{"id":5778,"date":"2017-02-07T11:02:24","date_gmt":"2017-02-07T11:02:24","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=5778"},"modified":"2026-01-20T19:25:41","modified_gmt":"2026-01-20T19:25:41","slug":"dan-leibson-what-local-seo-ranking-factors-really-matter","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/videos\/dan-leibson-what-local-seo-ranking-factors-really-matter\/","title":{"rendered":"Dan Leibson: What Local SEO Ranking Factors Really Matter?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h1>Dan Leibson: What Local SEO Ranking Factors Really Matter?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_module=&#8221;9295&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><\/span><a href=\"\/content-library\/category\/videos\/\" rel=\"category tag\">Videos<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p>What really moves the needle in local search? What factors actually matter? Where should you be investing in order to get the best performance and ROI? And what does the future look like? Dan Leibson from <a href=\"https:\/\/www.localseoguide.com\/\" target=\"_blank\" rel=\"noopener\">Local SEO Guide<\/a> explains with data from a 2016 study.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<template data-nitro-marker-id=\"6a6a7ffb82795d0031175800bcb01a73-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ztebxfefms.jsonp\" data-nitro-for-id=\"6a6a7ffb82795d0031175800bcb01a73-1\" id=\"6a6a7ffb82795d0031175800bcb01a73-1\"><\/script><template data-nitro-marker-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/template><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" data-nitro-for-id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\" id=\"61d2d46842a5b16a1f980e0b2f7910e4-1\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span style=\"display:inline-block;height:100%;width:100%;\" class=\"wistia_embed wistia_async_ztebxfefms popover=true popoverAnimateThumbnail=true videoFoam=true lazyloaded wistia_embed_initialized\" id=\"wistia-ztebxfefms-1\"><\/p>\n<div id=\"wistia_41.thumb_container\" class=\"wistia_click_to_play\" style=\"position: relative; height: 393.854px; width: 700.188px;\">\n<div id=\"wistia_86.thumbnail\" tabindex=\"0\" style=\"cursor: pointer; border-radius: 0px; display: block; height: 393.844px; overflow: hidden; outline: none; position: relative; width: 700.188px;\" class=\"\">\n<div id=\"wistia_86.thumbnail_focus_indicator\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1; box-shadow: none;\"><\/div>\n<div id=\"wistia_102.big_play_button_background\" style=\"border-radius: 0px; height: 81px; position: absolute; width: 127px; z-index: 1; background-color: rgba(84, 187, 255, 0.76); left: 287px; top: 156px; transition: 80ms ease-out; mix-blend-mode: normal;\"><\/div>\n<div id=\"wistia_102.big_play_button_graphic\" tabindex=\"-1\" role=\"button\" aria-label=\"Play\" style=\"background: url(\"data:image\/svg+xml;utf8,%20%3Csvg%20width%3D%22254%22%20height%3D%22162%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%20%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m106.06%2C44.61c-3.05%2C-2.12%20-7.21%2C0.08%20-7.21%2C3.79l0%2C65.2c0%2C3.73%204.16%2C5.91%207.21%2C3.79l47.1%2C-32.63c2.65%2C-1.82%202.65%2C-5.72%200%2C-7.54l-47.1%2C-32.63l0%2C0.02l0%2C-0.01z%22%20fill%3D%22white%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E\") 0px 0px \/ 127px 81px no-repeat transparent; 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_module_preset=&#8221;default&#8221; global_module=&#8221;9336&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[comment_form]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;img-vertically-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e781c4da-aad9-4095-b05a-37b92a64ef5a&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What\u2019s inside?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>Core Components of a Marketing Strategy:<\/strong> Digital Advertising, SEO, Listings, Reputation Management, Social Media, Website Development, Webpage Optimization, and CRM \u2014all explained in-depth.<\/li>\n<li><strong>Step-by-Step Guide:<\/strong> A beginner-friendly and easy-to-understand action plan for executing each of the above marketing strategies.<\/li>\n<li><strong>Partnership Tips and Guidance:<\/strong> Advice on when and why local SMB owners should enlist the help of a marketing agency to manage their strategy.<\/li>\n<li><strong>Data-Driven Insights:<\/strong> Eye-opening stats that highlight the competitive edge a strong marketing strategy provides.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img.png&#8221; title_text=&#8221;Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-82px||||&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Social media marketing action plan and visuals.&#8221; image_alt=&#8221;Social media marketing action plan and visuals.&#8221; image_title=&#8221;Digital-Marketing-Guide-for-Local-SMBs-whats-inside-img&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dan Leibson: What Local SEO Ranking Factors Really Matter?Videos What really moves the needle in local search? What factors actually matter? Where should you be investing in order to get the best performance and ROI? And what does the future look like? 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