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2025 IFA Annual Convention

 February 9-13, 2025, Las Vegas, NV

Position your team for success and gain valuable franchise-focused insights at the 2025 IFA Annual Convention in Las Vegas. This multi-day event is designed for franchisors and franchise professionals to explore innovative business development strategies, discover opportunities for personal growth, and connect with industry experts who can help guide your success.

7:30 AM-5:00 PM

Registration

8:00 AM-2:30 PM

World Franchise Council Conference

9:00 AM-10:30 AM

Finance Committee Meeting (Invite Only)

10:30 AM-11:30 AM

IFA Executive Committee Meeting (Invite Only)

12:00 PM-3:00 PM

IFA Board of Directors’ Meeting (Invite Only)

3:30 PM-8:00 PM

The Big Game Watch Party – Invite Only

6:00 PM-10:00 PM

Poker Tournament Sponsored by Buchalter

7:00 AM-7:30 PM

Registration

7:00 AM-7:30 PM

Registration Lounge

8:00 AM-12:00 PM

Committee & Forum Meetings

8:00 AM-5:00 PM

Franchisee Hospitality

8:00 AM-5:00 PM

International Lounge

8:30 AM-9:30 AM

Franchisee Forum Breakfast Meeting Honoring the 2024 Franchisee of the Year Award Winner

9:00 AM-12:00 PM

CFE Special Sessions

11:30 AM-1:00 PM

IFA Foundation Board of Trustees Meeting

11:45 AM-4:00 PM

Annual Leadership Conference

1:00 PM-4:00 PM

CFE Special Sessions

3:15 PM-4:15 PM

New Member & First-Time Attendee Reception and Workshop

3:45 PM-4:15 PM

FranPAC VIP Welcome

4:30 PM-6:30 PM

Opening General Session

6:30 PM-8:00 PM

Exhibit Hall with Opening Reception

7:00 PM-8:00 PM

Franchisee of the Year Award Celebration

8:00 PM-9:30 PM

Dine Arounds with Board Members and IFA Staff

6:00 AM-6:00 PM

Registration

6:30 AM-7:45 AM

Prayer Breakfast

7:00 AM-6:00 PM

Registration Lounge

7:30 AM-10:30 AM

Emerging Franchisor Bootcamp

7:59 AM-5:00 PM

International Lounge

7:59 AM-5:00 PM

Franchisee Hospitality

8:00 AM-10:00 AM

Super Session: The AI-Powered Franchise: Your Roadmap to 2025 and Beyond

8:00 AM-10:00 AM

Super Session: Franchisee-Succession Planning

8:00 AM-10:00 AM

Super Session: The Leadership Leverage: Do What is Yours to Do

9:45 AM-10:30 AM

New Supplier Member/First-Time Supplier Attendee Meet Up

10:00 AM-10:30 AM

Morning Break in Registration Lounge

10:30 AM-12:00 PM

General Session

12:00 PM-1:30 PM

Exhibit Hall Open with Lunch

12:15 PM-1:15 PM

IFA Past Chairs Lunch Meeting

1:30 PM-2:30 PM

AI and Automation – Using next level automation to focus your team on the most important tasks

1:30 PM-2:30 PM

Evolve or Die

1:30 PM-3:00 PM

Franchisor Leadership Think Tank & Forum Exchange

1:30 PM-2:30 PM

Funding Outlook – 2025 and Beyond

1:30 PM-2:30 PM

Future-Proof Your Franchise

1:30 PM-2:30 PM

Hiring New People and Watching Them Walk

1:30 PM-2:30 PM

How to Land Your First IFA Client

8:00 AM - 10:00 AM

How to Make Your Franchise Brand Attractive to an International Prospect or Investor

8:00 AM - 10:00 AM

Most Effective Franchisor Incentive Programs for Growth & Accelerating Opening

8:00 AM - 10:00 AM

Strategic National and Local Marketing Plans for Franchise Success

1:30 PM-2:30 PM

Technology Evolved how to evaluate new Products/Services, Modernization/Remodels, New Technology and what happens when you need to change?

1:30 PM-2:30 PM

Unintended Consequences: Shifting State Labor Laws are Poised to Disrupt Small Businesses

2:30 PM-3:00 PM

Beverage Break in Registration Lounge

3:00 PM-4:30 PM

Thought Leadership Roundtables

4:30 PM-6:30 PM

Exhibit Hall Open with Reception

5:30 PM-6:30 PM

CFE Celebration with Graduates

6:30 PM-7:30 PM

Diversity Institute Reception (open to all attendees)

6:30 PM-7:30 PM

International Reception

6:30 PM-7:30 PM

PE and Capital Solutions Reception (Invite Only)

6:30 PM-7:30 PM

VetFran Reception (open to all attendees)

7:00 AM - 6:00 PM

Registration

8:00 AM - 9:00 AM

Diversity Institute Meeting: Black, Pride, and Hispanic Latino Franchise Councils

8:00 AM - 5:00 PM

Franchisee Hospitality

8:00 AM - 6:30 PM

International Lounge

9:00 AM - 10:00 AM

Beyond EBITDA: What Impacts Cashflow and Profitability

9:00 AM - 10:00 AM

Franchisee Engagement and Alignment: Moving from Conflict to Collaboration

9:00 AM - 10:00 AM

Masterclass: Strategies from Top Franchise Visionaries

9:00 AM - 10:00 AM

Prepare for Growth: Get Your Veteran-Friendly Foundation in Place

9:00 AM - 10:00 AM

Private Equity – Your Next Franchisee

9:00 AM - 10:00 AM

Real Estate – Negotiate Like a Pro Alt: Optimizing Your Real Estate Costs: Strategies for Leasing and Ownership

9:00 AM - 10:00 AM

Selecting Your Market Entry Strategies: Master, Developer, or JV?

9:00 AM - 10:00 AM

Sourcing FranDev Leads is Not a One Size Fits All Proposition

9:00 AM - 10:00 AM

Starting Off Right – Who and How to Recruit Your First 25 Franchisees

9:00 AM - 10:00 AM

Supplier Town Hall

9:00 AM - 10:00 AM

The Franchising Wheel of Excellence

9:00 AM - 10:00 AM

Transforming Customers into Brand Advocates: Optimizing the Customer Journey

10:00 AM - 10:30 AM

Morning Beverage Break in Registration Lounge

10:30 AM - 12:00 PM

Thought Leadership Roundtables

12:00 PM - 1:30 PM

Exhibit Hall Open with Lunch

1:30 PM - 2:30 PM

AI Explained: Leading Franchise Brands Share Its Real Impact on Marketing

1:30 PM - 2:30 PM

Broker Summit: Certification and the Outlook for Brokers?

1:30 PM - 2:30 PM

Creating (or Reinventing) Your Franchise Advisory Council

1:30 PM - 2:30 PM

Ensuring Success and Growth: Planning for the Future

1:30 PM - 2:30 PM

How do you Successfully Export Your Franchise Brand’s Culture?

1:30 PM - 2:30 PM

Maximize Your Supplier Membership

1:30 PM - 2:30 PM

Navigating Remodeling Costs: From Minor Updates to Major Overhauls

1:30 PM - 2:30 PM

Responsible Franchising While Maximizing Outcomes for Stakeholders.

1:30 PM - 2:30 PM

Responsible Ways to Capitalize Your Brand.

1:30 PM - 2:30 PM

The Future of Franchise Real Estate: Trends and Predictions

1:30 PM - 2:30 PM

Using Technology to Scale Your Franchise Development Operations

2:30 PM - 3:00 PM

Afternoon Beverage Break in Registration Lounge

1:30 PM - 2:30 PM

General Session

4:30 PM - 6:30 PM

Exhibit Hall Open with Closing Reception

6:30 PM - 7:30 PM

FranPAC Happy Hour (Invite Only)

7:30 PM - 8:30 PM

Ascension Celebration/Networking Event

8:00 AM - 11:30 AM

CFE Special Sessions

8:00 AM - 9:00 AM

Education Advisory Group Breakfast Meeting

8:00 AM - 11:30 AM

Immersive Workshops

11:30 AM

Convention Offically Adjourns

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Achieve Brand Excellence and Boost Conversions Across Your Franchise through Vendasta.

Vendasta’s platform unifies customer journeys across your network, offering tailored solutions for local needs while ensuring a cohesive brand experience. Centralized tools and enhanced visibility into performance help streamline operations and drive franchise growth. With AI-driven capabilities, your franchise can respond faster, capture more leads, and deliver consistent value at every touchpoint.

Always have an answer ready with AI Receptionist

Never miss an opportunity again. The AI Receptionist responds instantly across phone, SMS, and web chat to capture leads, answer questions, and pre-qualify inquiries 24/7, ensuring franchises stay connected and responsive.

Multi-location management
Resell products through marketplace

Deliver smart, context-aware AI customer journeys with Vendasta

Vendasta’s platform empowers franchises to deliver exceptional customer experiences by seamlessly integrating AI capabilities across all touchpoints. From appointment booking to personalized follow-ups, our unified system ensures consistency, professionalism, and scalability tailored to franchise needs.

Deep data for you and your AI Workforce

Gain unparalleled visibility into franchise performance. See key metrics for one, some, or your entire network to identify trends, address challenges, and empower franchisees with actionable insights that drive success.

Multi-location management
Resell products through marketplace

Consolidate vendors in your franchise marketing software

From AI-powered reputation management software to listings and social marketing, our platform brings vendor relationships under one umbrella at the franchiser level, helping you position franchisees for stellar marketing performance.

Meet the team

Visit Vendasta’s dynamic team of experts at booth 1029. Our collective mission is to empower franchises with the tools they need to thrive in the digital landscape. Book a meeting with any member of our team to delve into innovative strategies and unlock pathways to accelerated growth for your franchise endeavors.

Jeff Leach

Jeff Leach

Director of Enterprise Sales

Book a meeting

Jeff Leach

Director of Enterprise Sales

Jeff Leach has been in the Franchise space for over 15 years both as a franchisee and a vendor to the franchise family. Jeff brings a unique perspective understanding firsthand the marketing challenges that a franchisee faces as well as the franchisor challenges of maintaining brand conformity and best practices. Jeff has worked with some of the top franchise brands helping them to grow their business and drive network satisfaction. Jeff earned his CFE in 2018.

Book a meeting

Cody Baier

Cody Baier

Strategic Partnerships

Book a meeting

Cody Baier

Strategic Partnerships

Cody is a relationship-building expert, known for his exceptional ability to connect with clients and prioritize their satisfaction. He excels in creating experiences where clients feel valued, ensuring they are cared for in every interaction. His proficiency in outbound sales is complemented by his talent in managing sales teams, where he applies effective strategies tailored to enterprise-level brands. He consistently has proven he will drive growth and fosters lasting partnerships, making him an invaluable asset to teams that prioritize customer-centric strategies. Cody is currently enrolled in the CFE program with an expected graduation at the 2026 IFA conference.

Book a meeting

Dakota Kirk

Dakota Zirk

Sr. Enterprise Account Executive

Book a meeting

Dakota Zirk

Sr. Enterprise Account Executive

Dakota excels as a data-driven problem solver, who is adept at simplifying complex problems for large businesses. Through his experience of running his own business, managing sales teams,and problem-solving with some of the top franchises in the industry,Dakota has worked with thousands of business owners. Focusing on emerging marketing trends, advanced analytics, and experimentation – he has earned his way to be a trusted advisor to multiple Franchises and brands with their sales and marketing efforts. Dakota is currently enrolled in the CFE program with an expected graduation at the 2026 IFA conference.

Book a meeting

Chris Deianni

Chris Deianni

Head of Broadly Business Development

Chris Deianni

Head of Broadly Business Development

Chris Deianni is the Head of Business Development at Broadly. Chris has extensive experience in business development, having served in various roles at YP and Ingenio. Chris has a proven track record of developing partnerships and driving growth. Chris is a results-oriented leader with a passion for developing innovative solutions to complex problems.

Myron Kindrachuk

Myron Kindrachuk

Sr. Enterprise Account Executive

Book a meeting

Myron Kindrachuk

Sr. Enterprise Account Executive

Myron is a seasoned professional with over a decade of dedicated experience in B2B sales. Throughout his career, he has consistently embraced a consultative selling approach, prioritizing the needs of his clients and guiding them towards decisions that align with the success of their organizations. His commitment to developing long-term partnerships has been a cornerstone of his work, earning him a reputation as a trusted advisor in the business world.

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The streamlined implementation of our digital strategy through Vendasta’s unified platform is a game-changer. Empowering franchise owners to use these tools gives them control over their local marketing. Plus, the exceptional service fosters a genuine collaborative partnership, making us feel truly supported.”

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Vendasta Franchise Case Study
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