Follow-up questions panel for 3 speakers, moderated by Greg Sterling.

Greg Sterling is a contributing editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behaviour. He is also VP of Strategy and Insights for the Local Search Association.

Upasna (Pas) is the Manager of Digital Marketing at Geek Powered Studios in Austin, TX. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Clinical Research Scientist but her love for data drew her into the field of SEO a few years ago. Upasna has worked for several Fortune 100 companies to increase their web visibility and authority while maintaining brand integrity to drive greater conversion. In her latest role at Geek Powered Studios, she has shifted to leading, managing and architecting the holistic search experience for several local small to medium-sized businesses in the Austin area.

Dan Leibson is an inbound marketer with a passion for using SEO, social media and data to achieve and maintain high search rankings for clients. Having run SEO teams both in-house and agency side, Dan has extensive experience working on and solving the SEO challenges that arise from multiple types of digital businesses.

Zach Stone, of Foster Web Marketing, specializes in Law business clients.