Email templates to reheat & re-engage old leads
Just because leads are old doesn’t mean they’re dead! With the right re-engagement campaign, you can fire up the sales pipeline, warm those cold leads back to life, and win more customers from a list you already paid for.
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Before you send
Templates get the first draft written. What decides whether these land is everything around them: a subject line that earns the open, a lead nurturing sequence that doesn’t stop at one send, and knowing how to write a cold email when the relationship has gone quiet enough that re-engagement is really re-introduction.
What’s in the guide
- The email templates that generated $42K ARR for Vendasta from old leads
- Fill-in-the-blank style templates to build your own re-engagement campaign
- Statistics on our re-engagement emails, like a 30% open rate, and 11% click-through
Grab the templates above and start with your oldest list.
