{"id":6192,"date":"2025-07-02T10:04:22","date_gmt":"2025-07-02T10:04:22","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=6192"},"modified":"2026-01-20T19:44:41","modified_gmt":"2026-01-20T19:44:41","slug":"crushing-digital-advertising-combining-search-social-and-display-advertising","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/videos\/crushing-digital-advertising-combining-search-social-and-display-advertising\/","title":{"rendered":"Crushing Digital Advertising: Combining Search, Social and Display Advertising"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/crushing-digital-advertising-combining-search-social-and-display-advertising\/#Crushing_Digital_Advertising_Combining_Search_Social_and_Display_Advertising\" >Crushing Digital Advertising: Combining Search, Social and Display Advertising<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/crushing-digital-advertising-combining-search-social-and-display-advertising\/#Slide_Presentation\" >Slide Presentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/crushing-digital-advertising-combining-search-social-and-display-advertising\/#Submit_a_Comment\" >Submit a Comment<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Crushing_Digital_Advertising_Combining_Search_Social_and_Display_Advertising\"><\/span>Crushing Digital Advertising: Combining Search, Social and Display Advertising<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_module=&#8221;9295&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><\/span><a href=\"\/content-library\/category\/videos\/\" rel=\"category tag\">Videos<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p>Vendasta, Google, Simpli.fi and GotU teamed up at VendastaCon to take you on a deep dive of digital paid advertising. Tim Johnson, Kevin Lao, Donny Dye, and Amedeo Guffanti are superheroes in the digital advertising space, and they\u2019ve banded together to bring you the latest insights on advertising in this VendastaCon-exclusive talk.<\/p>\n<p>Kevin, Donny and Amedeo, represent the three fundamental ways to connect with consumers in 2017. You\u2019ll walk away from Crushing Digital Advertising with a newfound understanding on how to connect with elusive 2017 target personas, where they exist online.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/klao19\" target=\"_blank\" rel=\"noopener\">Kevin, from Google<\/a> (the undisputed gateway to the Internet), deeply understands growing value of digital advertising in 2017 and the role of search in the consumer\u2019s path to purchase.<\/p>\n<p>Donny, from <a href=\"https:\/\/www.simpli.fi\/\" target=\"_blank\" rel=\"noopener\">Simpli.fi<\/a>, understands how to connect with consumers using display ads on the pages consumers land on.<\/p>\n<p>Amedeo, from <a href=\"http:\/\/www.gotu.io\/\" target=\"_blank\" rel=\"noopener\">GotU<\/a>, has unlocked Facebook &amp; Messenger (winning Facebook\u2019s 2016 Innovation Spotlight Award) in using geo-targeted advertising to drive real results and a higher probability for a real-life activity, like a phone call or an in-store visit.<\/p>\n<p>How do you crush paid advertising across these primary places where consumers hang out? 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how to connect with customers via digital paid advertising with experts Tim Johnson, Kevin Lao, Donny Dye, and Amedeo Guffanti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/crushing-digital-advertising-combining-search-social-and-display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crushing Digital Advertising: Combining Search, Social and Display Advertising\" \/>\n<meta property=\"og:description\" content=\"Learn how to connect with customers via digital paid advertising with experts Tim Johnson, Kevin Lao, Donny Dye, and Amedeo Guffanti.\" \/>\n<meta property=\"og:url\" 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