{"id":6314,"date":"2023-03-02T16:59:52","date_gmt":"2023-03-02T16:59:52","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=6314"},"modified":"2025-11-01T21:26:43","modified_gmt":"2025-11-01T21:26:43","slug":"winning-recession-agency-sales-strategies","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/events-webinars\/winning-recession-agency-sales-strategies\/","title":{"rendered":"Winning recession agency sales strategies"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;20f05c5a-4be0-4d84-93dd-117613cb3bae&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;75deg&#8221; background_color_gradient_stops=&#8221;gcid-secondary-color 0%|#6c2eb9 100%&#8221; background_image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Mask-group-scaled.webp&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6fd342a4-248d-4a4a-ad13-87e277fe71dd&#8221; global_module=&#8221;9135&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><a href=\"\/content-library\/\" class=\"back-link\">Back to Content Library<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#F5F5F5&#8243; header_font_size=&#8221;28px&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;22px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/winning-recession-agency-sales-strategies\/#Winning_in_a_recession_strategies_for_growing_your_agencys_sales\" >Winning in a recession: strategies for growing your agency\u2019s sales<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/winning-recession-agency-sales-strategies\/#Key_takeaways\" >Key takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/winning-recession-agency-sales-strategies\/#Featured_speakers\" >Featured speakers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/winning-recession-agency-sales-strategies\/#Vendasta_works_with_agencies_to_accelerate_growth_Create_a_repeatable_path_to_growth_turning_success_into_a_process\" >Vendasta works with agencies to accelerate growth. Create a repeatable path to growth, turning success into a process.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Winning_in_a_recession_strategies_for_growing_your_agencys_sales\"><\/span>Winning in a recession: strategies for growing your agency\u2019s sales<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_module=&#8221;9150&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22,%22text_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><a href=\"\/content-library\/category\/webinars\/\">Webinar<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>In times of economic uncertainty and rising costs, agencies like yours are finding it increasingly difficult to attract and close new business. In this on-demand webinar, our panel of experts shares new tactics for prospecting, closing, and upselling local business clients during an economic slowdown.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<template data-nitro-marker-id=\"e558d12d43902b610e56c1df9ae196f1-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/4hrdyl2l48.jsonp\" data-nitro-for-id=\"e558d12d43902b610e56c1df9ae196f1-1\" id=\"e558d12d43902b610e56c1df9ae196f1-1\"><\/script><template data-nitro-marker-id=\"18740710a9d516f8af860aebb299a015-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" data-nitro-for-id=\"18740710a9d516f8af860aebb299a015-1\" id=\"18740710a9d516f8af860aebb299a015-1\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span style=\"display:inline-block;height:100%;position:relative;width:100%;\" class=\"wistia_embed wistia_async_4hrdyl2l48 popover=true popoverAnimateThumbnail=true videoFoam=true lazyloaded wistia_embed_initialized\" id=\"wistia-4hrdyl2l48-1\"><\/p>\n<div id=\"wistia_41.thumb_container\" class=\"wistia_click_to_play\" style=\"position: relative; height: 318.924px; width: 566.997px;\">\n<div id=\"wistia_71.thumbnail\" tabindex=\"0\" class=\"\" style=\"cursor: pointer; border-radius: 0px; display: block; height: 318.924px; overflow: hidden; outline: none; position: relative; width: 566.997px;\">\n<div id=\"wistia_71.thumbnail_focus_indicator\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1; box-shadow: none;\"><\/div>\n<div id=\"wistia_87.big_play_button_background\" style=\"border-radius: 0px; height: 81px; position: absolute; width: 127px; z-index: 1; background-color: rgba(23, 75, 210, 0.76); left: 220px; top: 119px; transition: 80ms ease-out; mix-blend-mode: normal;\"><\/div>\n<div id=\"wistia_87.big_play_button_graphic\" tabindex=\"-1\" role=\"button\" aria-label=\"Play\" style=\"background: url(\"data:image\/svg+xml;utf8,%20%3Csvg%20width%3D%22254%22%20height%3D%22162%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%20%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m106.06%2C44.61c-3.05%2C-2.12%20-7.21%2C0.08%20-7.21%2C3.79l0%2C65.2c0%2C3.73%204.16%2C5.91%207.21%2C3.79l47.1%2C-32.63c2.65%2C-1.82%202.65%2C-5.72%200%2C-7.54l-47.1%2C-32.63l0%2C0.02l0%2C-0.01z%22%20fill%3D%22white%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E\") 0px 0px \/ 127px 81px no-repeat transparent; cursor: pointer; display: block; height: 81px; outline: none; position: absolute; width: 127px; z-index: 1; left: 220px; top: 119px;\"><\/div>\n<p><img decoding=\"async\" id=\"wistia_71.thumbnail_img\" alt=\"Wistia video thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/20be57d0a7977e08fed2ffd7844b278a.webp?image_crop_resized=640x360\" style=\"border: 0px; display: block; float: none; height: 318.924px; margin: 0px; max-height: none; max-width: none; padding: 0px; pointer-events: none; position: absolute; width: 566.997px; left: 0px; top: 0px;\"><\/div>\n<\/div>\n<p><\/span><\/div>\n<\/div>\n<p>[\/et_pb_code][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 600;\">Date<\/span> : February 5 \u22c5 12:00 \u2013 1:00pm CST<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; background_color=&#8221;gcid-bde67670-bdb0-40fb-9379-3836ff25000e&#8221; global_colors_info=&#8221;{%22gcid-bde67670-bdb0-40fb-9379-3836ff25000e%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e29de607-cd85-4245-a7fb-3fb97dc52a3d&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/doller-new-removebg-preview.webp&#8221; alt=&#8221;dollar&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Increase your prices. It sounds simple but getting profit margins in the right position to withstand a storm will be critical<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/contact.webp&#8221; alt=&#8221;contact&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Focus less on your specific strategy and tactics and more on the customer and their needs will help you win in tough economic times<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom:0px;&#8221; custom_css_main_element_phone=&#8221;margin-bottom:0px;&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/speaker.webp&#8221; alt=&#8221;speaker&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Double down on your own marketing efforts and help prospective clients understand who you are and what you stand for when your competitors might be pulling back<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/community.webp&#8221; alt=&#8221;team&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;54e94c82-893e-4287-af8f-09e85ad6b4f2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Not only do you need to super-serve your customers but super-serve your team as if they were your customers too. 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Create a repeatable path to growth, turning success into a process.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;\/request-demo\/&#8221; button_text=&#8221;Book now&#8221; button_alignment=&#8221;center&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to Content LibraryWinning in a recession: strategies for growing your agency\u2019s salesWebinar In times of economic uncertainty and rising costs, agencies like yours are finding it increasingly difficult to attract and close new business. 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