# Vendasta vs. Reputation.com

When it comes to best-in-class online reputation management solutions for agencies and media companies, Vendasta and Reputation.com are often at the top of the list. While we don’t disagree each deserves a bit of recognition, we’d like to set the record straight on how our offering and approach to business differs.

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## Reputation management solutions

With virtually equal experience in the space, each company provides a wealth of capabilities in their reputation management solutions.

At first glance, you may think they’re identical. Both companies offer full reputation management tools, including the ability to monitor online listings, reviews, social activity, competitive intel and more. Both companies help businesses generate more reviews. Both companies feature customizable landing pages.

No surprises here. We knew that the [reputation management](/reputation/reputation-ai/what-is-reputation-management/) battle was going to be neck-and-neck, so based on foundational features alone, we’ll call round one a draw.

### Key reputation management features

Reputation Management

Online presence management

Social media monitoring

Online review monitoring

Competitive monitoring

Review generation tools

Landing page builder

Notifications and alerts

## Review generation

Reputation.com and Vendasta have similar review generation features too. In fact, they take an identical approach to helping businesses generate reviews: they each have a review collection process that allows businesses to solicit feedback from customers through a customized form, which then posts the reviews to a dedicated landing page that the business can manage.

### Key review generation features

Reviews

Review aggregation and management dashboard

Monitor over 40 review sites

Advanced Listening (mentions, citations)

Industry benchmarking

Comprehensive review reporting/monitoring

Review Generation

Monthly Executive Report

Multi-location review monitoring

Unlimited user access

Personalized user access

Tiered management access

API Access

Single sign-on

## Local listings and presence

With 97% of consumers searching for business information online1, local businesses not only need to be visible in search results, they also need to make sure that their listings contain correct information. When listings are wrong, businesses lose the trust of 73% of these consumers2— and when trust is lost, potential customers are going to take their money elsewhere. In other words, listings management is a must in the reputation game.

At Vendasta, we take listings management seriously. We not only identify which top directories a business’s listings aren’t present or accurate, we ensure they’re correct through daily monitoring and automatic updates. While Reputation.com does identify problems with some top directories, they are nowhere near as comprehensive as Vendasta which monitors over 250!

1[http://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html](http://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html)

2[http://searchengineland.com/survey-consumers-blame-brands-bad-local-data-186224](http://searchengineland.com/survey-consumers-blame-brands-bad-local-data-186224)

### Key local listing and presence features