Fast-growing Vendasta adds best-in-class customer experience and online reputation management company to its roster

Saskatoon, Canada (March 17, 2023) – Vendasta today announced that it has acquired Broadly Inc., a private company that offers an industry leading customer engagement platform for small and medium-sized businesses. 

Vendasta supports its customers with an industry-leading platform and a marketplace of products to help its customers – channel partners such as advertising agencies and media companies – market, sell, bill, fulfill and deliver those products and associated services to their SMB customers.

Broadly helps SMBs forge more meaningful relationships with customers by helping them capture leads, streamline their communications by email and text, collect mobile payments, and gather feedback and reviews. 

“This acquisition will bring our industry-leading marketplace to Broadly customers while also giving Broadly access to Vendasta’s R&D expertise to continue to refine the core product,” said Vendasta CEO Brendan King. “The acquisition will provide Broadly with access to Vendasta’s channel distribution with thousands of resellers and exposure to 6 million SMB customers.”

“Broadly will fit in perfectly with Vendasta’s customer-first culture,” said Mindy Lauck, CEO of Broadly. “Both companies take a user-first approach and I’m excited about the additional products and services Broadly’s customers will have access to.”

The deal marks an acceleration of both companies’ strategic growth plans and introduces Broadly’s significant base of customers to the full range of products available through Vendasta’s marketplace while giving their channel partners access to Vendasta’s end-to-end platform.

TD Securities (USA) LLC served as financial advisor to Broadly, and Morgan, Lewis & Bockius LLP served as legal counsel.

About Vendasta

Vendasta is a privately-held company headquartered in Saskatoon, Saskatchewan Canada. It provides market-leading technology to almost six million small and medium sized businesses through its relationships with channel partners, such as advertising agencies and media companies.Vendasta’s core purpose is to drive local economies by democratizing technology for small- and medium-sized businesses (SMBs). In addition to Vendasta’s Saskatoon headquarters, it has offices in Toronto, Boston, and Chennai, India and now employs more than 750 people. Vendasta has been named a Best Workplace in Canada for the last two years. 

About Broadly

Broadly is a venture backed startup founded in Oakland, CA that helps thousands of local service businesses cultivate strong relationships across every customer interaction so they can attract and retain the right customers and provide the best experience possible. 



Media Contact Information: 

Bill Johnson

Director of Corporate Marketing & Communications

(306) 291-6853