{"id":6703,"date":"2022-06-22T11:30:53","date_gmt":"2022-06-22T11:30:53","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=6703"},"modified":"2026-01-22T20:36:43","modified_gmt":"2026-01-22T20:36:43","slug":"the-publishers-gambit","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/events-webinars\/the-publishers-gambit\/","title":{"rendered":"The publishers gambit"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;20f05c5a-4be0-4d84-93dd-117613cb3bae&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;75deg&#8221; background_color_gradient_stops=&#8221;gcid-secondary-color 0%|#6c2eb9 100%&#8221; background_image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Mask-group-scaled.webp&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}&#8221; background_image_alt=&#8221;purple and blue gradient&#8221; background_image_title=&#8221;Mask group&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6fd342a4-248d-4a4a-ad13-87e277fe71dd&#8221; global_module=&#8221;9135&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><a href=\"\/content-library\/\" class=\"back-link\">Back to Content Library<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#F5F5F5&#8243; header_font_size=&#8221;28px&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;22px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/the-publishers-gambit\/#The_publishers_gambit\" >The publisher\u2019s gambit<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/the-publishers-gambit\/#How_can_news_publishers_take_advantage_of_emerging_digital_trends\" >How can news publishers take advantage of emerging digital trends?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/the-publishers-gambit\/#Featured_speakers\" >Featured speakers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/the-publishers-gambit\/#Book_a_demo_to_learn_how_your_news_publisher_can_sell_digital_today\" >Book a demo to learn how your news publisher can sell digital today!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_publishers_gambit\"><\/span>The publisher\u2019s gambit<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; hover_enabled=&#8221;0&#8243; global_module=&#8221;9150&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22,%22text_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#ffffff&#8221; sticky_enabled=&#8221;0&#8243;]<a href=\"\/content-library\/events-webinars\">Webinar<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Gordon Borrell, Founder of Borrell Associates, joins us for a virtual fireside chat to discuss actions publishers, broadcasters, and radio stations need to take now in order to thrive over the next decade against a backdrop of digital disruption.<\/p>\n<p>[\/et_pb_text][et_pb_code raw_content_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" width=\"100%\" height=\"100%\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/unlk06janw\" class=\"lazyloaded\"><\/iframe><\/div>\n<\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><a href=\"\/blog\/ways-publishers-can-diversify-revenue\/\">Read the webinar summary \u2192<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 600;\">Date<\/span> : February 5 \u22c5 12:00 \u2013 1:00pm CST<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; background_color=&#8221;gcid-bde67670-bdb0-40fb-9379-3836ff25000e&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-bde67670-bdb0-40fb-9379-3836ff25000e%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e29de607-cd85-4245-a7fb-3fb97dc52a3d&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_news_publishers_take_advantage_of_emerging_digital_trends\"><\/span>How can news publishers take advantage of emerging digital trends?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]What you\u2019ll learn in this on-demand webinar:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/outlook2.webp&#8221; alt=&#8221;outlook&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;outlook&#8221; title_text=&#8221;outlook&#8221; image_title=&#8221;outlook&#8221;]The 10-year outlook for the media industry[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Hottest.webp&#8221; alt=&#8221;Hottest&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Hottest&#8221; title_text=&#8221;Hottest&#8221; image_title=&#8221;Hottest&#8221;]Hottest-selling digital products[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Critical-attributes.webp&#8221; alt=&#8221;Critical attributes&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Critical attributes&#8221; title_text=&#8221;Critical attributes&#8221; image_title=&#8221;Critical attributes&#8221;]Critical attributes of successful media sales reps[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/broadcasters.webp&#8221; alt=&#8221;broadcasters&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Megaphone with sound waves on a green background.&#8221; title_text=&#8221;broadcasters&#8221; image_title=&#8221;broadcasters&#8221;]Urgent survival actions for publishers, broadcasters and radio networks[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size_phone=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Featured_speakers\"><\/span>Featured speakers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Gordon Borrell&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Gordon-Borrell-1.webp&#8221; alt=&#8221;Gordon Borrell&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;552ebb6c-cc0d-42c3-bfbf-212c678ce630&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Gordon Borrell&#8221; title_text=&#8221;Gordon Borrell&#8221; image_title=&#8221;Gordon Borrell&#8221;]Founder &amp; CEO, Borrell Associates[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Vishal Teckchandani&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Vishal-Teckchandani-1.webp&#8221; alt=&#8221;Vishal Teckchandani&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;552ebb6c-cc0d-42c3-bfbf-212c678ce630&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Vishal Teckchandani&#8221; title_text=&#8221;Vishal Teckchandani&#8221; image_title=&#8221;Vishal Teckchandani&#8221;]Content Editor, Vendasta[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ba76a396-b757-4901-83f1-b92068ec9a91&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3facb17a-daf0-4124-adf6-7073bc653a56&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;|40px||40px|true|true&#8221; custom_padding_phone=&#8221;||||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c34025e-4917-46ed-9ea2-38a0b12cd528&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Book_a_demo_to_learn_how_your_news_publisher_can_sell_digital_today\"><\/span>Book a demo to learn how your news publisher can sell digital today!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;\/request-demo\/&#8221; button_text=&#8221;Book now&#8221; button_alignment=&#8221;center&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to Content LibraryThe publisher\u2019s gambitWebinarGordon Borrell, Founder of Borrell Associates, joins us for a virtual fireside chat to discuss actions publishers, broadcasters, and radio stations need to take now in order to thrive over the next decade against a backdrop of digital disruption.Read the webinar summary \u2192Date : February 5 \u22c5 12:00 \u2013 1:00pm 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