{"id":5939,"date":"2017-02-10T06:08:23","date_gmt":"2017-02-10T06:08:23","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=5939"},"modified":"2025-11-04T14:45:19","modified_gmt":"2025-11-04T14:45:19","slug":"nykea-behiel-five-secrets-to-make-your-content-marketing-better","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/videos\/nykea-behiel-five-secrets-to-make-your-content-marketing-better\/","title":{"rendered":"Nykea Behiel: Five Secrets to Make your Content Marketing Better"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/nykea-behiel-five-secrets-to-make-your-content-marketing-better\/#Nykea_Behiel_Five_Secrets_to_Make_your_Content_Marketing_Better\" >Nykea Behiel: Five Secrets to Make your Content Marketing Better<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/nykea-behiel-five-secrets-to-make-your-content-marketing-better\/#Slide_Presentation\" >Slide Presentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/nykea-behiel-five-secrets-to-make-your-content-marketing-better\/#Submit_a_Comment\" >Submit a Comment<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Nykea_Behiel_Five_Secrets_to_Make_your_Content_Marketing_Better\"><\/span>Nykea Behiel: Five Secrets to Make your Content Marketing Better<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_module=&#8221;9295&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><\/span><a href=\"\/content-library\/category\/videos\/\" rel=\"category tag\">Videos<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p>In 2016, Vendasta\u2019s marketing team set out to generate leads through content. They grew organic leads, put marketing on a revenue quota and built robots (well, sort of). Nykea Behiel. Director of Content at <a href=\"https:\/\/www.vendasta.com\/\">Vendasta<\/a>, explains five secrets of content marketing alongside tactical ideas for implementation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<template data-nitro-marker-id=\"6c5ab8adec063964e76d01fe6b0ede51-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/n0adglcm2t.jsonp\" data-nitro-for-id=\"6c5ab8adec063964e76d01fe6b0ede51-1\" id=\"6c5ab8adec063964e76d01fe6b0ede51-1\"><\/script><template data-nitro-marker-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" data-nitro-for-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\" id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span style=\"display:inline-block;height:100%;width:100%;\" class=\"wistia_embed wistia_async_n0adglcm2t popover=true popoverAnimateThumbnail=true videoFoam=true lazyloaded wistia_embed_initialized\" id=\"wistia-n0adglcm2t-1\"><\/p>\n<div id=\"wistia_41.thumb_container\" class=\"wistia_click_to_play\" style=\"position: relative; height: 393.854px; width: 700.188px;\">\n<div id=\"wistia_86.thumbnail\" tabindex=\"0\" class=\"\" style=\"cursor: pointer; border-radius: 0px; display: block; height: 393.844px; overflow: hidden; outline: none; position: relative; width: 700.188px;\">\n<div id=\"wistia_86.thumbnail_focus_indicator\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1;\"><\/div>\n<div id=\"wistia_102.big_play_button_background\" style=\"border-radius: 0px; height: 393.844px; position: absolute; width: 700.188px; z-index: 1; background-color: rgba(84, 187, 255, 0.5); left: 0px; top: 0px; transition: 80ms ease-out; mix-blend-mode: multiply;\"><\/div>\n<div id=\"wistia_102.big_play_button_graphic\" tabindex=\"-1\" role=\"button\" aria-label=\"Play\" style=\"background: url(\"data:image\/svg+xml;utf8,%20%3Csvg%20width%3D%22254%22%20height%3D%22162%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%20%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m106.06%2C44.61c-3.05%2C-2.12%20-7.21%2C0.08%20-7.21%2C3.79l0%2C65.2c0%2C3.73%204.16%2C5.91%207.21%2C3.79l47.1%2C-32.63c2.65%2C-1.82%202.65%2C-5.72%200%2C-7.54l-47.1%2C-32.63l0%2C0.02l0%2C-0.01z%22%20fill%3D%22white%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E\") 0px 0px \/ 127px 81px no-repeat transparent; cursor: pointer; display: block; height: 81px; outline: none; position: absolute; width: 127px; z-index: 1; left: 287px; top: 156px;\"><\/div>\n<p><img decoding=\"async\" id=\"wistia_86.thumbnail_img\" alt=\"Wistia video thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/5868f4079003d82e52921374cd04e5130131ef97.webp?image_crop_resized=1280x720\" style=\"border: 0px; display: block; float: none; height: 393.844px; margin: 0px; max-height: none; max-width: none; padding: 0px; pointer-events: none; position: absolute; width: 700.188px; left: 0px; top: 0px;\"><\/p>\n<div id=\"wistia_102.big_play_button_bottom_text\" style=\"color: rgb(255, 255, 255); font-family: \"Courier New\", Courier, sans-serif; font-size: 22px; background: none; left: 0px; position: absolute; text-align: center; width: 100%; z-index: 1; top: 240px;\">24:41<\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slide_Presentation\"><\/span>Slide Presentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"100%\" height=\"480\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\" src=\"https:\/\/docs.google.com\/presentation\/d\/1T9AQaZ-2ykGfZZLFH57x7klzydzqN6dwkhlOjbixiRA\/embed?start=false&#038;loop=false&#038;delayms=3000\" class=\"lazyloaded\"><\/iframe>[\/et_pb_code][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f8a6ce7a-60ed-4bbd-ae38-9443bd2b0238&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Submit_a_Comment\"><\/span>Submit a Comment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must be <a href=\"https:\/\/vendasta-corporate-only.smblogin.com\/login\/\" target=\"_blank\" rel=\"noopener\">logged in<\/a> to post a comment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nykea Behiel: Five Secrets to Make your Content Marketing BetterVideos In 2016, Vendasta\u2019s marketing team set out to generate leads through content. They grew organic leads, put marketing on a revenue quota and built robots (well, sort of). Nykea Behiel. Director of Content at Vendasta, explains five secrets of content marketing alongside tactical ideas for [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":8148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[93,95],"products":[],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-vendastacon","tag-vendastacon-2017"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nykea Behiel: Five Secrets to Make your Content Marketing Better - Content Library<\/title>\n<meta name=\"description\" content=\"Nykea Behiel teaches you five secrets of content marketing alongside tactical ideas for implementation. 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