Elevate performance with Vendasta’s AI-powered franchise marketing software
Meet our team at the 2024 FCXC conference to learn about Vendasta’s essential digital tools for Zees and in-depth marketing data for Zors. Visit us at booth #24.
Book a demo and be in with a chance to win Apple Air Pods Pro.
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2024 Franchise Customer Experience Conference
June 17 – 20, 2024 | Atlanta, Georgia
In a world of evolving technology and shifting market trends, franchise leaders recognize the importance of unified customer experiences. The Franchise Customer Experience Conference offers a unique opportunity for executives to gather insights and network with peers. This event equips leaders with the tools to optimize marketing, operations, and technology, driving brand success in an ever-changing landscape. Join industry peers from June 18-20 to elevate your brand’s customer experience.
9:00 AM - 5:00 PM EDT
Expo hall open
Meet the Vendasta Team at booth 24
9:00 AM - 5:00 PM EDT
Fran-Guard™: IFA’s Franchise Management and Compliance Program
(Separate Registration Required)
1:00 PM - 5:00 PM EDT
IFA Pre-Conference CFE Workshop: Drive Breakthrough Performance Through Strategic Business Leadership
(Separate Registration Required)
8:30 AM - 5:00 PM EDT
Expo hall open
Meet the Vendasta Team at booth 24
8:30 AM - 9:30 AM EDT
Welcome to FCXC
Enjoy Networking, Coffee & Conversation with FCXC attendees
9:45 AM - 11:45 AM EDT
CEO Summit
(Exclusive to Franchisor CEOs)
9:45 AM - 11:45 AM EDT
CMO/COO Summit
(Exclusive to Franchisor CMOs and COOs)
9:45 AM - 11:45 AM EDT
CTO Summit: Tech Stack Readiness
(Exclusive to Franchisor CTOs)
9:45 AM - 11:45 AM EDT
Workshop: Mapping the Customer Experience Journey
11:45 AM - 12:30 PM EDT
Lunch, Learn & Network
12:30 PM - 1:15 PM EDT
Roundtables w/ Conference Sponsors
(Silver Sponsors and Above)
1:15 PM - 1:45 PM EDT
Opening General Session: Welcome & Opening Remarks
Therese Thilgen, CEO, Franchise Update Media & Jennifer Brandeen, COO, International Franchise Association; Clarissa Bradstock, CEO, Any Lab Test Now & 2024 Conference Chair
1:45 PM - 2:45 PM EDT
Keynote Speaker: Mike Walsh, CEO of Tomorrow
Predictions for emerging technology, consumer innovation and how businesses can thrive in this new era
2:45 PM - 3:00 PM EDT
Networking break
3:00 PM - 3:20 PM EDT
General Session Continues: Legislative Impact on CX
Matt Haller, President & CEO, International Franchise Association
3:20 PM - 4:20 PM EDT
General Session Panel – Cross-Functional Approach to CX
4:20 PM - 4:45 PM EDT
Economic Impact on CX in 2024/2025
Darrell Johnson, CEO, FRANdata
4:45 PM - 5:00 PM EDT
Market Impact on CX in 2024/2025
5:00 PM - 7:00 PM EDT
Cocktail Reception in Sponsor Networking Area
8:30 AM - 5:00 PM EDT
Expo hall open
Meet the Vendasta Team at booth 24
8:30 AM - 8:45 AM EDT
General Session: Welcome Back
Conference Chair, Clarissa Bradstock, CEO, Any Lab Test Now
8:45 AM - 9:45 AM EDT
General Session Panel – Brand Case Study
9:50 AM - 10:50 AM EDT
Franchise Marketing Innovator of the Year Finalists Presentation
The four finalists present their Innovation program
10:50 AM - 11:10 AM EDT
Coffee break
11:10 AM - 12:10 PM EDT
Operations & Technology Innovator of the Year Finalists Presentation
The four finalists present their Innovation program
12:10 PM - 12:40 PM EDT
Lunch & Open Networking
12:40 PM - 1:00 PM EDT
Afternoon General Session: Annual Franchise Marketing Report
Topline Results
1:00 PM - 2:00 PM EDT
General Session Panel: Monetizing the Customer Experience Across Disciplines
How to build a CX program that drives top and bottom-line revenue
2:00 PM - 2:30 PM EDT
Networking Break
2:30 PM - 3:30 PM EDT
Concurrent Breakout Sessions
MARKETING TRACK: Using Data to Create Personalized
2:30 PM - 3:30 PM EDT
Concurrent Breakout Sessions
OPERATIONS TRACK: Maintaining Consistent Customer Experiences Across the System
2:30 PM - 3:30 PM EDT
Concurrent Breakout Sessions
TECHNOLOGY TRACK: What to Do With a Botched Tech
2:30 PM - 3:30 PM EDT
Meet Your Match with Supplier Sponsors
2-minute business pitches where franchisors learn about supplier services. Rotates every 2 minutes (Silver Sponsors and above)
3:45 PM - 4:45 PM EDT
Concurrent Breakout Sessions
MARKETING TRACK: Marketing Programs That Maximize Spend, Execution & Results
3:45 PM - 4:45 PM EDT
Concurrent Breakout Sessions
OPERATIONS TRACK: Using AI to Improve Execution and Customer Experience
3:45 PM - 4:45 PM EDT
Concurrent Breakout Sessions
TECHNOLOGY TRACK: Utilizing Customer Feedback & Data to Improve Customer Experience
3:45 PM - 4:45 PM EDT
Meet Your Match with Supplier Sponsors
2-minute business pitches where franchisors learn about supplier services. Rotates every 2 minutes (Silver Sponsors and above)
5:00 PM - 5:30 PM EDT
Franchise Innovation Awards Ceremony
5:30 PM - 7:00 PM EDT
Awards Celebration & Cocktail Reception
Cocktails & hors d’oeuvres served
8:30 AM - 10:30 AM EDT
Expo hall open
Meet the Vendasta Team at booth 24
9:00 AM - 10:30 AM EDT
Closing Workshop 1: Franchisee Buy-In & Engagement in CX
9:00 AM - 10:30 AM EDT
Closing Workshop 2: Build Your Customer Experience Implementation Plan
How Will You Implement Your Conference Learnings?
10:30 AM - 10:30 AM EDT
Conference Concludes
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Elevate performance with Vendasta’s AI-powered franchise marketing software
The Vendasta platform allows you to curate brand-approved digital marketing and operations solutions for your franchisees in one convenient platform. By streamlining vendor relationships and bringing franchisee data into one place, you’ll gain incredible efficiency and powerful new data-driven insights that ensure comprehensive improvement across your entire network.
Empower your franchise with data-driven success
Consolidate vendors in your franchise marketing software
All-in-one operations platform
Say goodbye to time-consuming admin work and hello to focusing on what truly matters—growing and nurturing your franchise. Vendasta’s platform makes it easy to manage users, provision licenses, pay vendors, and more!
Business App Pro
Help your franchisees easily turn leads into loyal customers with their own all-in-one customer experience platform. Reduce the login clutter by giving them one place for their daily essentials like messaging, reporting, CRM and more!
Meet the team
Jeff Leach
Director of Enterprise Sales
Jeff Leach
Director of Enterprise Sales
Jeff Leach has been in the Franchise space for over 15 years both as a franchisee and a vendor to the franchise family. Jeff brings a unique perspective understanding firsthand the marketing challenges that a franchisee faces as well as the franchisor challenges of maintaining brand conformity and best practices. Jeff has worked with some of the top franchise brands helping them to grow their business and drive network satisfaction. Jeff earned his CFE roughly 6 years ago.
Cody Baier
Strategic Partnerships
Cody Baier
Strategic Partnerships
Cody is a relationship-building expert, known for his exceptional ability to connect with clients and prioritize their satisfaction. He excels in creating experiences where clients feel valued, ensuring they are cared for in every interaction. His proficiency in outbound sales is complemented by his talent in managing sales teams, where he applies effective strategies tailored to enterprise-level brands. He consistently has proven he will drive growth and fosters lasting partnerships, making him an invaluable asset to teams that prioritize customer-centric strategies.
Dakota Zirk
Sr. Enterprise Account Executive
Dakota Zirk
Sr. Enterprise Account Executive
Dakota excels as a data-driven problem solver, who is adept at simplifying complex problems for large businesses. Through his experience of running his own business, managing sales teams, running a university lab, selling to franchises, and more, Dakota has worked with thousands of business owners. Focusing on emerging marketing trends, advanced analytics, and experimentation – he has earned his way to be a trusted advisor to multiple Franchises and brands with their sales and marketing efforts.
Serving 5.5M+ local businesses world-wide
4.4 out of 5
4.8 out of 5
4.4 out of 5
Award-winning tools trusted by some of the largest brands and franchise suppliers
The streamlined implementation of our digital strategy through Vendasta’s unified platform is a game-changer. Empowering franchise owners to use these tools gives them control over their local marketing. Plus, the exceptional service fosters a genuine collaborative partnership, making us feel truly supported.”
Manager of Franchise Operations
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