SASKATOON, SK (April 11, 2018 ) – Vendasta (www.vendasta.com), the leading platform for digital marketing and sales solutions, is expanding its international presence with the appointment of Paul Plant to Director of International Partner Development. Based out of the United Kingdom, Plant is responsible for partner support and the expansion of Vendasta’s reputation as the leading software for marketing and sales solutions.
Vendasta has grown its revenue 42% year-over-year (2016-2017) in markets outside of North America. Plant’s support will ensure Vendasta’s continued growth and success internationally.
“Paul is well connected and highly experienced in the local media provisioning industry,” said George Leith, Chief Revenue Officer of Vendasta. “We are fortunate to have his leadership and knowledge of go-to-market strategy in our Partner Development team. We look forward to growing our footprint in new markets over the coming months.”
Paul has enjoyed a long and successful career in telecommunications, media and technology. He spent more than two decades on the executive team at Yell Group, and was part of the team that launched yell.com, the UK’s leading online business directory in January, 1996. He founded Radicle Consulting in 2010, a boutique, hands-on consultancy that advises companies on digital transformation and customer experience design. Paul is an active board member of the Search & Information Industry Association (SIINDA) and serves as an advisor to the executive board of the Local Search Association in North America.
“I’ve worked at the coalface of positive transformational changes at businesses throughout my career, and I have the hands-on experience of working with companies that can benefit substantially from the
digital capabilities that Vendasta provides,” said Plant. “Small businesses today need a lot of support understanding the digital media landscape, and one of the things I particularly like about the Vendasta platform is how it helps the end customer. This is a natural partnership and I’m eager to help Vendasta realize its expansion goals.”
“It’s exciting to tap into Paul’s expertise,” said John Jordan, Executive Vice-President of Partner Development. “He understands the evolving role of digital marketing and is the right person to drive
Vendasta’s international presence.”
Vendasta is the leading platform for companies who sell digital solutions to local businesses. The Vendasta platform helps marketing agencies drive down their cost of sales while increasing margins through its award-winning needs-assessment, automated email marketing campaigns, easy-to-use CRM, a marketplace of resellable apps & services, and a white-label fulfillment agency. Vendasta’s network of more than 1,200 platform customers with their combined network of over 16,000 salespeople serve hundreds of thousands of local small and medium businesses around the globe. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte the past two years in a row. Vendasta has also been listed on the Canadian Business Magazine’s Profit 500 for the second year running.
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