{"id":6170,"date":"2025-07-02T09:42:34","date_gmt":"2025-07-02T09:42:34","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=6170"},"modified":"2025-11-04T14:16:33","modified_gmt":"2025-11-04T14:16:33","slug":"building-social-strategy-data","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/videos\/building-social-strategy-data\/","title":{"rendered":"Travis Wright: Building a Social Strategy with Data"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/building-social-strategy-data\/#Travis_Wright_Building_a_Social_Strategy_with_Data\" >Travis Wright: Building a Social Strategy with Data<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/building-social-strategy-data\/#Presentation_Slides\" >Presentation Slides<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/building-social-strategy-data\/#Submit_a_Comment\" >Submit a Comment<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Travis_Wright_Building_a_Social_Strategy_with_Data\"><\/span>Travis Wright: Building a Social Strategy with Data<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/content-library\/category\/presentations\/\">Presentations<\/a>, <a href=\"\/content-library\/category\/videos\/\">Videos<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>How does your company help local businesses to continue to develop great content for social media, using data? What technologies can drive results? Travis speaks about strategies for conquering social media engagement. Travis\u2019 talk includes research and statistics from his new book, Digital Sense \u2013 a complete playbook for organizations seeking a more engaged customer experience strategy.<\/p>\n<p>Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data and analytics geek, tech journalist, growth hacker, podcast host and mediocre stand-up comic. He is the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, and is the co-founder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City &amp; SF-based digital ad &amp; content agency.<\/p>\n<p>Over the past 18 years, Wright has helped hundreds of B2B &amp; B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat\u2019s VB Engage, and author of Digital Sense.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<template data-nitro-marker-id=\"aa58d04f54ac788c5c2a4fc499744224-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/vdtbbpqjto.jsonp\" data-nitro-for-id=\"aa58d04f54ac788c5c2a4fc499744224-1\" id=\"aa58d04f54ac788c5c2a4fc499744224-1\"><\/script><template data-nitro-marker-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" data-nitro-for-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\" id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span style=\"display:inline-block;height:100%;width:100%;\" class=\"wistia_embed wistia_async_vdtbbpqjto popover=true popoverAnimateThumbnail=true videoFoam=true lazyloaded wistia_embed_initialized\" id=\"wistia-vdtbbpqjto-1\"><\/p>\n<div id=\"wistia_41.thumb_container\" class=\"wistia_click_to_play\" style=\"position: relative; height: 393.854px; width: 700.191px;\">\n<div id=\"wistia_71.thumbnail\" tabindex=\"0\" style=\"cursor: pointer; border-radius: 0px; display: block; height: 393.837px; overflow: hidden; outline: none; position: relative; width: 700.191px;\" class=\"\">\n<div id=\"wistia_71.thumbnail_focus_indicator\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1; box-shadow: none;\"><\/div>\n<div id=\"wistia_87.big_play_button_background\" style=\"border-radius: 0px; height: 393.837px; position: absolute; width: 700.191px; z-index: 1; background-color: rgba(84, 187, 255, 0.5); left: 0px; top: 0px; transition: 80ms ease-out; mix-blend-mode: multiply;\"><\/div>\n<div id=\"wistia_87.big_play_button_graphic\" tabindex=\"-1\" role=\"button\" aria-label=\"Play\" style=\"background: url(\"data:image\/svg+xml;utf8,%20%3Csvg%20width%3D%22254%22%20height%3D%22162%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%20%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m106.06%2C44.61c-3.05%2C-2.12%20-7.21%2C0.08%20-7.21%2C3.79l0%2C65.2c0%2C3.73%204.16%2C5.91%207.21%2C3.79l47.1%2C-32.63c2.65%2C-1.82%202.65%2C-5.72%200%2C-7.54l-47.1%2C-32.63l0%2C0.02l0%2C-0.01z%22%20fill%3D%22white%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E\") 0px 0px \/ 127px 81px no-repeat transparent; cursor: pointer; display: block; height: 81px; outline: none; position: absolute; width: 127px; z-index: 1; left: 287px; top: 156px;\"><\/div>\n<p><img decoding=\"async\" id=\"wistia_71.thumbnail_img\" alt=\"Wistia video thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/4ee6979d9b578231b486dcf3c9cfd7492b38bb2c.webp?image_crop_resized=640x360\" style=\"border: 0px; display: block; float: none; height: 393.837px; margin: 0px; max-height: none; max-width: none; padding: 0px; pointer-events: none; position: absolute; width: 700.191px; left: 0px; top: 0px;\"><\/p>\n<div id=\"wistia_87.big_play_button_bottom_text\" style=\"color: rgb(255, 255, 255); font-family: \"Courier New\", Courier, sans-serif; font-size: 22px; background: none; left: 0px; position: absolute; text-align: center; width: 100%; z-index: 1; top: 240px;\">39:15<\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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What technologies can drive results? Travis speaks about strategies for conquering social media engagement. Travis\u2019 talk includes research and statistics from his new book, Digital Sense \u2013 a complete [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":8159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[93,95],"products":[],"class_list":["post-6170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-vendastacon","tag-vendastacon-2017"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travis Wright: Building a Social Strategy with Data - Content Library<\/title>\n<meta name=\"description\" content=\"How does your company help local businesses to continue to develop great content for social media, using data? 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