Search isn’t rocket science, but it can be better understood with a little bit of basic science background—the classic scientific method. At the most fundamental level, the method consists of five main steps: observe, research, hypothesize, experiment and draw a conclusion. Upasna Gautam, Digital Marketing Manager, Geek Powered Studios, showed the crowd at VendastaCon how to use targeted and formulaic strategies to achieve success in gaining greater search visibility and authority within the local search space.

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