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Soar to new heights with Vendasta at IFA 2024 in Phoenix!

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2024 IFA Annual Convention

Feb 16 – 20, 2024 | Phoenix, AZ

The number one franchising event to find sustainable, long-term strategies to stay ahead and ensure your franchise continues to grow and thrive. Plan strategically now for better results later. The most successful franchises aren’t built by accident. They are built with the strategies shared at the IFA Annual Convention.

7:30 AM - 5:00 PM

Registration

Meet the Vendasta Team at booth #1329

9:00 AM - 5:00 PM

CFE Special Sessions

Breakfast, Breaks, and lunch served

10:00 AM - 11:00 PM

IFA Law Center Meeting

11:00 AM - 12:30 PM

Finance Committee Meeting

expo location Sheraton Grand

12:30 PM - 1:30 PM

IFA Executive Committee Meeting

expo location Sheraton Grand

2:00 PM - 5:00 PM

IFA Board of Directors’ Meeting (Board Members & Past Chairs only)

expo location Sheraton Grand

5:00 PM - 6:30 PM

Membership Committee Meeting

5:00 PM - 6:30 PM

IFA Board Dinner

7:00 AM - 7:30 PM

Registration

Meet the Vendasta Team at booth #1329

7:30 AM - 8:30 AM

IFA Education Advisory Board Meeting

7:30 AM - 10:30 AM

Emerging Franchisor Bootcamp

8:00 AM - 4:00 PM

CFE Special Sessions

Breakfast, Breaks, and lunch served

8:00 AM - 9:30 AM

Women’s Franchise Committee Meeting

8:30 AM - 9:30 AM

Franchise Relations Committee Meeting

8:30 AM - 9:30 AM

Franchisee Forum Breakfast Meeting

9:00 AM - 9:30 AM

Supplier Forum Advisory Board Executive Meeting

9:00 AM - 10:00 AM

Marketing & Innovation Committee Meeting

9:30 AM - 11:00 AM

Supplier Forum Advisory Board Meeting

10:00 AM - 11:30 AM

VetFran Committee Meeting

11:00 AM - 12:00 PM

Franchisor Forum Meeting

11:00 AM - 12:00 PM

Social Sector Committee Meeting

11:30 AM - 1:00 PM

IFA Foundation Board of Trustees Meeting

11:45 AM - 4:00 PM

Annual Leadership Conference

3:15 PM - 4:15 PM

New Member & First-Time Attendee Reception and Workshop

4:30 PM - 6:30 PM

Opening General Session

6:30 PM - 7:15 PM

FranPAC VIP Event

6:30 PM - 8:00 PM

Opening Reception

7:00 PM 8:00 PM

Franchisee of the Year Celebration

7:30 PM - 9:30 PM

Dine Arounds with Board Members and IFA Staff

(open to all attendees)

6:00 AM - 6:00 PM

Registration

Meet the Vendasta Team at booth #1329

6:30 AM - 7:45 AM

Prayer Breakfast

expo location Sheraton Grand

7:00 AM - 8:00 AM

Registration Lounge

8:00 AM - 10:00 AM

Super Sessions

Consumer Trends Talk: What’s on the Horizon

8:00 AM - 10:00 AM

Super Sessions

Implement Good-Better-Best Pricing to Generate Higher
Profits

8:00 AM - 10:00 AM

Super Sessions

How to Market to, Sell to and Serve People Not Like You

8:00 AM - 10:00 AM

Super Sessions

Navigating the AI Revolution: Transforming Franchise Businesses for the Future

8:00 AM - 10:00 AM

New Supplier Member/First time Supplier Attendee Meet Up

10:30 AM - 12:00 PM

General Session

12:00 PM - 1:30 PM

Exhibit Hall Open with Lunch

1:30 PM - 2:30 PM

Education Concurrent Breakout Sessions

1:30 PM - 3:00 PM

Leadership Think Tank & Idea Exchange

(Industry Trends Track: Leadership)

2:30 PM - 3:00 PM

Beverage Break in Registration Lounge

3:00 PM - 4:30 PM

Thought Leadership Roundtables

[2] 40-minute rounds, same facilitator and topic each round

4:30 PM - 6:30 PM

Exhibit Hall Open with Reception

(Community Service Project Continues)

5:30 PM - 6:30 PM

CFE Celebration w/ Graduates

6:30 PM - 7:30 PM

VetFran Reception

(Open to all Attendees)

expo location Sheraton Grand

6:30 PM - 7:30 PM

International Committee Meeting

expo location Sheraton Grand

6:30 PM - 8:00 PM

Diversity Institute Reception

(Open to all Attendees)

expo location Sheraton Grand

7:30 PM - 8:30 PM

International Reception

expo location Sheraton Grand

7:30 PM - 9:30 PM

Dine Arounds with Board Members and IFA Staff

(open to all attendees)

7:00 AM - 6:15 PM

Registration

Meet the Vendasta Team at booth #1329

8:00 AM - 9:00 AM

Exhibit Hall Open with Breakfast

8:00 AM - 9:00 AM

Diversity Institute Meeting:

Pride & Black Franchise Leadership, Hispanic & Latino Councils

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

International Summit 2: Enabling and Managing for Success After International Opening

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Emerging Franchisor Summit: Elements of Successful Franchising

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Specialty – GR Summit: SBA Lending 101 For Franchise Businesspeople

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Operations Summit: Operational Excellence is Delivered by Your FBCs. Are They Set Up for Success?

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Industry Trends: Brokers – The Good, Bad and the Ugly of Brokers or Franchise Sales Operators

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Industry Trends: Leadership – Masterclass: Strategies for Success from Top Franchise Visionaries

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Industry Trends: Real Estate – Market Site Analysis & Site Selection

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Marketing: Simplified Marketing Strategies to Boost Local Execution

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Franchise Development: What are Good Turnover Numbers and How do you Maintain a Healthy Pipeline?

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Franchise Relations: Franchise Agreement Renewals and Updates: An Opportunity to Reset the Relationship

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Franchisee & Operation: Improving the Profitability of Labor

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

Finance: Strategies for Scaling or Growing Your Business

9:00 AM - 10:00 AM

Education Concurrent Breakout Sessions

IFA: Franchising Gives Back Community Service Project

10:30 AM - 12:00 PM

Thought Leadership Roundtables

[2] 40-minute rounds with new topic/facilitator but same for both rounds

12:00 PM - 1:30 PM

Exhibit Hall Open with Lunch

1:30 PM - 2:30 PM

Education Concurrent Breakout Sessions

2:30 PM - 3:00 PM

Afternoon Beverage Break in Registration Lounge

3:00 PM - 4:30 PM

Closing General Session

4:30 PM - 6:30 PM

Exhibit Hall Open with Closing Reception

6:30 PM - 7:30 PM

FranPAC Happy Hour

expo location Sheraton Grand

9:00 PM - 12:00 AM

IFA Unplugged

expo location Sheraton Grand

8:00 AM 11:30 AM

Immersive Workshops:

The Art of Story Telling: Increase Influence, Captivate Customers, Develop Deeper Relationships Implement Good-Better-Best Pricing to Generate Higher Profits

8:00 AM 11:30 AM

Immersive Workshops:

How will you think about Integrating Technology Across the Enterprise

8:00 AM 11:30 AM

Immersive Workshops:

The Four Disciplines of Execution: Achieving Wildy Important Goals

11:30 AM

Convention Officially Adjourns

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Elevate performance with Vendasta’s AI-powered franchise marketing software

The Vendasta platform allows you to curate brand-approved digital marketing and operations solutions for your franchisees in one convenient platform. By streamlining vendor relationships and bringing franchisee data into one place, you’ll gain incredible efficiency and powerful new data-driven insights that ensure comprehensive improvement across your entire network.

Multi-location

Empower your franchise with data-driven success

Access tailored marketing metrics for franchisors and franchisees. Optimize local marketing, track customer journeys, and assess franchise performance seamlessly in one dashboard. Leverage data to enhance marketing across franchisee units and improve franchisee satisfaction.
Multi-location management
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Resell products through marketplace
Marketplace

Consolidate vendors in your franchise marketing software

From AI-powered reputation management software to listings and social marketing, our platform brings vendor relationships under one umbrella at the franchiser level, helping you position franchisees for stellar marketing performance.

Meet the team

Visit Vendasta’s dynamic team of experts at booth 1329. Our collective mission is to empower franchises with the tools they need to thrive in the digital landscape. Book a meeting with any member of our team to delve into innovative strategies and unlock pathways to accelerated growth for your franchise endeavors.
Jeff Leach

Jeff Leach

Director of Enterprise Sales

Book a meeting

Jeff Leach

Director of Enterprise Sales

Jeff Leach has been in the Franchise space for over 15 years both as a franchisee and a vendor to the franchise family. Jeff brings a unique perspective understanding firsthand the marketing challenges that a franchisee faces as well as the franchisor challenges of maintaining brand conformity and best practices. Jeff has worked with some of the top franchise brands helping them to grow their business and drive network satisfaction. Jeff earned his CFE roughly 6 years ago.

Book a meeting

Cody Baier

Cody Baier

Strategic Partnerships

Book a meeting

Cody Baier

Strategic Partnerships

Cody is a relationship-building expert, known for his exceptional ability to connect with clients and prioritize their satisfaction. He excels in creating experiences where clients feel valued, ensuring they are cared for in every interaction. His proficiency in outbound sales is complemented by his talent in managing sales teams, where he applies effective strategies tailored to enterprise-level brands. He consistently has proven he will drive growth and fosters lasting partnerships, making him an invaluable asset to teams that prioritize customer-centric strategies.

Book a meeting

Dakota Kirk

Dakota Zirk

Sr. Enterprise Account Executive

Book a meeting

Dakota Zirk

Sr. Enterprise Account Executive

Dakota excels as a data-driven problem solver, who is adept at simplifying complex problems for large businesses. Through his experience of running his own business, managing sales teams, running a university lab, selling to franchises, and more, Dakota has worked with thousands of business owners. Focusing on emerging marketing trends, advanced analytics, and experimentation – he has earned his way to be a trusted advisor to multiple Franchises and brands with their sales and marketing efforts.

Book a meeting

Chris Deianni

Chris Deianni

Head of Broadly Business Development

Chris Deianni

Head of Broadly Business Development

Chris Deianni is the Head of Business Development at Broadly. Chris has extensive experience in business development, having served in various roles at YP and Ingenio. Chris has a proven track record of developing partnerships and driving growth. Chris is a results-oriented leader with a passion for developing innovative solutions to complex problems.

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Award-winning tools trusted by some of the world’s largest companies

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The streamlined implementation of our digital strategy through Vendasta’s unified platform is a game-changer. Empowering franchise owners to use these tools gives them control over their local marketing. Plus, the exceptional service fosters a genuine collaborative partnership, making us feel truly supported.”

Manager of Franchise Operations
Vendasta Franchise Case Study
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