Conference focuses on massive SMB shift to SaaS and the growth opportunities ahead

June 10, 2019 (San Diego, CA) – Sales and marketing leaders from across the globe are meeting in San Diego this week for Conquer Local 2019.

The Vendasta conference sponsored by Boostability is expected to attract more than 275 sales and marketing executives and business strategists to the Hotel del Coronado on the beaches of Coronado Bay. Through the next two-and-a-half days, leaders will be immersed in data-backed talks aimed at helping them harness new growth opportunities, and explore the world of cloud brokerages.

The Journey

Vendasta research finds that 40% of all channel resellers targeting SMBs hit a growth stall in the first 12-14 months of selling a new product or service. With the theme of Growing Together, the conference will help attendees conquer potential stalls in their success, focusing on Vendasta’s 6 Growth Pillars:

 

  •  Product Strategy – Figuring out what to sell and how to sell it.
  • Improving go-to-market & gross margin through product-led growth.
  • Demand Generation – Driving an ongoing desire for products & services.
  • Sales Efficiency – Closing deals & acquiring customers faster.
    Creating strong sales processes and finding the right customers.
  • Scaling Operations – Providing services and products efficiently.
    Improving onboarding, adopting automation, and harnessing fulfillment opportunities.
  • Customer Retention – Delighting existing customers.
    Providing proof of performance, meeting needs, and engaging with SMBs.
  • Customer Expansion – Growing a customer base & selling new services.
    Intelligent client profiling and sales, providing diversified products driven by automation.

Attendees will be led on a journey of talks and workshops focused on the pillars, supplying them with the information required to avoid stalls and take advantage of cutting edge opportunities in the B2B space.

“In today’s SaaS world, some businesses struggle to grow, some thrive, and others blow the doors off,” said Vendasta CMO and Conquer Local Conference Host Jeff Tomlin, “This event will focus on strategies and tactics that separate the wildly successful from the average.”

Conquer Local 2019 speakers include:

  • Brendan King, CEO, Vendasta
  • Kevin O’Leary, O’Leary Ventures ABC’s Shark Tank
  • Tiffani Bova, Growth & Innovation Evangelist, Salesforce
  • Jay McBain, Principal Analyst, Forrester
  • Patrick Campbell, Co-founder & CEO, ProfitWell
  • Yan Bellerose, Customer Engineer at Google Cloud

The Opportunity: Grow in the Cloud

The conference is also exploring the topic of cloud brokerages – becoming the single source for all a client’s digital needs.

Conference focuses on massive SMB shift to SaaS and the growth opportunities ahead

June 10, 2019 (San Diego, CA) – Sales and marketing leaders from across the globe meet in San Diego this week for Conquer Local 2019.

The Vendasta conference sponsored by Boostability is expected to attract more than 275 sales and marketing executives and business strategists to the Hotel del Coronado on the beaches of Coronado Bay. Through the next two-and-a-half days, leaders will be immersed in data-backed talks aimed at helping them harness new growth opportunities, and explore the world of cloud brokerages.

The Journey

Vendasta research finds that 40% of all channel resellers targeting SMBs hit a growth stall in the first 12-14 months of selling a new product or service. With the theme of Growing Together, the conference will help attendees conquer potential stalls in their success, focusing on Vendasta’s 6 Growth Pillars:

  • Product Strategy – Figuring out what to sell and how to sell it.
    Improving go-to-market & gross margin through product-led growth.Vendasta CMO Jeff Tomlin Quote
  • Demand Generation – Driving an ongoing desire for products & services.
  • Sales Efficiency – Closing deals & acquiring customers faster.
    Creating strong sales processes and finding the right customers.
  • Scaling Operations – Providing services and products efficiently.
    Improving onboarding, adopting automation, and harnessing fulfillment opportunities.
  • Customer Retention – Delighting existing customers.
    Providing proof of performance, meeting needs, and engaging with SMBs.
  • Customer Expansion – Growing a customer base & selling new services.
    Intelligent client profiling and sales, providing diversified products driven by automation.

Attendees will be led on a journey of talks and workshops focused on the pillars, supplying them with the information required to avoid stalls and take advantage of cutting edge opportunities in the B2B space.

“In today’s SaaS world, some businesses struggle to grow, some thrive, and others blow the doors off,” said Vendasta CMO and Conquer Local Conference Host Jeff Tomlin, “This event will focus on strategies and tactics that separate the wildly successful from the average.”

Conquer Local 2019 speakers include:

  • Brendan King, CEO, Vendasta
  • Kevin O’Leary, O’Leary Ventures ABC’s Shark Tank
  • Tiffani Bova, Growth & Innovation Evangelist, Salesforce
  • Jay McBain, Principal Analyst, Forrester
  • Patrick Campbell, Co-founder & CEO, ProfitWell
  • Yan Bellerose, Customer Engineer at Google Cloud

The Opportunity: Grow in the Cloud

The conference is also exploring the topic of cloud brokerages – becoming the single source for all a client’s digital needs.

SMBs are turning to digital solutions to help manage their business more than ever before, and 66% would prefer to work with a trusted cloud expert. Further, a 2016 Accel Partners/Google report predicts SMB spending on SaaS solutions will significantly outpace enterprise spending on SaaS by 2020.

“Millions of companies in marketing, publishing, broadcasting, directories, MSPs, ISPs, finance, insurance, telecos, and more stand to benefit from this shift,” said Vendasta CEO Brendan King. “This conference is the starting line for channel partners who are positioned to grow and meet this increasing demand.”

For the full conference agenda, visit ConquerLocal2019.com.

About Vendasta:

Vendasta provides an end-to-end platform to 14,000+ channel partners who sell digital products and services to more than two million small and medium businesses (SMBs). The likes of marketing agencies, broadcasters, publishers, banks, telecoms, and more are able to utilize Vendasta’s rebrandable platform to automate their marketing, organize their sales, take new best-of-breed solutions to market easily, and manage their client accounts – all under a simple, single login. In turn, an SMB client can access a dashboard to monitor improvements and manage their business’ online presence. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing companies in North America by Deloitte. It has also been listed on Canadian Business Magazine’s Growth 500 for three consecutive years. Sign up for free at www.vendasta.com.

Media Contact Information:

Dani Mario
Director of Corporate Marketing & Communications
Vendasta
+1-306-371-4999 (mobile)
dmario@vendasta.com

SMBs are turning to digital solutions to help manage their business more than ever before, and 66% would prefer to work with a trusted cloud expert. Further, a 2016 Accel Partners/Google report predicts SMB spending on SaaS solutions will significantly outpace enterprise spending on SaaS by 2020.

“Millions of companies in marketing, publishing, broadcasting, directories, MSPs, ISPs, finance, insurance, telecos, and more stand to benefit from this shift,” said Vendasta CEO Brendan King. “This conference is the starting line for channel partners who are positioned to grow and meet this increasing demand.”

For the full conference agenda, visit ConquerLocal2019.com.

About Vendasta:

Vendasta provides an end-to-end platform to 14,000+ channel partners who sell digital products and services to more than two million small and medium businesses (SMBs). The likes of marketing agencies, broadcasters, publishers, banks, telecoms, and more are able to utilize Vendasta’s rebrandable platform to automate their marketing, organize their sales, take new best-of-breed solutions to market easily, and manage their client accounts – all under a simple, single login. In turn, an SMB client can access a dashboard to monitor improvements and manage their business’ online presence. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing companies in North America by Deloitte. It has also been listed on Canadian Business Magazine’s Growth 500 for three consecutive years. Sign up for free at www.vendasta.com.

Media Contact Information:

Dani Mario
Director of Corporate Marketing & Communications
Vendasta
+1-306-371-4999 (mobile)
dmario@vendasta.com