{"id":6568,"date":"2022-10-06T17:59:07","date_gmt":"2022-10-06T17:59:07","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=6568"},"modified":"2026-03-15T04:02:39","modified_gmt":"2026-03-15T04:02:39","slug":"agency-guide-hiring-digital-talent","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/","title":{"rendered":"The agency\u2019s guide to hiring marketing talent"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Abstract geometric shapes and patterns in black and green.&#8221; image_title=&#8221;vendasta-logo-white&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#The_agencys_guide_to_hiring_marketing_talent\" >The agency\u2019s guide to hiring marketing talent<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Continue_reading_to\" >Continue reading to:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Introduction\" >Introduction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#When_hiring_marketing_talent_start_with_a_plan\" >When hiring marketing talent, start with a plan<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#When_hiring_marketing_talent_start_by_thoroughly_assessing\" >When hiring marketing talent, start by thoroughly assessing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Define_your_needs\" >Define your needs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Develop_metrics\" >Develop metrics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#5_Reasons_to_develop_hiring_metrics\" >5 Reasons to develop hiring metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Establish_a_budget\" >Establish a budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Implement_a_remote_flexible_or_hybrid_work_policy\" >Implement a remote, flexible or hybrid work policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Define_your_onboarding_plan\" >Define your onboarding plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Download_the_agency_new_hire_onboarding_checklist\" >Download the agency new hire onboarding checklist<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Create_the_online_marketer_job_description\" >Create the online marketer job description<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Download_the_agency_job_description_template\" >Download the agency job description template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Common_mistakes_in_online_marketer_job_descriptions\" >Common mistakes in online marketer job descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Choosing_the_right_salary_range\" >Choosing the right salary range<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Cheapest_is_not_necessarily_the_best\" >Cheapest is not necessarily the best<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Explore_the_case_study_Entrepreneur_earns_47M_in_revenue_with_Vendasta\" >Explore the case study: Entrepreneur earns $4.7M in revenue with Vendasta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Other_factors_that_attract_top_marketing_talent_and_creative_talent\" >Other factors that attract top marketing talent and creative talent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Getting_your_job_in_front_of_top_marketing_talent\" >Getting your job in front of top marketing talent<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Other_ways_to_find_talent\" >Other ways to find talent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Choosing_the_right_candidate_for_your_marketing_team\" >Choosing the right candidate for your marketing team<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Start_by_screening_out_the_nos\" >Start by screening out the no\u2019s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Set_up_a_short_call_with_the_remaining_candidates\" >Set up a short call with the remaining candidates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Conduct_in-depth_interviews_with_the_top_marketing_talent\" >Conduct in-depth interviews with the top marketing talent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Conduct_subsequent_interviews_involving_more_of_your_marketing_team\" >Conduct subsequent interviews involving more of your marketing team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Conduct_a_paid_mini_project\" >Conduct a paid mini project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Ideas_for_mini_projects_when_hiring_a_marketing_team\" >Ideas for mini projects when hiring a marketing team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Factors_to_consider_when_making_your_final_hiring_decision\" >Factors to consider when making your final hiring decision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Closing_the_offer\" >Closing the offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Download_the_job_offer_letter_template\" >Download the job offer letter template<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Refine_your_hiring_process\" >Refine your hiring process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Consider_an_alternative_to_hiring_a_marketing_team_Leveraging_a_white-label_provider_to_fulfill_your_digital_services\" >Consider an alternative to hiring a marketing team: Leveraging a white-label provider to fulfill your digital services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Grow_your_agency_with_the_right_marketing_talent\" >Grow your agency with the right marketing talent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/agency-guide-hiring-digital-talent\/#Frequently_asked_questions\" >Frequently asked questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_agencys_guide_to_hiring_marketing_talent\"><\/span>The agency\u2019s guide to hiring marketing talent<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; custom_margin=&#8221;0px||16px||false|false&#8221; global_module=&#8221;9032&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#2E7655&#8243;]<\/p>\n<p><a href=\"\/content-library\/guides\/\">Guides<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Mishires cost the US economy more than 1 trillion dollars per year. As an agency owner, you need to be mindful of your recruiting processes. Continue reading below for the steps to successfully hire and onboard the right candidates who are responsible for the success of your business.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1zfggkB_QslFZuf-NFLK5M6ohB-xApY7E\/view&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get the Guide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/The-agencys-guide-to-hiring-digital-talent-hero-img.webp&#8221; alt=&#8221;Cover of The Agency&#8217;s Guide to to Hiring Digital Talent Hero img&#8221; title_text=&#8221;The agencys guide to hiring digital talent hero img&#8221; align=&#8221;center&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;left&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Guide on hiring digital talent by Vendasta.&#8221; image_title=&#8221;The agencys guide to hiring digital talent hero img&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;img-vertically-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e781c4da-aad9-4095-b05a-37b92a64ef5a&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Continue_reading_to\"><\/span>Continue reading to:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Discover the steps you need to take to plan your next hire before you ever set eyes on a single application<\/li>\n<li>Access templates for crafting better job descriptions and offer letters<\/li>\n<li>Gain insight into the right questions to ask candidates during the hiring process<\/li>\n<li>Download our employee onboarding checklist to ensure a smooth transition for all agency new hires<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/CVV769_gzFI?si=1YX3bSZv5ebpjEv1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e781c4da-aad9-4095-b05a-37b92a64ef5a&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p>IntroductionWhen hiring marketing talent, start with a planCreate the online marketer job descriptionGetting your job in front of top marketing talentChoosing the right candidate for your marketing teamRefine your hiring processConsider an alternative to hiringGrow your agency with the right marketing talentFAQs<\/p>\n<p>&#8221; content_phone=&#8221;<br \/>\nIntroduction<br \/>\nWhen hiring marketing talent, start with a plan<br \/>\nCreate the online marketer job description<br \/>\nGetting your job in front of top marketing talent<br \/>\nChoosing the right candidate for your marketing team<br \/>\nRefine your hiring process<br \/>\nConsider an alternative to hiring<br \/>\nGrow your agency with the right marketing talent<br \/>\nFAQs<br \/>\n&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;left-side-menu&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; link_font=&#8221;||||||||&#8221; custom_css_free_form=&#8221;ul li{||  margin-bottom:0px !important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<ul>\n<li><a href=\"#Intro\">Introduction<\/a><\/li>\n<li><a href=\"#when\">When hiring marketing talent, start with a plan<\/a><\/li>\n<li><a href=\"#create\">Create the online marketer job description<\/a><\/li>\n<li><a href=\"#getting\">Getting your job in front of top marketing talent<\/a><\/li>\n<li><a href=\"#choosing\">Choosing the right candidate for your marketing team<\/a><\/li>\n<li><a href=\"#refine\">Refine your hiring process<\/a><\/li>\n<li><a href=\"#consider\">Consider an alternative to hiring<\/a><\/li>\n<li><a href=\"#grow\">Grow your agency with the right marketing talent<\/a><\/li>\n<li><a href=\"#faq\">FAQs<\/a><\/li>\n<\/ul>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.27.4&#8243; 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background_color__hover=&#8221;#cccccc&#8221; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;dbdb-google&#8221; url=&#8221;https:\/\/plus.google.com\/share?url=https%3A%2F%2Fwww.vendasta.com%2Fcontent-library%2Fguides%2Fagency-guide-hiring-digital-talent%2F&#038;t=The%20agency%E2%80%99s%20guide%20to%20hiring%20marketing%20talent&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-f4be40e3-f7d5-4390-b974-71d2952c48ed&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-f4be40e3-f7d5-4390-b974-71d2952c48ed%22:%91%22background_color%22%93,%22gcid-a0fdd860-a120-4606-b4ca-df7085233f14%22:%91%22background_color__hover%22%93}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;#cccccc&#8221; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]dbdb-google[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.vendasta.com%2Fcontent-library%2Fguides%2Fagency-guide-hiring-digital-talent%2F&#038;title=The%20agency%E2%80%99s%20guide%20to%20hiring%20marketing%20talent&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-f4be40e3-f7d5-4390-b974-71d2952c48ed&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-f4be40e3-f7d5-4390-b974-71d2952c48ed%22:%91%22background_color%22%93,%22gcid-a0fdd860-a120-4606-b4ca-df7085233f14%22:%91%22background_color__hover%22%93}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;#cccccc&#8221; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;dbdb-mail&#8221; url=&#8221;https:\/\/mail.google.com\/mail\/u\/0\/?view=cm&#038;fs=1&#038;su=The%20agency%E2%80%99s%20guide%20to%20hiring%20marketing%20talent&#038;body=https%3A%2F%2Fwww.vendasta.com%2Fcontent-library%2Fguides%2Fagency-guide-hiring-digital-talent%2F&#038;ui=2&#038;tf=1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-f4be40e3-f7d5-4390-b974-71d2952c48ed&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-f4be40e3-f7d5-4390-b974-71d2952c48ed%22:%91%22background_color%22%93,%22gcid-a0fdd860-a120-4606-b4ca-df7085233f14%22:%91%22background_color__hover%22%93}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;#cccccc&#8221; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]dbdb-mail[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> PREFACE<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To say the job market has undergone a shake-up in recent years will sound like an understatement to anyone involved in recruitment for digital marketing. Hiring a marketing team isn\u2019t an easy feat. In fact, hiring marketing talent is one of the top challenges faced by many agencies today.<\/p>\n<p>The effect of the pandemic has been dramatic on how workplaces conduct business. All the while, employee expectations around salaries, remote work, and schedule flexibility have also shifted. Couple this with a general climate of economic uncertainty propelling many to seek better employment, and you have the perfect conditions for what has been dubbed the Great Resignation. This dramatic churn in the labor market saw the percentage of US employees leaving their jobs in 2021 reach <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/03\/09\/majority-of-workers-who-quit-a-job-in-2021-cite-low-pay-no-opportunities-for-advancement-feeling-disrespected\/#:~:text=A%20new%20Pew%20Research%20Center,quit%20their%20jobs%20last%20year.\" target=\"_blank\" rel=\"noopener\">20-year highs<\/a>.<\/p>\n<p>Maybe you\u2019ve experienced the effects of the Great Resignation at your agency. Perhaps you simply need to hire more digital marketing experts or hire creative talent to help you deliver your digital services to a growing list of clients. Either way, having the right hiring strategy in place can save you time and money while ensuring the new digital marketing experts you hire are the best possible fit for your needs. As you likely know well, hiring the best digital marketers is a constant dilemma in the agency world.<\/p>\n<p><a href=\"https:\/\/www.businessnewsdaily.com\/9066-cost-of-bad-hire.html\" target=\"_blank\" rel=\"noopener\">According to recent research<\/a>, the estimated cost of a bad hire is $17,000. By getting your hiring right from the start, you can limit the likelihood of investing in someone who isn\u2019t a good fit and avoid paying the cost of a mishire.<\/p>\n<p>That\u2019s why we created this guide: to help digital agency owners navigate the hiring process smoothly and effectively, so they can find, onboard, and retain the digital marketing experts and creative talent necessary for scalable growth. By the end of your readings, you\u2019ll have a blueprint to define your staffing needs and effectively identify, recruit, and hire marketing talent that is best suited to meet your requirements.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Grow without increasing overhead&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8e99e01d-1578-4d2e-bcf1-9f4a6eb76788&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; body_link_font=&#8221;|700|||||||&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;30px|30px|50px|30px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|50px|30px|false|true&#8221; custom_padding_phone=&#8221;|25px||25px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;.green-button{||  border-radius: 5px !important;||    color: #fff;||    background-color: #3F9B63 !important;||    padding-top: 15px !important;||    padding-right: 50px !important;||    padding-bottom: 15px !important;||    padding-left: 50px !important;||    font-size: 18px !important;||    font-weight: 600 !important;||    text-transform: none !important;||}||.green-button:hover{||  background-color: #2E7655 !important;||    color: #fff;||}&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<p>Want to scale your agency without worrying about the costs of hiring? Discover how with Vendasta\u2019s white-label Marketing Services.<\/p>\n<div class=\"thirty-margin-top\" style=\"margin-top: 30px;\"><a class=\"green-button\" href=\" \/request-demo\/\">Get a demo<\/a><\/div>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION ONE<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;when&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_hiring_marketing_talent_start_with_a_plan\"><\/span>When hiring marketing talent, start with a plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The old adage \u201cmeasure twice, cut once\u201d applies as well to hiring a marketing team as it does to carpentry. Putting a bit of extra time and effort into the planning stage means you\u2019ll only have to hire creative talent for a job once. This is in contrast to wasting resources on hiring the wrong person and having to go through the process all over again.<\/p>\n<p>By taking the time to thoroughly assess the current labor market and economic climate, your needs, your budget, the job to be done, and other variables, you can set yourself up for success on the first try. In other words, the person you hire for the job will be the best fit for the duties at hand, because you\u2019ve taken the time to understand exactly what that need is.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;40px|40px|0px|50px|false|false&#8221; border_radii=&#8221;off|10px|10px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"When_hiring_marketing_talent_start_by_thoroughly_assessing\"><\/span>When hiring marketing talent, start by thoroughly assessing:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_text_color=&#8221;#FFFFFF&#8221; ul_font_size=&#8221;16px&#8221; background_color=&#8221;#072337&#8243; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;10px|40px|20px|50px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>The current labor market<\/li>\n<li>The economic climate<\/li>\n<li>Your staffing situation and hiring needs<\/li>\n<li>Your budget<\/li>\n<li>The job to be done<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you can\u2019t clearly articulate your needs, you run the risk of hiring and onboarding someone who doesn\u2019t quite have the right skill set or isn\u2019t a good fit. Alternatively, you might find yourself in a situation where a highly competent person doesn\u2019t stick around because they didn\u2019t get a fair impression of what the job entails during the hiring process.<\/p>\n<p>A plan helps prevent many of these costly hiring mishaps.<\/p>\n<p>Here\u2019s exactly how to create yours.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Define_your_needs\"><\/span>Define your needs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You don\u2019t need us to tell you that the agency environment can be very fast-paced. As your client list grows and your team gets busier, the pressing need for more digital marketing experts is felt by everyone. If your business is going to grow, you need more marketing talent in order to keep up with client projects and deadlines. You also need to be able to walk away from fulfillment yourself to make the time to pursue new clients.<\/p>\n<p>It\u2019s exactly in that busy, fast-paced environment that costly, disappointing hiring mistakes are made. In a hurry to fill the obvious need for more capacity, agencies often rush to hire creative talent or digital marketing specialists without understanding where exactly they need the most support.<\/p>\n<p>Here are some questions to ask yourself and your marketing team in order to arrive at a useful description of your agency\u2019s requirements:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol>\n<li><strong>What are the tasks that existing marketing team members are struggling to complete or completing inadequately?<\/strong> It\u2019s worth getting input from people engaged in different parts of your agency in order to get a full picture.<\/li>\n<p><\/p>\n<li><strong>Are any existing employees being underutilized because they\u2019re stretching themselves too thin or working on the wrong tasks?<\/strong> In this case, it might make sense to promote them internally and have them help define the job of their replacement.<\/li>\n<p><\/p>\n<li><strong>Of the requirements you\u2019ve identified so far, which are the most high-priority?<\/strong> You want to be able to articulate for prospective hires exactly which areas require the most focus.<\/li>\n<p><\/p>\n<li><strong>Do you need a short-term project-based contractor or a long-term addition to your marketing team?<\/strong> Sometimes, hiring a permanent staff member when you really needed shorter-term support can prove to be costly.<\/li>\n<p><\/p>\n<li><strong>What are your agency\u2019s values and culture?<\/strong> It\u2019s important to be realistic rather than idealistic here. The goal is to find someone who will fit into the existing culture.<\/li>\n<p>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The goal of this planning step is to honestly assess the gaps in your current marketing team, so that you can know exactly what you\u2019re looking for and accurately communicate to prospects what the job will entail. Understanding your needs will help you write better online marketer job descriptions, identify well-suited marketing talent, and outline expectations more effectively than you would if you jumped right into creating a job posting.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Develop_metrics\"><\/span>Develop metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Once you\u2019ve identified your agency\u2019s needs, it\u2019s time to translate them into quantifiable metrics.<\/p>\n<p>The more your expectations can be put in measurable terms when hiring a marketing team, the better you will be able to ensure that you and your prospective hire are on the same page about what they will accomplish in their role.<\/p>\n<p>Another reason to develop metrics during the planning stage is so that you and your existing marketing team have a chance to double-check your expectations and make sure they\u2019re realistic. If everyone who will be interacting with the new digital marketing expert on staff has a long list of poorly defined expectations, it may prove to be too much for one person to do effectively.<\/p>\n<p>What\u2019s more, a great hire may feel unappreciated and pulled in too many directions. Putting your marketing team\u2019s expectations in measurable terms makes it easier to spot whether the expected workload is feasible, as well as make adjustments to the expectations if it isn\u2019t.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;40px|40px|0px|50px|false|false&#8221; border_radii=&#8221;off|10px|10px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Reasons_to_develop_hiring_metrics\"><\/span>5 Reasons to develop hiring metrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_text_color=&#8221;#FFFFFF&#8221; ul_font_size=&#8221;16px&#8221; background_color=&#8221;#072337&#8243; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;10px|40px|20px|50px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>When hiring a marketer, get on the same page with candidates about what they should accomplish in the role<\/li>\n<li>Ensure your expectations are realistic<\/li>\n<li>Make it easier to spot when the expected workload for a new hire isn\u2019t feasible<\/li>\n<li>Make it possible to identify when adjustments to expectations are needed<\/li>\n<li>Hiring metrics can be translated into a performance plan post-hire<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Finally, measurable expectations can be translated into a performance plan with key performance indicators (KPIs). Having clear goals and performance targets to work toward is motivating for most people. Not only will you be glad to have this to refer to once your new digital marketing specialist begins, but the best digital marketers will know to ask for this kind of information during the interview. If they ask you what your idea of success looks like a few months or a year after onboarding, you want to be prepared with a clear idea of what KPIs will be.<\/p>\n<p>What do measurable metrics look like? This will vary greatly depending on what kind of role you\u2019re hiring for. For example, if your digital agency focuses on SEO for small-business clients and you\u2019re hiring an SEO specialist, some measurable KPIs might include:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Monthly organic traffic targets for key clients<\/li>\n<li>Number of SEO audits completed for prospective clients<\/li>\n<li>Creating quarterly reports briefing the team on updates and changes impacting SEO, such as algorithm and ranking factor changes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Establish_a_budget\"><\/span>Establish a budget<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You should have a budget in mind for the salary range you can offer. The best digital marketers can typically command top dollar, so your salary range may put some constraints on who you can hire. If you have a more limited budget, you may want to try working with a contractor for a fixed amount of time rather than hiring marketing talent permanently, for example.<\/p>\n<p>Even before salary considerations, there are costs associated with hiring. The <a href=\"https:\/\/www.businessnewsdaily.com\/16562-cost-of-hiring-an-employee.html\" target=\"_blank\" rel=\"noopener\">average cost of hiring<\/a> an employee is about $4000. Having a budget in place for the hiring process, and for expenses apart from their salary, will ensure you\u2019re not taken by surprise when these costs are incurred. Some of the expenses to consider when hiring a digital marketer include training resources and career development.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/The-average-cost-of-hiring-an-employee-1-1024&#215;1024-1.webp&#8221; alt=&#8221;The-average-cost-of-hiring-an-employee&#8221; title_text=&#8221;The-average-cost-of-hiring-an-employee-1-1024&#215;1024&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Cost of hiring an employee: $4,000.&#8221; image_title=&#8221;The-average-cost-of-hiring-an-employee-1-1024&#215;1024&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There are many job posting sites out there that offer a free tier or trial period such as <a href=\"https:\/\/www.glassdoor.co.in\/index.htm?countryRedirect=true\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>, <a href=\"https:\/\/in.indeed.com\/?r=us\" target=\"_blank\" rel=\"noopener\">Indeed<\/a>, and <a href=\"https:\/\/www.ziprecruiter.in\/\" target=\"_blank\" rel=\"noopener\">ZipRecruiter<\/a>. However, you\u2019ll get access to improved features and visibility with the paid tiers. Once you know how many sites you want to list on, go through the various tiers to figure out roughly how much it will cost to list with each of them.<\/p>\n<p>You may wish to work with a firm that specializes in recruitment for digital marketing in addition to (or instead of) traditional job posting websites. This is typically more costly, but they can sift through lower-quality candidates and present you only the best digital marketers who are highly likely to meet your requirements. They might also be able to fill your position faster. If you plan to go this route, consult with a recruitment firm to determine their pricing and build it into your hiring budget.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implement_a_remote_flexible_or_hybrid_work_policy\"><\/span>Implement a remote, flexible or hybrid work policy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It\u2019s important to remember the world of work has changed and, in a competitive labor market, giving prospective employees the flexibility to choose where they work from can help your agency stand out. Additionally, such a policy can help you attract the best digital marketers with skill sets that may not otherwise be available in your local area. In fact, it\u2019s one of the <a href=\"\/blog\/hiring-digital-marketing-talent\/\">top tips for hiring marketing talent<\/a>.<\/p>\n<p>Jack Pires, Founder and CEO of New Jersey-based SocialJack Media, says a fully remote policy has helped him attract and retain digital marketing experts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;img-vertically-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7e450c1e-a883-4968-bd45-7f37129654d0&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;|30px||30px|false|true&#8221; custom_padding_tablet=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_phone=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.25)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/Jack-Pires.webp&#8221; alt=&#8221;Jack-Pires&#8221; title_text=&#8221;Jack-Pires&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Jack-Pires.webp&#8221; src_phone=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Jack-Pires.webp&#8221; src_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;20px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|100%|100%|100%|100%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Smiling man in a black polo shirt.&#8221; image_title=&#8221;Jack-Pires&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/wp-content\/uploads\/2018\/08\/Path-163823-2.png&#8221; alt=&#8221;Quote&#8221; title_text=&#8221;Quote&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;-45px&#8221; width=&#8221;100%&#8221; max_width=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;172e70eb-9606-407d-aa93-f3a73b8c42d2&#8243; text_font=&#8221;||on||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We\u2019ve adapted to the market and for us we\u2019re a 100% remote and we\u2019re seeing it as beneficial for our business.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;172e70eb-9606-407d-aa93-f3a73b8c42d2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Jack Pires<\/strong><\/p>\n<p>FOUNDER AND CEO, SOCIALJACK MEDIA<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;][\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A clear remote, flexible, or hybrid work policy should specify when and how employees can work from locations other than the office or on a flexible schedule. It should include other important considerations such as the tools and technology employees receive and how they\u2019re required to keep information safe.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define_your_onboarding_plan\"><\/span>Define your onboarding plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Creating an onboarding plan may seem like something best left until after you\u2019ve selected a candidate. However, there are benefits to both your agency and the new marketing hire to having an onboarding plan in advance of the interview stage.<\/p>\n<p>Firstly, starting out at any new organization can feel like getting thrown into the deep end. Things that are second nature to existing marketing team members won\u2019t immediately be understood by the new hire. Plan in advance exactly who in your agency will be responsible for each step of onboarding. This will ensure your new digital marketing specialist will have the best chance of getting a good handle on how things are done early on.<\/p>\n<p>If you wait until after hiring a marketer to create this plan, you\u2019re more likely to have to rush the process. You may have a harder time getting availability from other members of your team who could be instrumental in showing your new hire the ropes.<\/p>\n<p>Separately, at the interviewing stage, sharing a bit about what the onboarding process will look like demonstrates that you\u2019re a well-organized agency that is committed to the success of its marketing team.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Download_the_agency_new_hire_onboarding_checklist\"><\/span>Download the agency new hire onboarding checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/Onboarding-Checkist.webp&#8221; alt=&#8221;Download the Onboarding Checklist cover image&#8221; title_text=&#8221;Onboarding-Checklist&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;380px&#8221; min_height=&#8221;161px&#8221; custom_padding=&#8221;0px|10px|0px|10px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Download t&#8221; image_title=&#8221;Onboarding-Checklist&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<a target=\"_blank\" href=\"https:\/\/drive.google.com\/file\/d\/1HtLgYzD_E2hsX-LiiRMD5ypyNUwPpeom\/view\">Get my copy \u2192<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION TWO<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;create&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_the_online_marketer_job_description\"><\/span>Create the online marketer job description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Now that you have a solid understanding of your agency\u2019s needs, your budget, the metrics you will use to measure success in the job, and your plan for onboarding your new digital marketing specialist, you\u2019re ready to write an excellent online marketer job description that attracts quality creative talent.<\/p>\n<p>One research study that included 1400 employers found that <a href=\"https:\/\/www.hrdive.com\/news\/survey-applicant-quality-continues-to-plague-employers\/423310\/\" target=\"_blank\" rel=\"noopener\">72% of hiring managers<\/a> think they\u2019re writing clear job descriptions, while only 36% of candidates agree.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/72percent-job-descriptions-quote-1.webp&#8221; alt=&#8221;72% of hiring managers think they&#8217;re writing clear job descriptions, while only 36% of candidates agree &#8211; Quote image&#8221; title_text=&#8221;72percent-job-descriptions-quote-1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;72% of hiring managers think they&#8217;re writing clear job descriptions, while only 36% of candidates agree &#8211; Quote image&#8221; image_title=&#8221;72percent-job-descriptions-quote-1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>That\u2019s a significant gap, and it points to the risk of rushing through the planning and job description process: Your ideal candidate may be among the 64% who are put off by an insufficiently clear description.<\/p>\n<p>So, how can you make sure your online marketer job description is among the ones that resonate with candidates? Here are our five top tips:<\/p>\n<ol>\n<li><strong>Open with a brief description of what your agency does<\/strong>. This should only be a line or two, but it provides context and helps candidates envision what the daily activities of your agency might be.<\/li>\n<li><strong>Keep it honest, but remember you\u2019re trying to entice the best digital marketers<\/strong>. This means instead of listing everything you want them to do for you, think about why they should choose you over your competitors. We\u2019re not talking about things like yoga classes and free lunches, although it helps to mention those extra perks too. Talk about what kinds of skills they will develop and what interesting, engaging projects they\u2019ll get to own by working at your marketing agency.<\/li>\n<li><strong>Use your brand voice<\/strong>. The brand voice that you use in places like your marketing copy and your website should be used in your online marketer job description. This will help you convey your agency\u2019s culture and values implicitly from the start.<\/li>\n<li><strong>Identify the most important skills for the job<\/strong>. Remember that there are fantastic candidates out there who may not have every skill you\u2019d ideally like to see for the job. Try to identify the top 3 or 4 skills that are non-negotiable, since the right candidate will likely be able to pick up less important skills on the job.<\/li>\n<li><strong>Avoid empty jargon<\/strong>. Some words like \u201cinnovative\u201d and \u201cdisruptive\u201d don\u2019t mean much and will make your job description sound generic and uninspired. If you catch yourself using filler jargon words, remove them or replace them with a more thoughtful word that is true to your brand.<\/li>\n<\/ol>\n<p>Candidates should read your online marketer job description and have some sense of what their primary responsibilities would be, what kind of work they\u2019ll be measured on, and what is enticing about your agency over others.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Download_the_agency_job_description_template\"><\/span>Download the agency job description template<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/Job-description-checklist.webp&#8221; alt=&#8221;Job description checklist cover&#8221; title_text=&#8221;Job description checklist&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;380px&#8221; min_height=&#8221;161px&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Job description checklist cover&#8221; image_title=&#8221;Job description checklist&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<a target=\"_blank\" href=\"https:\/\/drive.google.com\/file\/d\/1c_Tg9M3YA5jZ8b63FXRYfzB4C7Q_t9ot\/view\">Get my copy \u2192<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Common_mistakes_in_online_marketer_job_descriptions\"><\/span>Common mistakes in online marketer job descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/Candidates-typically-know-if-theyre-going-to-apply-1-1024&#215;1024-1.webp&#8221; alt=&#8221;Candidates typically know if they&#8217;re going to apply for a job or not within 14 seconds of reading a job descriptions &#8211; Cover image&#8221; title_text=&#8221;Candidates-typically-know-if-theyre-going-to-apply-1-1024&#215;1024&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Candidates typically know if they&#8217;re going to apply for a job or not within 14 seconds of reading a job descriptions &#8211; Cover image&#8221; image_title=&#8221;Candidates-typically-know-if-theyre-going-to-apply-1-1024&#215;1024&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Here\u2019s an unsettling statistic: Candidates typically know if they\u2019re going to apply for a job or not <a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-acquisition\/stats-that-will-change-the-way-you-write-job-posts\" target=\"_blank\" rel=\"noopener\">within 14 seconds<\/a> of reading a job description. Avoiding these common job description mistakes can help you avoid landing in the \u201cno\u201d pile with top marketing talent. Make the most of those 14 seconds by steering clear of these frequent mishaps:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Making the description too long<\/strong>. Job posts in the under-300 word range perform significantly better than longer posts. Say what you need to say briefly, clearly and concisely for a boost in response rate of about 8.4%.<\/li>\n<\/ul>\n<ul>\n<li><strong>Using language that isn\u2019t in line with your culture or goals<\/strong>. We\u2019ve talked about avoiding jargon, but it can also be detrimental to use language that doesn\u2019t reflect your culture. An agency that likes to keep things very formal shouldn\u2019t use laid-back language, since they\u2019ll provide a misleading impression of their workplace atmosphere. Candidates looking for a casual environment will drop off anyway, so it\u2019s a waste of everyone\u2019s time to mislead them.<\/li>\n<\/ul>\n<ul>\n<li><strong>Writing a laundry list of tasks<\/strong>. While you want to provide a sense of what the candidate would be working on from day to day, a long uninspiring to-do list is unlikely to appeal to the best digital marketers. It may even scare them off. Instead, focus on the bigger picture, such as longer-term projects they will be working on or skills they will develop.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choosing_the_right_salary_range\"><\/span>Choosing the right salary range<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When hiring a marketing team, whether or not you choose to include the salary range in your job description is up to you. There are benefits to including it, but it all depends on your agency\u2019s policy.<\/p>\n<p>If you\u2019re comfortable having your agency\u2019s salaries out there, including a range in your online marketer job descriptions can help eliminate underqualified candidates who may not be comfortable applying for jobs above a given range. Candidates with salary expectations above your budget will also be unlikely to enter the competition. This can save you the time of going through tons of applications for candidates who ultimately wouldn\u2019t have been a good fit.<\/p>\n<p>Even if you don\u2019t include a salary range in your public postings, you should have a realistic range in mind so that you can productively discuss it with candidates. The appropriate range will depend primarily on the economy and going salaries for the role, experience required, workplace location, perks like paid time off, and the size of your agency.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cheapest_is_not_necessarily_the_best\"><\/span>Cheapest is not necessarily the best<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As the saying goes: buy cheap, buy twice.<\/p>\n<p>If your salary range is too low or you intentionally seek an inexperienced or junior digital marketer for a role that requires experience, you\u2019re likely to get lower-quality results. You\u2019ll also pay for it in other ways, such as by investing a significant amount of time in training them or needing to replace them if they aren\u2019t delivering.<\/p>\n<p>Chris Montgomery, CEO of California-based Social Ordeals, points out that local businesses are often jaded by the number of digital products and salespeople approaching them. That\u2019s why he pays up for sales talent to get the job done.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;img-vertically-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7e450c1e-a883-4968-bd45-7f37129654d0&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;|30px||30px|false|true&#8221; custom_padding_tablet=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_phone=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.25)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/Chris-Montgomery-1.webp&#8221; alt=&#8221;Christ Montgomery headshot image&#8221; title_text=&#8221;Chris-Montgomery-1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;65%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;20px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|100%|100%|100%|100%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Christ Montgomery headshot image&#8221; image_title=&#8221;Chris-Montgomery-1&#8243;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/wp-content\/uploads\/2018\/08\/Path-163823-2.png&#8221; alt=&#8221;Quote&#8221; title_text=&#8221;Quote&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;-45px&#8221; width=&#8221;100%&#8221; max_width=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;172e70eb-9606-407d-aa93-f3a73b8c42d2&#8243; text_font=&#8221;||on||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I only hire seasoned sales representatives now, and I spend the extra money for it. I want the person that\u2019s going to bring me results. I don\u2019t have to train them how to sell, I just give them a good product that they can stand behind.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;172e70eb-9606-407d-aa93-f3a73b8c42d2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Chris Montgomery<\/strong><\/p>\n<p>CEO, Social Ordeals<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;][\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Explore_the_case_study_Entrepreneur_earns_47M_in_revenue_with_Vendasta\"><\/span>Explore the case study: Entrepreneur earns $4.7M in revenue with Vendasta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"\/case-studies\/entrepreneur-earns-millions-revenue\/\">Access the full case study \u2192<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_factors_that_attract_top_marketing_talent_and_creative_talent\"><\/span>Other factors that attract top marketing talent and creative talent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Salary is certainly an important factor in attracting top marketing talent. In a labor climate that currently favors employees, many of the best digital marketers are in a position to be very selective about where they work. However, salary isn\u2019t the only selling point you can offer when hiring a marketing team.<\/p>\n<p>Consider <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/03\/09\/majority-of-workers-who-quit-a-job-in-2021-cite-low-pay-no-opportunities-for-advancement-feeling-disrespected\/#:~:text=A%20new%20Pew%20Research%20Center,quit%20their%20jobs%20last%20year.\" target=\"_blank\" rel=\"noopener\">Pew Research\u2019s findings<\/a> about why workers resigned en masse in 2021: 37% cite low pay as a major reason, and only slightly fewer\u201435%\u2014cite feeling disrespected as a major reason. Another top reason cited by 33% of respondents was the lack of opportunity for advancement. Clearly, the appeal of a job goes beyond the salary.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/ft_2022.03.09_greatresignation_01-_1_-e1679982362163.webp&#8221; alt=&#8221;greatresignation&#8221; title_text=&#8221;ft_2022.03.09_greatresignation_01-_1_-e1679982362163&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;500px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;greatresignation&#8221; image_title=&#8221;ft_2022.03.09_greatresignation_01-_1_-e1679982362163&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We spend much of our waking lives working, and even a fantastic salary can\u2019t make up for bad working conditions and poor work-life balance. The non-monetary factors that attract marketing talent aren\u2019t things that can just be talked about in an online marketer job description; they tend to be cultivated over time.<\/p>\n<p>One example is the reputation your agency has in your industry. It takes some time to build a reputation as a fantastic workplace, but by caring for the needs of your employees, you can develop a positive reputation that precedes you and attracts top marketing talent.<\/p>\n<p>Most people also want to get a sense of purpose from the work that they do. They want to feel they\u2019re an important and appreciated part of the markeitng team and that they have a role to play in the agency\u2019s success. The more you foster these values with your existing staff, the likelier it will be that top creative talent will want to work for you.<\/p>\n<p>Other benefits to promote to your ideal candidates include:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Respect for their time off<\/li>\n<li>Opportunities for professional development and advancement<\/li>\n<li>Medical and health benefits<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>These are also likely to be considered by candidates making a decision about working for you.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION THREE<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;getting&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Getting_your_job_in_front_of_top_marketing_talent\"><\/span>Getting your job in front of top marketing talent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With your perfectly crafted online marketer job description ready to go, it\u2019s time to start getting it out there. There are many job listing websites out there, and you can list on as few or as many as you want. You might find after going through the process several times that you get a sense of which listing site tends to have the best marketing candidates for your niche. With some experience, you may end up posting on just one or two sites that proved to be fruitful in the past.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/search-sites-callout-2-scaled-1.webp&#8221; alt=&#8221;search-sites-callout&#8221; title_text=&#8221;search-sites-callout-2-scaled&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;search-sites-callout&#8221; image_title=&#8221;search-sites-callout-2-scaled&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_ways_to_find_talent\"><\/span>Other ways to find talent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Job boards can be an effective way to find and hire marketing and creative talent, but they\u2019re not the only way to get the word out about your job opening. Here are some more venues to consider:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Your website careers page<\/strong>. If you don\u2019t have one yet, it\u2019s well worth creating. You never know who might be casually browsing your site and see your opening, who would otherwise have missed it. Those who discover your job posting this way will already likely be familiar with and have some interest in your agency.<\/li>\n<li><strong>Referrals in your network<\/strong>. Consider sending your posting to trusted colleagues in your industry. They may know of interested candidates, and this provides an extra vetting step since they\u2019re coming from a trusted source. You can also incentivize your existing marketing team to make referrals by offering a bonus if their referred candidate is successful.<\/li>\n<li><strong>Social media groups<\/strong>. If you\u2019re a member of groups in your niche that allow job postings, don\u2019t miss out on the free opportunity. LinkedIn is always a popular social channel for job ads.<\/li>\n<li><strong>Direct contacts<\/strong>. The equivalent of cold-calling for recruitment for digital marketing, directly contacting people you think might be great for the job never hurts. Firstly, it\u2019s always flattering to be sought out. This already sets up your agency to make a positive first impression on your prospective candidate. Secondly, you never know who might be looking for a job. If the opportunity is compelling enough, someone who wasn\u2019t actively looking for a new job may still want to apply. You might want to directly contact digital marketing experts and specialists with the right skills that you find on LinkedIn, for example. You may also reach out to your current or previous contractors to ask if they\u2019d be interested in a full-time role. Alternatively, you could even consider reaching out to the best digital marketers at other agencies.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION FOUR<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;choosing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_the_right_candidate_for_your_marketing_team\"><\/span>Choosing the right candidate for your marketing team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Hopefully once your online marketer job descriptions go live, you\u2019ll see plenty of applications coming in. You\u2019ll need a process to effectively whittle down this big pile down to the most qualified, best-fit candidate.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Start_by_screening_out_the_nos\"><\/span>Start by screening out the no\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Resumes are imperfect: They can only tell you so much, and candidates that look great on paper might fall flat in person. Some that don\u2019t particularly shine on their CVs might feel like the perfect addition when you meet them in person.<\/p>\n<p>However, when you have a long list of candidates to sift through, you don\u2019t have time to do an in-depth review of each candidate. Trust your gut and quickly file applications into three piles: yes, no, and maybe. Look for candidates that meet some of your most important requirements, but don\u2019t look for perfection.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_up_a_short_call_with_the_remaining_candidates\"><\/span>Set up a short call with the remaining candidates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Chances are, there will be enough candidates that you feel confident about in your yes pile that you may not even need to consider the maybes. If you only ended up with a few in your yes pile, you can go through the maybes again and add some of those to the list of candidates you set up a call with.<\/p>\n<p>Whether you opt for Zoom or an old-school phone call, the point of this step is to get a better sense of how each candidate presents themselves and how competently they answer some opening questions.<\/p>\n<p>You might ask some of the following questions:<\/p>\n<ul>\n<li>Can you tell me a bit more about your experience?<\/li>\n<li>What attracted you to this job posting?<\/li>\n<li>What makes a job motivating and enjoyable for you?<\/li>\n<li>What are some of your career development goals or areas you\u2019d like to improve in?<\/li>\n<\/ul>\n<p>From these phone calls, you should be able to narrow your list down to the candidates you want to interview in person.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conduct_in-depth_interviews_with_the_top_marketing_talent\"><\/span>Conduct in-depth interviews with the top marketing talent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In-depth interviews might be conducted in person or via videoconferencing. These days, most marketing roles, like project management, copywriting, strategy, web design, and development, can be fully remote, so you might not necessarily be meeting anyone in person.<\/p>\n<p>When hiring a marketing team, you\u2019ll probably want to limit the number of candidates at this stage to somewhere around 5 or 10. Advance much more than this and you might find that it takes way too long to schedule, conduct, and review the interviews.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/After-the-initial-phone-interviews-1-1024&#215;1024-1.webp&#8221; alt=&#8221;After the initial phone interviews, limit the number of candidates you interview to around 5 or 10 &#8211; cover image&#8221; title_text=&#8221;After-the-initial-phone-interviews-1-1024&#215;1024&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;After the initial phone interviews, limit the number of candidates you interview to around 5 or 10 &#8211; cover image&#8221; image_title=&#8221;After-the-initial-phone-interviews-1-1024&#215;1024&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For these initial in-depth interviews, consider asking each candidate the same list of questions. This keeps things fair and ensures you cover the most important questions on your list with each candidate. When hiring a marketing team member, keep a metrics scorecard with you at each interview and fill it out for each candidate in real-time or directly after the interview.<\/p>\n<p>You should also discuss salary expectations to make sure you\u2019re both in the same range.<\/p>\n<p>Once you meet the candidates at this stage and go over some questions, you should have a pretty good idea of which few digital marketing experts you\u2019re most excited about it. The next interview stage is where you can leave the script behind and have a more wide-ranging conversation to really determine if they\u2019ll be a strong addition to your marketing team.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conduct_subsequent_interviews_involving_more_of_your_marketing_team\"><\/span>Conduct subsequent interviews involving more of your marketing team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Since this is a more limited pool, aim to spend at least an hour with each candidate. This gives them enough time to overcome initial nerves and gives you both a chance to get into a more natural, conversational rhythm.<\/p>\n<p>This is when you\u2019ll be able to go into more detail about what the position entails, what the day-to-day at your agency is like, and what kinds of things you\u2019d like them to work on first if they are successful.<\/p>\n<p>By meeting more of your existing marketing team, the candidate also gets the opportunity to get an authentic feel for the company culture and to get answers to their questions from multiple sources.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conduct_a_paid_mini_project\"><\/span>Conduct a paid mini project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Depending on the kind of marketing or creative talent you\u2019re hiring, you may want to assign them a small paid project to see how they work and how they interpret a brief. Remember that at this stage of hiring a marketing team member, there is still plenty that they won\u2019t know about how you do things at your agency. For this reason, look for general skill and competency rather than perfection.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;40px|40px|0px|50px|false|false&#8221; border_radii=&#8221;off|10px|10px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ideas_for_mini_projects_when_hiring_a_marketing_team\"><\/span>Ideas for mini projects when hiring a marketing team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_text_color=&#8221;#FFFFFF&#8221; ul_font_size=&#8221;16px&#8221; background_color=&#8221;#072337&#8243; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;10px|40px|20px|50px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Writing or editing a blog post (for writers, editors, content strategists, content marketing specialists)<\/li>\n<li>Analyzing the SEO elements on your website\u2019s homepage (for SEO managers, SEO specialists, content marketing specialists, content strategists)<\/li>\n<li>Designing a digital ad or logo (for web designers)<\/li>\n<li>Providing a short list of suggested promotion ideas for a client\u2019s upcoming event (for demand generation managers, communications roles, public relations roles)<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Factors_to_consider_when_making_your_final_hiring_decision\"><\/span>Factors to consider when making your final hiring decision<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Throughout the interview process we\u2019ve outlined, you\u2019ll discover which candidates seem to have the right skill set, attitude, experience, and general cultural fit for your agency.<\/p>\n<p>Apart from their answers to your specific questions, keep an eye out for additional cues about whether they\u2019ll be a good addition to your marketing team:<\/p>\n<ul>\n<li><strong>Are they timely in their communications and do they arrive at interviews on time?<\/strong> At this stage, you\u2019re both trying to impress each other. They should be able to show that they respect your agency by being timely.<\/li>\n<li><strong>Do they ask good questions?<\/strong> The best digital marketers out there will be engaged in the process and ask plenty of questions. They will likely have options in terms of where to work, and they will know what they want out of a workplace. If they\u2019re engaged in the interview questions and asking plenty of good questions about what it\u2019s like to work for you, take that as a positive sign. <\/li>\n<li><strong>Do they blame current or former colleagues and employers?<\/strong> They may have had some bad experiences in the past, but a true professional takes responsibility for their situation and either tries to make it better or moves on. If they have nothing but disparaging things to say about previous workplaces, they may soon be blaming challenges and failures on their colleagues at your agency. <\/li>\n<li><strong>Do they have learning ambitions?<\/strong> Look to hire a marketer who is open to learning and improving, rather than someone who is sure they already know all there is to know in their field. <br \/>While you don\u2019t want to rush the decision-making process, be mindful of the fact that the best digital marketers may be getting offers from other employers, so if you\u2019re really enthusiastic about someone, you may have to move quickly with an offer.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Closing_the_offer\"><\/span>Closing the offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If all has gone well up to this point, you\u2019ll have settled on an amazing candidate you\u2019re enthusiastic about. The next step is to inform them that you\u2019d like to offer them the position. Especially for agencies that are smaller and don\u2019t have a big sprawling HR department, a personal informal call can be a nice touch. Then, follow the call with a formal letter.<\/p>\n<p>Your offer should lay out a start date, a brief description of the job and its responsibilities summarizing what you\u2019ve already discussed with them, the terms of their employment, their compensation, and any other benefits.<\/p>\n<p>If they accept, you\u2019ll be ready to dive into the onboarding plan that you already set out before posting the job.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Download_the_job_offer_letter_template\"><\/span>Download the job offer letter template<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2022\/10\/Job-offer-template.webp&#8221; alt=&#8221;Job offer template cover image&#8221; title_text=&#8221;Job offer template&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;380px&#8221; min_height=&#8221;161px&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Job offer letter template on a blue background.&#8221; image_title=&#8221;Job offer template&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<a target=\"_blank\" href=\"https:\/\/drive.google.com\/file\/d\/1QTAJGzV1t7RtoKvXLj-tEve1CY6jH8mi\/view\">Get my copy \u2192<\/a>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION FIVE<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;refine&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Refine_your_hiring_process\"><\/span>Refine your hiring process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By the time you\u2019ve onboarded your new hire, there\u2019s no doubt that you\u2019ll have learned a lot about the hiring process. While training and keeping up with all your other tasks, it can be tempting to leave the hiring process behind you until the next time you need to hire creative talent. However, now is the perfect time to go over how it all went.<\/p>\n<p>The process of hiring marketing talent is fresh in your mind, so take some time to go over what went in your recruitment for digital marketing talent, what didn\u2019t, and what you think you can do better the next time you\u2019re hiring a marketer. Make sure you document this somewhere where it\u2019s accessible by your whole marketing team so that people can avoid making the same mistakes next time they\u2019re involved in the hiring process.<\/p>\n<p>And like any other skill, you will improve as an interviewer the more experience you have. You\u2019ll know what kinds of responses to look for and what constitutes a red flag. Taking the time to document these observations will make your hiring process go as smoothly as possible next time\u2014because as you scale your agency, there will always be a \u201cnext time,\u201d and it might come up quickly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION SIX<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;consider&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consider_an_alternative_to_hiring_a_marketing_team_Leveraging_a_white-label_provider_to_fulfill_your_digital_services\"><\/span>Consider an alternative to hiring a marketing team: Leveraging a white-label provider to fulfill your digital services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You need top marketing talent and creative talent to deliver quality work for your clients and grow your business. But hiring, as we\u2019ve discussed, can be time-consuming, risky, and expensive. Hiring costs can eat into the increased profits from growth, making it difficult to determine the right time to hire. It is always difficult to balance overhead and profits in an agency, as we are sure you know all too well.<\/p>\n<p>Plus, sometimes, there are good reasons <a href=\"\/blog\/ppc-expert-agency\/\">not to hire a PPC expert<\/a>, a new writer, or a web designer. Sometimes, agencies <a href=\"\/blog\/struggling-hire-marketing-talent-white-label-marketing-services\/\">struggle to hire marketing talent<\/a>.<\/p>\n<p>If you or your sales team is <a href=\"\/content-library\/guides\/onboarding-agency-clients\/\">onboarding new clients<\/a> at a fast rate, but your in-house digital team doesn\u2019t have the capacity to take them all on, you may not have the time needed to hire top marketing talent. Consider an alternative, then: White-label digital service providers like Vendasta offer an alternative to hiring that makes it easy to scale your agency sustainably without increasing overhead.<\/p>\n<p>Rather than going through the long and costly hiring process, which can potentially result in a mishire, white-label digital services are delivered by digital marketing experts working under your brand whenever you need them. That means you can count on your white-label marketing team to provide consistent, reliable top-notch digital services.<\/p>\n<p>Jack Pires, Founder and CEO of SocialJack Media, says the use of white-labeled services in conjunction with employing a core internal team of full-time staff has powerful benefits for agency owners.<\/p>\n<p>\u201cFirstly, it has helped us to set ourselves apart and be that jack-of-all-trades agency for local businesses. When a client has a specific solution they need, if our internal team can\u2019t provide it, we\u2019ll turn to a vetted white-label service provider to fulfill those requests. That allows us to scale and bring on additional revenue streams,\u201d he says.<\/p>\n<p>\u201cSecondly, financially this model of outsourcing allows us to have sustainable growth as it helps us control our business costs.\u201d<\/p>\n<p>Rather than committing to a salary, you only pay for white-label digital marketing services when your clients use them. It is easy to scale up and scale down as your needs change.<\/p>\n<p>Further, because you\u2019re technically reselling marketing services, this means you can set your own margins and you don\u2019t have to incur any costs before you start making a profit.<\/p>\n<p>White-label digital services you can start offering through your agency right now from Vendasta include:<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<a href=\"\/services\/\">White-label digital marketing<\/a>: From listing and reputation management to web design and digital advertising, you can offer your clients a full suite of digital marketing services suitable for any local business.[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/White-label-digital-marketing-1-300&#215;300-1.webp&#8221; alt=&#8221;White-label-digital-marketing&#8221; title_text=&#8221;White-label-digital-marketing-1-300&#215;300 (1)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Light bulb and gear icon illustration.&#8221; image_title=&#8221;White-label-digital-marketing-1-300&#215;300 (1)&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/matchcraft\/#matchcraft-services\">White-label PPC<\/a>: Pay-per-click advertising has become a must for both local and ecommerce businesses, and offering this high-value service can help you deliver tangible results to your client\u2019s bottom lines quickly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/White-label-PPC-1-300&#215;300-1.webp&#8221; alt=&#8221;White-label-PPC&#8221; title_text=&#8221;White-label-PPC-1-300&#215;300 (1)&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;White-label-PPC&#8221; image_title=&#8221;White-label-PPC-1-300&#215;300 (1)&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/services\/social-media\/\">White-label social media marketing<\/a>: Social media marketing is notoriously time-consuming, but with white-label solutions, you can drive visibility and engagement online through an expert team working under your brand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/White-label-social-media-marketing-1-300&#215;300-1.webp&#8221; alt=&#8221;White-label-PPC&#8221; title_text=&#8221;White-label-PPC-1-300&#215;300 (1)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;White-label-PPC&#8221; image_title=&#8221;White-label-PPC-1-300&#215;300 (1)&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/ecommerce\/\">White-label ecommerce<\/a>: Help your clients build their ecommerce presence with an online store that converts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/White-label-ecommerce-1-300&#215;300-1.webp&#8221; alt=&#8221;White-label-ecommerce&#8221; title_text=&#8221;White-label-ecommerce-1-300&#215;300&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Shopping cart and payment screen with security icon.&#8221; image_title=&#8221;White-label-ecommerce-1-300&#215;300&#8243;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/services\/\">Website copywriting<\/a>: Content is essential for SEO success, and you can help your clients climb the search engine results pages (SERPs) and delight their audience with white-label, expertly written copy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-copywriting-1-300&#215;300-1.webp&#8221; alt=&#8221;Website-copywriting&#8221; title_text=&#8221;Website-copywriting-1-300&#215;300&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; image_title=&#8221;Website-copywriting-1-300&#215;300&#8243;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||80px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||50px||false|false&#8221; custom_padding_phone=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22text_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> CONCLUSION<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;grow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grow_your_agency_with_the_right_marketing_talent\"><\/span>Grow your agency with the right marketing talent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It\u2019s an exciting time to be in the digital agency space: More business is taking place online than ever before, creating plenty of opportunities for agencies offering digital marketing services.<\/p>\n<p>However, taking advantage of these opportunities requires you to have the right marketing talent on your team to help make your business goals a reality. In the aftermath of the Great Resignation, top marketing talent is highly sought after. Following our guide to hiring a digital marketing team will help you expertly navigate the hiring process. This will ensure that you get the best digital marketers on your team who can help your business grow to new heights.<\/p>\n<p>Alternatively, you might consider leveraging white-label marketing services instead of hiring a marketing team in order to grow, increase your client base, and efficiently fulfill client work without increasing your overhead. 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