It doesn’t matter how much you spend on a national advertising campaign – consumers are still going to judge your brand by how clean the bathroom is at the location down the block. And if the toilet’s backed up, you can bet that photos will be taken and tweeted.

Consider how the performance of local affiliates can impact perception of your brand:

• 82% of customers said they’ve stopped doing business with a company due to a poor customer service experience.
• 34% of bloggers post opinions about products and brands.
• 25% of search results for the world’s top 20 brands are linked to user-generated content.

National Brand Reports track online activity at multiple levels, from a low-earth-orbit view of the entire continent down to regions, cities, and individual franchises.

What are people saying about the outlet in downtown Toronto?

How do people feel, in aggregate, about your stores in the US Southwest?

Are your locations in Michigan’s upper peninsula accurately listed in online yellow pages?

While competing national reputation products like Radian6 can identify broad trends in public sentiment, only VendAsta has the technology to deliver actionable feedback that pinpoints individual locations.

We do this by rolling up data on visibility, reviews, social audience, and web mentions from the locations into one zoomable National Brand Report. This report permits comparisons from region to region, city to city, and location to location, exposing problem spots and uncovering local best practices that can be replicated elsewhere.