Solutions for TV Broadcast Companies
Vendasta allows TV broadcast companies to pursue new revenue by expanding their offerings with digital solutions for local advertisers.
As a result, TV companies are having to satisfy various demographics by offering traditional advertising as well as utilizing digital settings for ad space. However, growth in digital moves far beyond simple display and search ads. TV companies must find the right formula that includes traditional advertising services, as well as extensive digital solutions for their demanding clients.
A Message for TV Broadcast Companies from Vendasta CRO George Leith
By partnering with digital providers, broadcast companies can integrate new solutions into their packages and borrow expertise to navigate the complex digital landscape. Vendasta offers support to TV companies looking to add more digital solutions to their advertising offerings. The platform gives TV companies access to a variety of digital products and services that can be added to existing advertising packages, bundles, or traditional services.
With new data from Borrell Associates1 projecting that revenue from local digital marketing services will outpace local advertising revenue by 2.5x by the year 2022, broadcast companies must diversify their offerings to combat slow revenue growth.
Vendasta’s white-label platform provides the digital services and MarTech solutions broadcast companies need to succeed when expanding into new digital territory and growing their bottom line.
Borrell Associates data on SMB expenditures projects significant investment in local marketing services through 2022
How It Works
Amy Gill Introduces Vendasta’s Marketplace
Marketplace is only the tip of the iceberg. With Vendasta’s Snapshot Report, sales representatives are able to access an automated assessment of the digital standing of local businesses and then pair those businesses with digital solutions based off of their unique needs. Selling with this strategy increases client retention by 30%.
Companies can utilize Vendasta’s skilled partner development teams to assist with educating sales reps, allowing them to fully understand the digital products and services they begin to offer local clients. Our teams have conducted sales training across the world for TV companies, allowing them to fully comprehend digital solutions and to start maximizing client ad spend.
Eliminate Manual Administrative Work With Digital Sales & Marketing Automation
Vendasta’s robust marketing automation solution offers sales intelligence tools to streamline TV sales initiatives. Vendasta’s AI and intent-mining features determine prospective clients’ intent to purchase and readiness to buy. Lower cost of acquisition by giving sales teams the tools to determine which leads are primed to buy.
Broadcast Media CRM to Organize Client Interactions
Vendasta’s CRM is ideal for television media companies, allowing teams to manage existing client relationships and prospective opportunities in the Sales and Success Center. With unlimited user seats, this media CRM and pipeline management tool allows sales teams to track activity, opportunities, communication, and status of their current and prospective client.
Combine and Conquer: Add Customer Voice to Your TV Offerings
Service bundles and campaigns that maximize the strengths of both traditional TV ads and digital marketing better fit the needs of today’s local businesses. With Customer Voice, your clients have the power to gather customer feedback and experiences to boost online star power and drive more business. Imagine driving TV ads to a business with a reputation that turns off prospects. Customer voice helps enhance your client’s reputation to make sure their TV ad spend isn’t wasted.
The New World
With access to a comprehensive sales and marketing platform and Vendasta’s training teams, you’ll have a true partner as you go to market quickly and add new recurring revenue streams. On average, Vendasta partners grow their digital revenue 3.5x in their first year alone.
At the end of the day, Vendasta’s white-label platform empowers you to provide these marketing solutions to local businesses under your brand. Let’s work together so you can acquire more local business clients, retain clients longer, and grow your recurring revenue with our AI-powered platform.
Testimonial from a Current Traditional Media Partner
Key Resources for TV Companies
Here’s how Comporium Media Services grew their digital revenue by 82% in 1 year with Vendasta’s Snapshot Report & Marketing Automation solutions. Learn how the Snapshot Report gave Comporium’s sales reps the edge they needed in the selling process.
Vendasta’s George Leith talks innovation and adaptation with sales innovator David Little of Comporium, a traditional media company. The pair discusses Comporium’s growth and transition into a trusted local marketing expert in the industry.
Find out why your clients churn along with key strategies for retention that broadcast companies can put to use today. Learn about the importance of needs-based selling, upselling timing, client engagement, and the benefits of product diversity.
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