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How to Build a Social Audience

SMBs need help building fans

Did you know that 90%1 of small businesses have Facebook pages, but that almost one third2 of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago.

In order to create a successful following on social media, every post needs to have value. Social Marketing focuses on the three elements that are most crucial in bringing more attention to a business’s profile: finding interesting content, discovering influential people, and creating deals.

Publishing Interesting Content to Customers

Businesses with successful social media accounts have one thing in common: they offer a steady stream of interesting content to information-hungry followers. In order to stay top-of-mind, posts should be made on a regular basis and sent evenly throughout the week.

Finding and writing that much material is a challenge. With Social Marketing, businesses can use the Interesting Content tab to search for popular content based on relevant search terms.

Imagine you run a vegan restaurant. You can easily search for vegan recipes and then re-post them to your social profiles.

Republish content
Connecting with Influential Followers

Connecting with Influential Followers

Getting in with the right crowd on social networks is about connecting with influential accounts. A shout out from a local celebrity (or even just a re-follow from one of your regulars) can give a big boost to a business’s online following.

Offering Coupons to Build a Fan Base

Discounts and coupons are still among the most effective ways to build an audience on social media. According to Forbes, 79% of U.S. consumers will Like a company on Facebook because it offers incentives.3

By offering deals through Social Marketing, companies can:

  • Increase traffic to their social profiles
  • Entice customers into their stores
  • Track the reach, clicks, engagement, and ultimately the success of a campaign
Coupon

Running a successful social media channel is hard work. Social Marketing automates the process and helps business owners build their audiences.

  • Build fan bases by re-posting interesting content from around the web
  • Find influential people to follow
  • Attract new customers and drive traffic to stores with deals, coupons, and offers
  • Realize the full benefits of an active, engaged social profile with prescriptive actions and step-by-step instructions that are informative and effective

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Featured in

Social Media Today The Huffington Post CBS Entrepreneur Magazine