittens. Maybe you’re addicted to new technology and need to be first to hear news about big changes in the...

Nykea Marie Behiel | 2 min read