[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” animation_direction=”bottom” global_colors_info=”{}”]Continue reading below for data-driven insights and analysis to help you navigate the shifting landscape and level-set with the competition.[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”68b22057-0992-4b68-b3c3-628c460c9400″ global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”https:\/\/drive.google.com\/file\/d\/1dzO_-XOtl8BVo2pJ9_ESJmM4CDczI9YW\/view” url_new_window=”on” button_text=”Get the report” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2023\/07\/Vendasta-Agency-Insights-Report-2023-1.webp” alt=”Vendasta Agency Insights Report Cover 2023″ title_text=”SMB-Guide-Cover-4.png” align=”center” align_tablet=”left” align_phone=”left” align_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” max_width=”300px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”img.wp-image-6936 {|| margin-left: -50px !important;||||}” image_alt=”Vendasta Agency Insights Report Cover 2023″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”8b6a0d83-8ba7-4f79-8755-d2462f949971″ background_color=”#f5f5f5″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”img-vertically-center” _builder_version=”4.27.4″ _module_preset=”e781c4da-aad9-4095-b05a-37b92a64ef5a” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” custom_margin=”||20px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Keep reading for an analysis of the latest digital marketing agency statistics:<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”c6aa4e19-7835-473b-afc4-981ad647267c” custom_css_main_element=”li {|| margin-bottom: 25px !important;||}” locked=”off” global_colors_info=”{}”]<\/p>\n
- \n
- Biggest growth challenges, operational pain points, and strategies to address them<\/li>\n
- Most effective sales channels for closing new business<\/li>\n
- What agencies making over $1 million in annual revenue are doing differently to thrive in a saturated market<\/li>\n
- Agency benchmarks including churn rates, average annual revenue per client, service offering profitability, AI adoption, and more<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/AIR-Preview-single-image-480×482-1.webp” alt=”AIR-Preview” title_text=”Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”Agency insights report with charts and graphs.”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_top_1=”80px” padding_top_2=”80px” padding_bottom_1=”0px” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”false” padding_left_right_link_2=”false” padding_1_tablet=”50px||0px||false|false” padding_2_tablet=”20px||0px||false|false” padding_1_phone=”50px||0px||false|false” padding_2_phone=”||0px||false|false” padding_1_last_edited=”on|phone” padding_2_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”padding-bottom:80px !important;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”.et_pb_column.et_pb_column_1_3.et_pb_column_5.et_pb_css_mix_blend_mode_passthrough.et_pb_column_single {|| margin-bottom: 0px !important;||||}” custom_css_main_element_phone=”padding-bottom:50px !important;”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Chapters<\/h3>\n
[\/et_pb_text][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|phone” module_class=”left-side-menu” _builder_version=”4.27.4″ _module_preset=”default” link_font=”|700|||||||” custom_margin=”||0px||false|false” custom_css_free_form=”selector ul {|| list-style: none!important;||}” locked=”off” global_colors_info=”{}”]<\/p>\n
- \n
- Introduction and approach<\/a><\/li>\n
- Base camp: Who else is climbing?<\/a><\/li>\n
- Scouting the route: Identifying current challenges and strengths<\/a><\/li>\n
- Fuelling up to scale: Sales and tools<\/a><\/li>\n
- Rallying the roster: Resellers, fulfillment, and white label<\/a><\/li>\n
- Navigating the frontier: AI, recession, and the future of agencies<\/a><\/li>\n
- Authors<\/a><\/li>\n<\/ul>\n
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![\"open](\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\")
\u00a0 INTRODUCTION
\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nForeword from Jacqueline Cook, COO of Vendasta<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Welcome to the 2023 Agency Insights Report! As COO of Vendasta, I am thrilled to present our findings and takeaways to help guide you on your agency\u2019s growth journey.<\/em><\/p>\n
In the past year, we\u2019ve seen major changes in the way agencies operate, with agencies of all sizes finding themselves at a crossroads. But it\u2019s an exciting time to be on this journey, too.<\/em><\/p>\n
One thing our research shows is that, despite all the advancements in tools and technology, the basics matter more than ever. Focusing on customers and their problems, building deeper and more sustainable client relationships, and finding time to do more of the work you love and are excellent at\u2014these are the keys to success.<\/em><\/p>\n
I hope you use these agency benchmarks as a compass to help you scale the next summit and make meaningful progress towards your agency\u2019s goals.<\/em>
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”img-vertically-center” _builder_version=”4.27.4″ _module_preset=”7e450c1e-a883-4968-bd45-7f37129654d0″ width=”100%” overflow-x=”visible” overflow-y=”visible” custom_margin=”||||false|false” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”0px|40px|0px|40px|true|true” custom_padding_phone=”0px|30px|0px|30px|true|true” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/jackiecook-1.webp” alt=”jackiecook” title_text=”Brendan-King-001—Primary-Headshot_1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”65%” module_alignment=”center” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” border_radii=”on|100%|100%|100%|100%” global_colors_info=”{}” image_alt=”jackiecook”][\/et_pb_image][et_pb_image src=”https:\/\/www.vendasta.com\/wp-content\/uploads\/2018\/08\/Path-163823-2.png” alt=”Quote” title_text=”Quote” disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” vertical_offset=”-45px” vertical_offset_tablet=”-45px” vertical_offset_phone=”101px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”” horizontal_offset_phone=”-11px” horizontal_offset_last_edited=”on|phone” width=”100%” max_width=”40px” disabled=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”172e70eb-9606-407d-aa93-f3a73b8c42d2″ text_font=”||||||||” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|desktop” global_colors_info=”{}”]Jacqueline Cook\u00a0<\/a><\/p>\nChief Operating Officer, Vendasta
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|tablet” module_id=”section1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nOur Approach: Surveying the Agency Landscape<\/h3>\n
Agencies are facing disruption on multiple fronts in 2023, including the paradigm-shifting public access to artificial intelligence (AI), a looming economic downturn, changing consumer behaviors, and an increasingly saturated market.<\/p>\n
It\u2019s understandable, then, that agencies are especially keen to know the latest agency benchmarks and digital marketing agency statistics to see how they stack up compared to their peers and competitors in the current market.<\/p>\n
Consider the rapid shift to digital and online business models post-2020. As the dust continues to settle on this new landscape, many small to medium-sized businesses find themselves unprepared to grow sustainably and adapt to the pace of technological innovation. It\u2019s crucial for agencies to fulfill their role as a trusted guide\u2014now more than ever.<\/p>\n
Vendasta conducted a survey of agency professionals, including agency owners, CEOs, C-level executives, VP\/directors, and managers, to gather up-to-date agency benchmarks on the current state of agencies and help you confidently stay the course and ascend to the next level.<\/p>\n
With hundreds of responses to our anonymous survey, we\u2019re able to provide a valuable snapshot of the industry. Of course, this number is still only a slice. It\u2019s impossible to take in an entire mountain all at once\u2014you\u2019d have to zoom out pretty far to even try. This report is made better by its ability to zero in on the most relevant nuances and take some deeper dives into the data.[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”f8a6ce7a-60ed-4bbd-ae38-9443bd2b0238″ global_colors_info=”{}”][\/et_pb_divider][et_pb_blurb image=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Book.webp” alt=”Book” icon_placement=”left” image_icon_width=”90%” disabled_on=”on|on|on” module_id=”chapter-link-2″ _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#3f9b63″ width=”70%” custom_margin=”||16px||false|false” disabled=”on” global_colors_info=”{}” image_alt=”Book”]SECTION ONE
\n[\/et_pb_blurb][et_pb_text module_id=”chapter-link-2″ _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#3F9B63″ locked=”off” global_colors_info=”{}”]\u00a0 SECTION ONE[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\ud83c\udfd4 Base camp: Who else is climbing?<\/h2>\n
[\/et_pb_text][et_pb_text module_class=”checkmark-list” _builder_version=”4.27.4″ _module_preset=”default” ul_font_size=”16px” global_colors_info=”{}”]Contextual information is key for any agency benchmarks research report. With a pool of hundreds of respondents, you\u2019re sure to see some variation\u2014be it size, revenue, pain points, or operations. Here\u2019s a little background on our participants.<\/p>\n
- \n
- Entering \u2018middle age\u2019:<\/strong>\u00a056% of agencies surveyed have been in business between two and 10 years\u2014that\u2019s more than startups (<2 years) and veterans (11+ years) combined.<\/li>\n
- The million dollar threshold:<\/strong>\u00a0More than half of agencies reported earnings of $1 million or less in 2022, highlighting the opportunity to increase revenue and expand.<\/li>\n
- Quality over quantity:<\/strong>\u00a022% of agencies with 3-10 staff members manage 100 clients or more.<\/li>\n
- Bottom line:<\/strong>\u00a0The route to success is less about the sheer volume of work or clients, and more about smart scaling strategies.<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Vendasta-agency-benchmarks-repor.webp” alt=”postion
\n” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”postion”][\/et_pb_image][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Vendasta-agency-benchmarks-repor-1.webp” alt=”Vendasta-agency-benchmarks-repor (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”Vendasta-agency-benchmarks-repor (1)”][\/et_pb_image][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/download-13.webp” alt=”Years in business” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”Years in business”][\/et_pb_image][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Vendasta-agency-benchmarks-repor-3.webp” alt=”Vendasta-agency-benchmarks-repor (3)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”Vendasta-agency-benchmarks-repor (3)”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n- \n
- Only 17% of agencies with two staff members or less can manage over 20 clients.<\/li>\n
- One third of agencies with 3-10 staff members are handling well over that number; 22% of them are managing 100 accounts or more.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”img-vertically-center” _builder_version=”4.27.4″ _module_preset=”7e450c1e-a883-4968-bd45-7f37129654d0″ background_color=”#FFFFFF” width=”100%” overflow-x=”visible” overflow-y=”visible” custom_margin=”30px||||false|false” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.25)” locked=”off” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Jacquline-Cook-200×200-1.webp” alt=”Jacquline-Cook-200×200-1″ title_text=”Brendan-King-001—Primary-Headshot_1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”65%” module_alignment=”center” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” border_radii=”on|100%|100%|100%|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.vendasta.com\/wp-content\/uploads\/2018\/08\/Path-163823-2.png” alt=”Quote” title_text=”Quote” _builder_version=”4.27.4″ _module_preset=”default” positioning=”absolute” vertical_offset=”-45px” width=”100%” max_width=”40px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”172e70eb-9606-407d-aa93-f3a73b8c42d2″ text_font=”||on||||||” global_colors_info=”{}”]In 2023, the days of the \u2018growth at all costs\u2019 mentality have come to an end. The focus has shifted to leveraging ways agencies can still achieve growth while keeping their operations lean. It might require a shift in your business model and a different approach to problem-solving. Instead of spreading yourself thin, focus on what you do best and outsource the rest, exceed client expectations, and double down on profitable and scalable work. It\u2019s amazing what you can accomplish by equipping your existing team and maximizing your resources.\u201d<\/em>
\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”172e70eb-9606-407d-aa93-f3a73b8c42d2″ global_colors_info=”{}”]Jacqueline Cook<\/strong>
\nCOO, Vendasta<\/span>
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Vendasta-agency-benchmarks-repor-4.webp” alt=”Vendasta-agency-benchmarks-repor (4)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”Vendasta-agency-benchmarks-repor (4)”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” background_color=”#072337″ text_orientation=”center” custom_padding=”30px|20px|30px|20px|true|true” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ content_last_edited=”on|phone” content_phone=”<\/p>\n\n\n88%<\/span><\/p>\n<\/div>\n
of agencies with annual revenue surpassing $1 million in 2022 reported an average revenue per client per year of $50K and above.<\/div>\n<\/div>\n” content_tablet=”<\/p>\n
\n\n88%<\/span><\/p>\n<\/div>\n
of agencies with annual revenue surpassing $1 million in 2022 reported an average revenue per client per year of $50K and above.<\/div>\n<\/div>\n“]<\/p>\n
\n\n88%<\/span><\/p>\n<\/div>\n
of agencies with annual revenue surpassing $1 million in 2022 reported an average revenue per client per year of $50K and above.<\/div>\n<\/div>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”li{|| margin-top:15px;||}” global_colors_info=”{}”]<\/p>\n
Our analysis<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”li{|| margin-top:15px;||}” global_colors_info=”{}”]<\/p>\n
According to our agency benchmarks, more than half of the agencies surveyed (56%) are navigating \u2018middle age\u2019, having been in business for two to 10 years. \u2018Middle age\u2019 is defined by new aches and pains for agencies who find themselves at a crucial crossroads: Scaling operations while preserving quality, retaining the agility of a startup as the team grows, and striving to establish a distinctive identity in a saturated market.<\/p>\n
If these challenges can be met head-on, the financial landscape underscores huge potential for expansion. The majority of agencies surveyed reported earnings of $1 million or less in 2022, signaling that many are on the precipice of a crucial earning threshold. And moving beyond this marker can change the game. 88% of agencies who crossed the million-dollar threshold report an average annual revenue of $50K per client or more. This insight reveals that a winning strategy might be to focus on securing higher-value contracts, rather than just expanding client bases.<\/p>\n
In the end, charting a thoughtful course through the competitive terrain is what distinguishes agencies who merely survive from those who thrive. The good news? Successful strategizing doesn\u2019t require a big team. Data shows that a small team doesn\u2019t limit an agency\u2019s client capacity, with one caveat: The agency must have more than two employees. Solopreneurs and micro-agencies are likely to reach capacity at only 20 clients.<\/p>\n
But moderately increase staff count to between 3-10 employees? 79% of these agencies are managing a roster beyond 20 clients, with 22% of them managing 100 clients or more. The route to success, therefore, seems to be less about the sheer volume of work and more about quality-driven, smart scaling strategies. These strategies might include leveraging fulfillment services for scaling client work, using automation and efficiency tools, and using one integrated platform for a single source of truth.<\/p>\n
While it\u2019s valuable to address longer-term challenges or risks to ensure future sustainability, pain points currently impacting day-to-day agency operations<\/a> need immediate attention first. Once urgent obstacles are removed, the path forward is often more efficient and profitable. What is currently getting in the way of agency progress?<\/p>\n
[\/et_pb_text][et_pb_blurb title=”Become 7x more profitable…” content_max_width=”650px” _builder_version=”4.27.4″ _module_preset=”8e99e01d-1578-4d2e-bcf1-9f4a6eb76788″ header_level=”h3″ header_font=”|700|||||||” body_link_font=”|700|||||||” background_enable_color=”off” text_orientation=”center” custom_margin=”30px||||false|false” custom_padding=”30px|30px|50px|30px|false|true” custom_padding_tablet=”30px|30px|50px|30px|false|true” custom_padding_phone=”|25px||25px|false|true” custom_padding_last_edited=”on|phone” custom_css_free_form=”.green-button{|| border-radius: 5px !important;|| color: #fff;|| background-color: #3F9B63 !important;|| padding-top: 15px !important;|| padding-right: 50px !important;|| padding-bottom: 15px !important;|| padding-left: 50px !important;|| font-size: 18px !important;|| font-weight: 600 !important;|| text-transform: none !important;||}||.green-button:hover{|| background-color: #2E7655 !important;|| color: #fff;||}” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ locked=”off” global_colors_info=”{%22gcid-secondary-color%22:%91%22background_color%22%93}”]Schedule a demo with Vendasta today to find out how.<\/p>\n
Get a demo<\/a><\/div>\n[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner module_id=”Scouting” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Book.webp” alt=”Book” icon_placement=”left” image_icon_width=”90%” disabled_on=”on|on|on” module_id=”Scouting ” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#3f9b63″ width=”70%” custom_margin=”||16px||false|false” disabled=”on” global_colors_info=”{}” image_alt=”Book”]SECTION TWO
\n[\/et_pb_blurb][et_pb_text module_id=”Scouting ” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#3F9B63″ locked=”off” global_colors_info=”{}”]\u00a0 SECTION TWO[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\ud83c\udfd4 Scouting the route: Identifying<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
3. Get your boots on the ground to grow your agency<\/h3>\n
[\/et_pb_text][et_pb_text module_class=”checkmark-list” _builder_version=”4.27.4″ _module_preset=”default” ul_font_size=”16px” global_colors_info=”{}”]In this section, we\u2019ll explore the peaks and valleys of agency service offerings, as well as the most pressing pain points faced in day-to-day operations.<\/p>\n
We\u2019ll also tackle growth challenges, how churn rates impact an agency\u2019s journey, and what to do about it in 2023 and beyond. Let\u2019s lace up our boots and begin.<\/p>\n
- \n
- Content is king, with a twist:<\/strong>\u00a0Content remains a profitable service offering for most agencies, but the definition of \u2018content\u2019 has broadened in scope.<\/li>\n
- Operational efficiency and profitability:<\/strong>\u00a0Most agencies struggle with maintaining project profitability and margins.<\/li>\n
- High revenue, high churn:<\/strong>\u00a0Low client churn rates may not always be a good thing, especially if it means hanging onto low-paying clients.<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Vendasta-agency-benchmarks-repor-5.webp” alt=”Vendasta-agency-benchmarks-repor (5)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_alt=”Vendasta-agency-benchmarks-repor (5)”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Determining which individual service offerings are most or least profitable depends on the specific agency, their niche, and their target market. More tactical elements such as\u00a0pricing strategies<\/a>\u00a0and the freedom to control profit margins will also be contributing factors, as will whether agencies are fulfilling services in house or outsourcing (more on that later).[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Key findings<\/h3>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
\n\n\n\n25%<\/span><\/p>\n<\/div>\n<\/div>\n
\n\nof agencies say websites are their most profitable service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n\n38%<\/span><\/p>\n<\/div>\n<\/div>\n
\n\n\u00a0of agencies agree paid ads are their least profitable service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n\n1\/2<\/span><\/p>\n<\/div>\n<\/div>\n
\n\nof agencies\u2019 ranked content creation in their top 3 most profitable service offerings.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” background_color=”#072337″ text_orientation=”center” custom_padding=”30px|20px|30px|20px|true|true” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ content_phone=”<\/p>\n
\n\n\n\n25%<\/span><\/p>\n<\/div>\n<\/div>\n
\n\nof agencies say websites are their most profitable service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n\n38%<\/span><\/p>\n<\/div>\n<\/div>\n
\n\n\u00a0of agencies agree paid ads are their least profitable service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n\n1\/2<\/span><\/p>\n<\/div>\n<\/div>\n
\n\nof agencies\u2019 ranked content creation in their top 3 most profitable service offerings.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
“]<\/p>\n
\n\n\n\n25%<\/span><\/p>\n<\/div>\n<\/div>\n
\n\nof agencies say websites are their most profitable service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n\n38%<\/span><\/p>\n<\/div>\n<\/div>\n
\n\n\u00a0of agencies agree paid ads are their least profitable service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n\n1\/2<\/span><\/p>\n<\/div>\n<\/div>\n
\n\nof agencies\u2019 ranked content creation in their top 3 most profitable service offerings.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Deeper dive<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]38% of agencies are selling an average of 1 to 2 products per client.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” background_color=”#072337″ custom_padding=”||0px||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” custom_padding=”30px|20px|30px|20px|false|false” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}” link_text_color__hover=”#ffffff”]<\/p>\n
\ud83d\udca1 Pro Tip: Bundle service offerings<\/h3>\n
- Operational efficiency and profitability:<\/strong>\u00a0Most agencies struggle with maintaining project profitability and margins.<\/li>\n
- Content is king, with a twist:<\/strong>\u00a0Content remains a profitable service offering for most agencies, but the definition of \u2018content\u2019 has broadened in scope.<\/li>\n
- The million dollar threshold:<\/strong>\u00a0More than half of agencies reported earnings of $1 million or less in 2022, highlighting the opportunity to increase revenue and expand.<\/li>\n
- Base camp: Who else is climbing?<\/a><\/li>\n
- Introduction and approach<\/a><\/li>\n