# Vendasta powers business

Vendasta is an AI customer acquisition and engagement platform that delivers an AI workforce to help small businesses get more customers and keep them. It combines marketing, sales, and operational capabilities with AI employees that do the work — automating workflows, managing customer interactions, and turning data into action through one integrated, out-of-the-box platform.

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## Our mission is to be the #1 AI customer acquisition and engagement platform

Empowering success

## Our partners

Vendasta is the AI platform for acquiring and keeping customers. We help businesses—and the partners who serve them—automate marketing, sales, and operations using real data and real AI. From single-location SMBs to global partnerships, our platform delivers what manual tools can’t: speed, scale, and results.

#### Channel partners

Agencies, consultants, media companies, MSPs, and franchisors that serve SMBs.
AI tools to attract, convert, and retain customers—at any scale.

#### A true partner

From onboarding to growth, you’re backed by a team that understands what it takes to scale. You + us = incredible.

#### Small and medium businesses

Our AI employees help you attract, convert, and retain customers—without the complexity of managing it all manually.

## Trusted by 66,000+ channel partners serving more than 8+ million small and medium businesses

WHAT DRIVES US

## Our values

We don’t hang our values on a wall. We live them. Every decision, every interaction, every line of code. This environment fosters learning and growth, uniting our diverse team in commitment to our mission. By forging strong relationships and solving meaningful problems, our culture drives us forward. At Vendasta, our values are not just words—they fuel our pursuit of excellence.

for each other and the mission.

that kills comfort zones and builds what’s next.

to move fast and fix what’s broken.

to go further than yesterday.

COMMUNITY

## Our community

### 66,000+

Channel partners.

### $192 million+

Funds raised.

### 8.2 million+

Local businesses helped.

### Our leadership

Our people are the heart of everything we do. Meet the visionary leaders behind Vendasta.
[Meet our leadership team →](/company/leadership/)

### Build the future

Fuel your passion for innovation and build a rewarding career at Vendasta.
[View open roles →](/company/careers/)

## The story of Vendasta

We didn’t start with a product. We started with a problem—millions of small businesses struggling to grow in a digital world. In 2008, we built our first tools to help them compete. Listings. Reviews. Social. Then we scaled. Fast. Agencies, MSPs, and franchises joined us to serve their clients under one brand.

Today, Vendasta is the AI platform for customer acquisition and engagement. 66,000+ partners. 8.2 million SMBs. Billions in transactions, and we’re moving faster than ever.

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OUR HISTORY

## Timeline of Vendasta’s history

2008

MyFrontSteps is established, securing $3 million in venture funding, and VendAsta is founded with a sail-inspired logo and a new office space.

2009

StepRep, a reputation management platform, is developed alongside MyFrontSteps. StepRep quickly gains popularity as a free tool, leading to the company’s shift in focus.

2010

StepRep evolves into a white-label Reputation Management platform, generating the company’s first revenue.

2011

VendAsta expands and launches the SMB-facing dashboard Business Center (now Business App) the following year.

2013

VendAsta secures venture capital funding and introduces Social Marketing (now Social AI) and Marketing Services.

2014

VendAsta reaches 100 employees and launches its CRM Sales & Success Center.

2015

The Company rebrands as Vendasta and earns a spot on the ‘Deloitte Technology’ Fast 50′ list.

2016

Listing Sync Pro, Marketing Services, and the Vendasta blog are launched. Vendasta is named to Canadian Business Magazine’s Growth 500.

2017

VendastaCon is hosted in Austin, Texas, introducing the wholesale Marketplace, Concierge (now Task Manager), and Website Pro.

2018

The Conquer Local Podcast is launched, and VendastaCon takes place in Banff, introducing Customer Voice and Advertising Intelligence.

2019

VendastaCon is rebranded as the Conquer Local Conference in San Diego. Vendasta secures $40 million in growth funding its Marketplace, and moves to new headquarters.

2020

Vendasta launches the Local Business Online Toolkit and the ConquerLocal Community and Academy in response to the COVID-19 pandemic.

2021

Vendasta secures a historic $119.5 million in financing, welcomes CalenderHero to the team, and opens it’s new headquarters at Vendasta Square.

2022

In January, Vendasta acquires MatchCraft, a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers. In March, Vendasta acquires Yesware, integrating its sales enablement technology into the platform.

2023

Vendasta acquires Broadly Inc., expanding it’s customer engagement offerings.

A GLOBAL COMPANY

## Our Locations

SASKATOON | CHENNAI | BOCA RATON

Saskatoon, SK Canada

Boca Raton, FL USA

Chennai, Tamil Nadu India

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BOCA RATON

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CHENNAI

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NEWSROOM

## In the news

[View all →](/newsroom/)

## FAQs

Vendasta is an AI customer acquisition and engagement platform that delivers an AI workforce to help small businesses get more customers and keep them. It combines marketing, sales, and operational capabilities with AI employees that do the work — automating workflows, managing customer interactions, and turning data into action through one integrated, out-of-the-box platform.

Vendasta serves small businesses and the partners that support them, including marketing agencies, media companies, franchisors, MSPs, and other organizations. Small businesses use Vendasta to get more customers and keep them, while partners use the platform to deliver customer acquisition and engagement solutions at scale.

Vendasta solves the problem of fragmented tools, disconnected data, and manual work that make customer acquisition and engagement hard for small businesses. By unifying marketing, sales, and operational systems into one platform and applying AI employees to do the work, Vendasta reduces complexity, automates repetitive tasks, and helps businesses grow more efficiently.

Vendasta is different because it doesn’t just connect tools — it uses AI employees and proprietary business data to do the work across customer acquisition, engagement, and operations. Instead of fragmented point solutions, Vendasta provides a single platform where small businesses and partners collaborate in real time using shared data, workflows, and AI-driven automation.

You can get started with Vendasta by requesting a demo or exploring the platform to see how its tools and AI employees help attract customers, streamline operations, and support long-term growth.

## Ready to scale?

Join the ecosystem trusted by 66,000+ partners worldwide.

Try Vendasta for free. No credit card required.