Blog SEO checklist
Organic listings receive around 90% of the clicks on a search results page — but only about a third of Google searches produce a click at all anymore. Ranking well is table stakes; earning the click is the harder half.
Most blog posts lose that fight on details rather than substance: a title that doesn’t get chosen, a structure search engines can’t parse, no internal links, and nothing done after publishing. This checklist walks through all three stages so nothing gets missed.
Use it to turn publishing into a repeatable way to win more customers.
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Go deeper on content and search
A checklist keeps a single post on track. Ranking consistently takes a plan behind it — start with a content marketing strategy that decides what to publish and why, then make each post easier to find with geographic keywords where local intent matters. Once the post is live, the “post-post” work is where most blogs stop too early: earning backlinks the right way is what moves a page up the SERP after publishing.
What’s in the guide
- Pre-content: Strategy and formatting tips for improved SEO
- Content body: Media and text guidelines to heat up your SEO
- Post-post: Steps for after you’ve posted—including indexing and outreach—to help your post blast off!
