Speakers

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George Leith

Chief Customer Officer & EVP of Sales

Recent Presentations:
Insights-based Selling – Sales strategies are changing at a breakneck pace. Vendasta CCO and Conquer Local podcast host George Leith presents his thoughts on what the outlook will be in 2020 and how your team can keep pace.

There are no bad salespeople, only bad managers – Vendasta CCO George Leith says this is one of the biggest problems for sales teams. A manager that was in control would recognize that they are responsible at the end of the day for poor performance. Learn how to transform your sales organizations to make your team better.

Expertise:

• Media sales transformation
• Sales team leadership
• Digital marketing transformation
• Online presence & reputation
• Lead conversion

Jeff Tomlin

Chief Marketing Officer

Recent Presentations:
Value Upfront – There is a long list of challenges in the local marketing space. Jeff Tomlin explains how showing value up front and broadening your target audience can lead to greater profitability.

Adapt or Die: 6 Lessons to Achieve World Class Growth in a Demanding Digital Landscape – Since launching in 2011, Vendasta has grown to be the #1 platform for selling digital solutions to local businesses, but the path to growth and success has not been a straight line. Along the way, the company learned critical lessons that helped it thrive in digital marketing – perhaps none so important than the need for constant change. Jeff Tomlin shares Vendasta’s story, and six lessons to help your business climb to new heights.

Expertise:

• Building brand voice
• Lead funnels
• Customer journey
• Inbound marketing strategies
• Supercharged marketing data

Jacqueline Cook

Chief Strategy Officer

Recent Presentations:
Profile of a Successful Agency of the Future – The only thing more important than gaining new customers is retaining the ones you already have. Learn how to cut churn with the help of Vendasta CSO Jacqueline Cook.

Going Upstream – Organizations are most optimized by having the right people in the right positions, but only when everyone is given the same upstream opportunities and recognition. Vendasta CSO Jacqueline Cook explains how Vendasta is trying to build a more diverse community.

Building a Technology Sector – Saskatoon, Canada is  new ‘Silicon Prairie’. Vendasta CSO Jacqueline Cook explains where we’re at and what it will take to realize the vision.

Expertise:

• Defining a customer journey
• Data development & strategy
• Project management
• Product design
• Divisional alignment
• Women in technology