Challenges Agencies Face

Insights from 100+ agencies on key challenges and how to best remedy them

A few key findings in this study:

  • Growing revenue faster than growing costs (“scaling”) is the #1 challenge reported by agencies
  • Generating qualified leads is rated the most difficult challenge in agency sales by 53% of agencies
  • Proving value to clients through ROI reporting is a major challenge, with 67.5% of agencies rating its difficulty a three or more out of five
  • Despite 86% of local businesses wanting a single provider, only 22.5% of agencies are “full-stack” providers with at least one solution in each of the major marketing categories
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