{"id":5778,"date":"2017-02-07T11:02:24","date_gmt":"2017-02-07T11:02:24","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=5778"},"modified":"2026-01-20T19:25:41","modified_gmt":"2026-01-20T19:25:41","slug":"dan-leibson-what-local-seo-ranking-factors-really-matter","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/videos\/dan-leibson-what-local-seo-ranking-factors-really-matter\/","title":{"rendered":"Dan Leibson: What Local SEO Ranking Factors Really Matter?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/dan-leibson-what-local-seo-ranking-factors-really-matter\/#Dan_Leibson_What_Local_SEO_Ranking_Factors_Really_Matter\" >Dan Leibson: What Local SEO Ranking Factors Really Matter?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/dan-leibson-what-local-seo-ranking-factors-really-matter\/#Slide_Presentation\" >Slide Presentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/videos\/dan-leibson-what-local-seo-ranking-factors-really-matter\/#Whats_inside\" >What\u2019s inside?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Dan_Leibson_What_Local_SEO_Ranking_Factors_Really_Matter\"><\/span>Dan Leibson: What Local SEO Ranking Factors Really Matter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_module=&#8221;9295&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><\/span><a href=\"\/content-library\/category\/videos\/\" rel=\"category tag\">Videos<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p>What really moves the needle in local search? What factors actually matter? Where should you be investing in order to get the best performance and ROI? And what does the future look like? Dan Leibson from <a href=\"https:\/\/www.localseoguide.com\/\" target=\"_blank\" rel=\"noopener\">Local SEO Guide<\/a> explains with data from a 2016 study.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<template data-nitro-marker-id=\"6a6a7ffb82795d0031175800bcb01a73-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ztebxfefms.jsonp\" data-nitro-for-id=\"6a6a7ffb82795d0031175800bcb01a73-1\" id=\"6a6a7ffb82795d0031175800bcb01a73-1\"><\/script><template data-nitro-marker-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" data-nitro-for-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\" id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span style=\"display:inline-block;height:100%;width:100%;\" class=\"wistia_embed wistia_async_ztebxfefms popover=true popoverAnimateThumbnail=true videoFoam=true lazyloaded wistia_embed_initialized\" id=\"wistia-ztebxfefms-1\"><\/p>\n<div id=\"wistia_41.thumb_container\" class=\"wistia_click_to_play\" style=\"position: relative; height: 393.854px; width: 700.188px;\">\n<div id=\"wistia_86.thumbnail\" tabindex=\"0\" style=\"cursor: pointer; border-radius: 0px; display: block; height: 393.844px; overflow: hidden; outline: none; position: relative; width: 700.188px;\" class=\"\">\n<div id=\"wistia_86.thumbnail_focus_indicator\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1; box-shadow: none;\"><\/div>\n<div id=\"wistia_102.big_play_button_background\" style=\"border-radius: 0px; height: 81px; position: absolute; width: 127px; z-index: 1; background-color: rgba(84, 187, 255, 0.76); left: 287px; top: 156px; transition: 80ms ease-out; mix-blend-mode: normal;\"><\/div>\n<div id=\"wistia_102.big_play_button_graphic\" tabindex=\"-1\" role=\"button\" aria-label=\"Play\" style=\"background: url(\"data:image\/svg+xml;utf8,%20%3Csvg%20width%3D%22254%22%20height%3D%22162%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%20%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m106.06%2C44.61c-3.05%2C-2.12%20-7.21%2C0.08%20-7.21%2C3.79l0%2C65.2c0%2C3.73%204.16%2C5.91%207.21%2C3.79l47.1%2C-32.63c2.65%2C-1.82%202.65%2C-5.72%200%2C-7.54l-47.1%2C-32.63l0%2C0.02l0%2C-0.01z%22%20fill%3D%22white%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E\") 0px 0px \/ 127px 81px no-repeat transparent; cursor: pointer; display: block; height: 81px; outline: none; position: absolute; width: 127px; z-index: 1; left: 287px; top: 156px;\" class=\"\"><\/div>\n<p><img decoding=\"async\" id=\"wistia_86.thumbnail_img\" alt=\"Wistia video thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/97b16df3dd727e871bccbbb0e210a2b7ebd79789.webp?image_crop_resized=1280x720\" style=\"border: 0px; display: block; float: none; height: 393.844px; margin: 0px; max-height: none; max-width: none; padding: 0px; pointer-events: none; position: absolute; width: 700.188px; left: 0px; top: 0px;\"><\/div>\n<\/div>\n<p><\/span><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; 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_module_preset=&#8221;default&#8221; global_module=&#8221;9336&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[comment_form]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;img-vertically-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e781c4da-aad9-4095-b05a-37b92a64ef5a&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_inside\"><\/span>What\u2019s inside?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>Core Components of a Marketing Strategy:<\/strong> Digital Advertising, SEO, Listings, Reputation Management, Social Media, Website Development, Webpage Optimization, and CRM \u2014all explained in-depth.<\/li>\n<li><strong>Step-by-Step Guide:<\/strong> A beginner-friendly and easy-to-understand action plan for executing each of the above marketing strategies.<\/li>\n<li><strong>Partnership Tips and Guidance:<\/strong> Advice on when and why local SMB owners should enlist the help of a marketing agency to manage their strategy.<\/li>\n<li><strong>Data-Driven Insights:<\/strong> Eye-opening stats that highlight the competitive edge a strong marketing strategy provides.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img.png&#8221; title_text=&#8221;Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-82px||||&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Social media marketing action plan and visuals.&#8221; image_alt=&#8221;Social media marketing action plan and visuals.&#8221; image_title=&#8221;Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dan Leibson: What Local SEO Ranking Factors Really Matter?Videos What really moves the needle in local search? What factors actually matter? Where should you be investing in order to get the best performance and ROI? And what does the future look like? 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