Vendasta vs. Reputation.com
The Reputation Management Showdown
When it comes to best-in-class online reputation management solutions for agencies and media companies, Vendasta and Reputation.com are often at the top of the list. While we don’t disagree each deserves a bit of recognition, we’d like to set the record straight on how our offering and approach to business differs.
Reputation Management Solutions
With virtually equal experience in the space, each company provides a wealth of capabilities in their reputation management solutions.
At first glance, you may think they’re identical. Both companies offer full reputation management tools, including the ability to monitor online listings, reviews, social activity, competitive intel and more. Both companies help businesses generate more reviews. Both companies feature customizable landing pages.
No surprises here. We knew that the reputation management battle was going to be neck-and-neck, so based on foundational features alone, we’ll call round one a draw.
Note: Vendasta offers Dynamic content library and Social Media scheduling through our Social Media Marketing tools.
Key Reputation Management Features
|Online presence management|
|Social media monitoring|
|Online review monitoring|
|Review generation tools|
|Landing page builder|
|Dynamic content library|
|Social media scheduling|
|Notifications and alerts|
Reputation.com and Vendasta have similar review generation features too. In fact, they take an identical approach to helping businesses generate reviews: they each have a review collection process that allows businesses to solicit feedback from customers through a customized form, which then posts the reviews to a dedicated landing page that the business can manage.
Key Review Generation Features
|Review aggregation and management dashboard|
|Monitor over 40 review sites|
|Advanced Listening (mentions, citations)|
|Comprehensive review reporting/monitoring|
|Monthly Executive Report|
|Multi-location review monitoring|
|Unlimited user access|
|Personalized user access|
|Tiered management access|
Local Listings and Presence
With 97% of consumers searching for business information online1, local businesses not only need to be visible in search results, they also need to make sure that their listings contain correct information. When listings are wrong, businesses lose the trust of 73% of these consumers2— and when trust is lost, potential customers are going to take their money elsewhere. In other words, listings management is a must in the reputation game, which is something that Reputation.com does not offer in their platform.
At Vendasta, we take listings management seriously. We not only identify which top directories a business’s listings aren’t present or accurate, we ensure they’re correct through daily monitoring and automatic updates.
Key Local Listing and Presence Features
|Identify missing or inaccurate listings on top directories|
|Monitor over 300+ directories|
|Submit correct listings data to the 4 major online listing distributors|
|Work with the web’s major data providers to ensure listings remain accurate|
|Comprehensive listings management reporting|
Local Marketing Platform
Reputation.com’s reputation management platform is simply that: tools to help businesses strengthen their online reputation. Vendasta’s reputation management solutions are part of a larger platform that provides a full spectrum of local marketing tools.
Vendasta offers an expansive Local Marketing Platform that features a Wholesale Marketplace of agency-specific solutions, as well as a Marketing Automation, Pipeline Management and Product Catalog combination to help partners sell more effectively to local businesses—at scalable rates and without any fine-print (see pricing below).
Key Local Marketing Features
|Local Marketing Platform|
|Reputation management solution|
|Wholesale Marketplace of additional white label solutions (Social Marketing, Listings Management, My Listing pages, beacons, etc.)|
|Automated Content Prospecting|
Both Vendasta and Reputation.com provide DIY solutions as well as a Do It For Me (DIFM) service to manage online reviews and social profiles on behalf of local businesses. With Reputation.com, digital agents can manage businesses’ reputations, similar to Vendasta’s Digital Agency.
Vendasta’s Digital Agency goes above and beyond providing review and social services. We’ve developed the “Do It With Me” (DIWM) approach, where in-house agents work with local businesses to remain authentic when replying to reviews, managing social profiles, correcting online listings and more.
Vendasta also provides a Do It For Me solution called Concierge. Concierge enables agencies to offer their own managed services and grow scalable revenue if they choose to build out an in-house agency.
Managed Service Features
Finding Reputation.com’s pricing is like pulling teeth—it’s not listed on their website, and they’re slow to hand it over even if you ask politely over phone or email.
According to our research, Reputation.com has a yearly subscription that must be paid in full within 30 days, versus Vendasta’s scalable monthly subscription model. Reputation.com’s subscription is non-cancellable and non-refundable. You are locked in for twelve months whether you like their services or not.
Vendasta offers a monthly subscription that provides reputation management, as well as access to a wholesale marketplace of other white label tools and its marketing automation platform.
|Publicly displays pricing details|
Reputation.com sells directly to local businesses, whereas Vendasta sells exclusively through channel partners. From our perspective, the main difference is this: you can’t be mission critical to a partner if you eat their lunch.
At Vendasta, we don’t compete with our partners. We do everything we can to help them succeed. Reputation.com is a potential competitor. Vendasta is a partner.
Business Model Features
|Offers a full local marketing platform
(not just reputation management)
|Only sells to agencies and not your clients|
We’ve been a reputation management company since 2008, so we bring a lot of experience as a proven platform, but over time we’ve grown to so much more than just reputation management. The summary here speaks for itself.
|Local Listings and Presence|
|Local Marketing Platform|
|Publicly Displays Pricing|