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Particularly in the past decade, the biggest challenge Tannenholz says he has faced has been staying ahead of the curve when it comes to changes in technology.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”img-vertically-center” _builder_version=”4.27.4″ _module_preset=”7e450c1e-a883-4968-bd45-7f37129654d0″ background_color=”#FFFFFF” width=”100%” overflow-x=”visible” overflow-y=”visible” custom_margin=”15px||||false|false” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.25)” locked=”off” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Bruce-Tannenholz-quotes.webp” alt=”Bruce Tannenholz” title_text=”Brendan-King-001—Primary-Headshot_1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”65%” module_alignment=”center” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” border_radii=”on|100%|100%|100%|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.vendasta.com\/wp-content\/uploads\/2018\/08\/Path-163823-2.png” alt=”Quote” title_text=”Quote” _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” vertical_offset=”-45px” width=”100%” max_width=”40px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”172e70eb-9606-407d-aa93-f3a73b8c42d2″ text_font=”||on||||||” global_colors_info=”{}”]<\/p>\n
“You have to move quickly. By the time you figure out the solution or the process, technology has changed or moved on. That\u2019s the scary part.\u201d<\/p>\n
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Bruce Tannenholz<\/strong>
PRESIDENT, PR.BUSINESS<\/p>\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\u201cThrough some really good partnerships, we\u2019ve been able to continue to grow and move at the speed of sound and stay on top of the game,\u201d Tannenholz says.<\/p>\n
To maintain this competitive edge, Tannenholz recommends that keeping your cards close to your chest may not in fact be the best marketing agency strategy.<\/p>\n
\u201cWe talk to people about what we would do. We\u2019re not afraid of somebody stealing our agency growth secret sauce. We\u2019re bigger than a secret sauce.<\/p>\n
\u201cIf you\u2019re not willing to talk freely and openly with other folks, you\u2019re never going to really get to the solution. Everybody\u2019s so worried: \u2018They\u2019re going to steal my idea.\u2019 Yes, that can happen in some cases. I\u2019m not worried about that.<\/p>\n
\u201cWith the team we\u2019ve built, with the way we know how to market, the way we know how to sell, it\u2019s not stealing unless you steal all of my people,\u201d Tannenholz says.<\/p>\n
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<\/span>13. You never want to be the smartest person in the room