{"id":5225,"date":"2023-02-21T10:41:33","date_gmt":"2023-02-21T10:41:33","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=5225"},"modified":"2026-03-27T21:11:58","modified_gmt":"2026-03-27T21:11:58","slug":"how-to-sell-marketing-bundles","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/","title":{"rendered":"How to scale revenue by selling high-margin product and service bundles"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Abstract geometric shapes and patterns in black and green.&#8221; image_title=&#8221;vendasta-logo-white&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#How_to_scale_revenue_by_selling_high-margin_product_and_service_bundles\" >How to scale revenue by selling high-margin product and service bundles<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Keep_reading_to_discover\" >Keep reading to discover:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Chapters\" >Chapters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#What_is_product_and_service_bundling\" >What is product and service bundling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Marketing_bundles_Your_agencys_key_to_profitability\" >Marketing bundles: Your agency\u2019s key to profitability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#A_winning_marketing_bundle_should_offer_immense_value_to_the_client_while_maintaining_a_strong_profit_margin_for_the_agency\" >A winning marketing bundle should offer immense value to the client while maintaining a strong profit margin for the agency.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Do_It_Yourself_TM\" >Do It Yourself\u00a0TM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Do_It_For_Me_TM\" >Do It For Me\u00a0TM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Do_It_With_Me_TM\" >Do It With Me\u00a0TM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#How_to_sell_product_bundles\" >How to sell product bundles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Bundling_can_introduce_clients_to_products_that_they_didnt_know_they_needed_however_this_only_works_if_the_reseller_is_bundling_strategically\" >Bundling can introduce clients to products that they didn\u2019t know they needed; however, this only works if the reseller is bundling strategically.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Strategy_1_Bundle_for_each_stage_of_the_customer_journey\" >Strategy 1: Bundle for each stage of the customer journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Strategy_2_Mix_low-selling_and_fast-moving_items\" >Strategy 2: Mix low-selling and fast-moving items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Strategy_3_Piecing_together_the_digital_solution_puzzle\" >Strategy 3: Piecing together the digital solution puzzle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#The_digital_product_puzzle\" >The digital product puzzle:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Strategy_4_Marketing_packages_pricing\" >Strategy 4: Marketing packages pricing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Digital_marketing_service_tiers_packages\" >Digital marketing service tiers packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Buy_more_pay_less\" >Buy more pay less<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Profit_margins\" >Profit margins<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Learn_how_to_sell_bundles_of_services_more_effectively\" >Learn how to sell bundles of services more effectively<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#1_Provide_tangible_toolkits\" >1. Provide tangible toolkits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#2_Use_sales_intelligence_tools\" >2. Use sales intelligence tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#3_Combine_products_and_services\" >3. Combine products and services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#4_Package_different_service_levels\" >4. Package different service levels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#5_Bundle_the_process_of_how_you_deliver\" >5. Bundle the process of how you deliver<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Product_and_service_bundling_mistakes_to_avoid\" >Product and service bundling mistakes to avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Mistake_1_Selling_too_many_package_options\" >Mistake 1: Selling too many package options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Its_important_to_restrict_the_number_of_marketing_bundles_available_to_between_three_and_five\" >It\u2019s important to restrict the number of marketing bundles available to between three and five.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Mistake_2_Undefined_package_scope\" >Mistake 2: Undefined package scope<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Mistake_3_Selling_intangible_results\" >Mistake 3: Selling intangible results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Pitch_your_bundle_How_to_sell_bundles_by_positioning_yourself_in_a_competitive_market_with_storytelling\" >Pitch your bundle: How to sell bundles by positioning yourself in a competitive market with storytelling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Unlock_the_power_of_a_digital_solutions_bundle_that_could_translate_into_an_additional_1_million_in_annual_recurring_revenue_for_your_agency\" >Unlock the power of a digital solutions bundle that could translate into an additional $1 million in annual recurring revenue for your agency.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#The_ultimate_pitch_for_selling_digital\" >The ultimate pitch for selling digital<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Setting_expectations\" >Setting expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Pillar_1_Introduce_an_unconsidered_need\" >Pillar 1: Introduce an unconsidered need<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Pillar_2_Loss_aversion_theory\" >Pillar 2: Loss aversion theory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Pillar_3_Communicate_value_by_contrasting_present_and_future\" >Pillar 3: Communicate value by contrasting present and future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Pillar_4_Introduce_your_hero_story\" >Pillar 4: Introduce your hero story<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Get_started_by_selling_Vendastas_Customer_Journey_Pro_high-value_digital_marketing_product_bundle\" >Get started by selling Vendasta\u2019s Customer Journey Pro high-value digital marketing product bundle<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Reputation_Management\" >Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Local_SEO\" >Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Social_Marketing\" >Social Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Generate_more_monthly_recurring_revenue_by_selling_bundles\" >Generate more monthly recurring revenue by selling bundles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#About_the_authors\" >About the authors<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Emily_Dyrland\" >Emily Dyrland<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/how-to-sell-marketing-bundles\/#Nicole_Lauzon\" >Nicole Lauzon<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_scale_revenue_by_selling_high-margin_product_and_service_bundles\"><\/span>How to scale revenue by selling high-margin product and service bundles<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; custom_margin=&#8221;0px||16px||false|false&#8221; global_module=&#8221;9032&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<p><a href=\"\/content-library\/guides\/\">Guides<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;]Continue reading below and learn how to package, price, and pitch your agency\u2019s offering to boost your bottom line.[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1TGzCssxWpgodKRwg4-z_syDw4awXhfnh\/view?pli=1&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Get the guide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.18)&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Ungated-ebook-hero-image-placeho.webp&#8221; alt=&#8221;Ungated-ebook-hero-image&#8221; title_text=&#8221;SMB-Guide-Cover-4.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;76%|76%&#8221; transform_scale_phone=&#8221;76%|76%&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate=&#8221;-76px|56px&#8221; transform_translate_tablet=&#8221;10px|-1px&#8221; 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image_alt=&#8221;Ungated-ebook-hero-image&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; custom_padding=&#8221;80px||80px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;img-vertically-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e781c4da-aad9-4095-b05a-37b92a64ef5a&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_reading_to_discover\"><\/span>Keep reading to discover:<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; custom_css_free_form=&#8221;.checkmark-list ul li {||  margin-bottom: 25px !important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Actionable product bundling strategies you can start using now to boost your revenue<\/li>\n<li>The packaging pitfalls you need to avoid to prevent overwhelm and confusion with your agency clients<\/li>\n<li class=\"nitro-offscreen\">The secrets to b<span>undling for each stage of the customer journey<\/span><\/li>\n<li class=\"nitro-offscreen\">Exactly what you need to know before pricing your packages appropriately for prospective and existing agency clients<\/li>\n<li class=\"nitro-offscreen\">How bundling can be your answer to client churn<\/li>\n<li class=\"nitro-offscreen\">Step-by-step instructions (with a customizable deck) for pitching those packages to your agency prospects<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; 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ul {||    padding-bottom: 0em !important;||}||}||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;44px&#8221; header_2_line_height=&#8221;1.2em&#8221; max_width=&#8221;200px&#8221; custom_margin=&#8221;||15px||false|false&#8221; header_2_font_size_tablet=&#8221;38px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chapters\"><\/span>Chapters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|on&#8221; module_class=&#8221;select-bx&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#333333&#8243; link_text_color=&#8221;#2E7655&#8243; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p><select style=\"width: 100%;\" onchange=\"location = this.value;\"><option value=\"#chapter-link-1\" selected=\"selected\">Introduction<\/option><option value=\"#chapter-link-2\">What is product and service bundling?<\/option><option value=\"#chapter-link-3\">Marketing bundles: Your agency\u2019s key to profitability<\/option><option value=\"#chapter-link-4\">How to sell product bundles<\/option><option value=\"#chapter-link-5\">Learn how to sell bundles of services more effectively<\/option><option value=\"#chapter-link-6\">Product and service bundling mistakes to avoid<\/option><option value=\"#chapter-link-7\">Pitch your bundle with storytelling<\/option><option value=\"#chapter-link-8\">Selling Vendasta\u2019s Customer Journey Pro bundle<\/option><option value=\"#chapter-link-9\">Conclusion<\/option><option value=\"#authors-link\">Authors<\/option><\/select><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|off&#8221; module_class=&#8221;left-side-menu&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li class=\"menu-item active\"><a href=\"#chapter-link-1\">Introduction<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-2\">What is product and service bundling?<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-3\">Marketing bundles: Your agency\u2019s key to profitability<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-4\">How to sell product bundles<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-5\">Learn how to sell bundles of services more effectively<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-6\">Product and service bundling mistakes to avoid<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-7\">Pitch your bundle with storytelling<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-8\">Selling Vendasta\u2019s Customer Journey Pro bundle<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#chapter-link-9\">Conclusion<\/a><\/li>\n<li class=\"menu-item\"><a href=\"#authors-link\">Authors<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_social_media_follow disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;66f28224-8a77-433c-97c0-61c62ecf8605&#8243; disabled=&#8221;on&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;dbdb-mail&#8221; url=&#8221;https:\/\/www.vendasta.com\/blog\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e2e2e2&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]dbdb-mail[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;dbdb-google&#8221; url=&#8221;https:\/\/www.vendasta.com\/blog\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e2e2e2&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]dbdb-google[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/vendasta\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e2e2e2&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/x.com\/vendasta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e2e2e2&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/vendasta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e2e2e2&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;chapter-link-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; header_2_line_height=&#8221;2em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||true|false&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> PREFACE<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Selling one product to a small or medium-sized business (SMB) has a retention rate of only 30 percent after 2 years. Selling an SMB four products shows a retention rate of 80 percent (<a href=\"\/content-library\/insights\/isv-retention-study\/\">Vendasta study<\/a>). By selling marketing bundles, you can not only increase monthly recurring revenue but your client retention rate as well.<\/p>\n<p>In this guide, we examine the basic principles of digital marketing service packagese and the benefits for your agency. You\u2019ll discover the difference between service marketing vs product marketing bundles, see marketing packages examples, and learn about <a href=\"\/blog\/bundle-price-products-vendasta-marketplace-increase-profits\/\">marketing packages pricing<\/a>. In addition, you\u2019ll learn how to craft a perfectly curated marketing bundle of digital solutions from Vendasta\u2019s Marketplace.<\/p>\n<p>Not only can high-margin marketing service packages be the key to unlocking success and profitability for your agency, but it will offer your local business clients the tools and services they need to achieve a successful online presence.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; header_2_line_height=&#8221;2em&#8221; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION ONE<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_product_and_service_bundling\"><\/span>What is product and service bundling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Product and service bundling is a method in which multiple products or services are grouped together and sold as a single cohesive marketing services package at a fixed price. By grouping products and services in this way, agencies can encourage SMB clients to buy more, and increase the effectiveness of their overall strategy. As you know, targeting one marketing channel alone isn\u2019t enough to improve a digital presence. By bundling together marketing products and services that span the customer journey and the various digital channels, you can help maximize results for your local business clients.[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION TWO<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_bundles_Your_agencys_key_to_profitability\"><\/span>Marketing bundles: Your agency\u2019s key to profitability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Instead of selling a new website, social media management, or online review management as separate single-point solutions, agencies should create digital marketing services packages. Not only does it increase overall revenue generated, but the products together are stronger than they are apart.<br \/>For example, if your boutique fashion store client is keeping up with their posting and engagement on their social media accounts, they may encourage potential customers to conduct a Google search about their business. Once the customer lands on that business\u2019s Google Business Profile, they\u2019ll scroll through some of the reviews for the business to see what other customers are saying about their interactions with the boutique. If the reviews are positive, the new customer may be encouraged to visit the SMB\u2019s recently redesigned website, where they can complete an online purchase or decide to visit the store in person.<\/p>\n<p>In an increasingly challenging and competitive market, agencies can quickly position themselves as a front runner just by crafting the perfect marketing bundle that spans this entire customer journey.<\/p>\n<p>Why?<\/p>\n<p>The agency that is only selling one marketing service is leaving holes in the customer journey for prospects to fall out.<\/p>\n<p>Take ads for example: If an agency is only selling digital advertising, there is a good chance that the local business\u2019s advertising dollars will be funding their competitor. The ads might drive a prospect online to do research, but during research, that person might realize the competitor has better reviews, a better website, or higher rankings in search results. As a result, they will be more likely to convert with the competitor.<\/p>\n<p>Marketing agency service packages allow you to sell more services that cover the entire customer journey, which enables local businesses to generate more revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Your-million-dollar-pitch-deck-f.webp&#8221; alt=&#8221;Your-million-dollar-pitch-deck-f&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Your-million-dollar-pitch-deck-f&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_padding=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_tablet=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_winning_marketing_bundle_should_offer_immense_value_to_the_client_while_maintaining_a_strong_profit_margin_for_the_agency\"><\/span>A winning marketing bundle should offer immense value to the client while maintaining a strong profit margin for the agency.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Many SMBs struggle with the same challenges when it comes to their digital footprint. They need to ensure their online presence is accurate, up to date, and a strong representation of their brand and offering. Not all SMB budgets, however, are created equal. It\u2019s critical for agencies to not only consider which solutions to package together in their ultimate offering, but they need to accommodate varying service levels. Digital marketing service tier packages will ensure higher-touch clients remain super-served and lower-budget clients can access the tools they need without the hassle.<\/p>\n<p>At Vendasta, we recommend three primary delivery methods when selling digital solutions and services to SMBs:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;sup {||    bottom: .8em;||    font-size: .6em;||    font-weight: 700;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_It_Yourself_TM\"><\/span>Do It Yourself<span>\u00a0<\/span><sup>TM<\/sup><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do It Yourself (DIY) is the most cost-friendly option for businesses. It works best for local business owners with smaller budgets who are willing to invest some time into interacting with their own customers online through tools that will cut down on the toil.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_It_For_Me_TM\"><\/span>Do It For Me<span>\u00a0<\/span><sup>TM<\/sup><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do It For Me (DIFM) is more costly for local businesses; however, it completely removes their need to manage accounts and interactions themselves, making the additional spend worth it for many time-starved local business owners.<\/p>\n<p>The DIFM service model will require some additional time and fulfillment from your agency team, and pricing should be set according to cover your delivery costs, leaving room for profit as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_It_With_Me_TM\"><\/span>Do It With Me<span>\u00a0<\/span><sup>TM<\/sup><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do It With Me (DIWM) is a hybrid of the other two options, and can be an effective way to deliver services to your clients with middle-of-the road budgets in mind.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/diy-diwm-difm-2-1.webp&#8221; alt=&#8221;diy-diwm-difm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;diy-diwm-difm&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]Perhaps your DIWM package includes a few self-service options you know your clients would feel comfortable with maintaining. However, you support them on delivery with a few high-impact products that would take some time for the client to learn on their own. For some SMBs, this approach can offer the best of both worlds. It can help them keep costs down where it makes sense, but still give them a level of access to your internal team for support and guidance.<\/p>\n<p>Later on in this guide, we will dive deeper into the exact formula for producing a high-margin DIY marketing bundle with a rinse-and-repeat sales cycle that can help skyrocket your agency\u2019s growth. We\u2019ll share the recommended cost breakdown for our most popular digital solutions so you can learn how to make money selling bundles and demonstrate how to prove value and retain clients with automated proof-of-performance reporting.<\/p>\n<p>Before we get too deep, however, let\u2019s explore some of the do\u2019s and don\u2019ts every agency should consider when packaging products and services to best fit the client\u2019s needs.[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION THREE<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_sell_product_bundles\"><\/span>How to sell product bundles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; ol_line_height=&#8221;1.7em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Product bundling is essentially a pricing strategy to increase revenue, keep a wider variety of products in rotation, and introduce new products and services to clients. Resellers who bundle products and services rather than sell them individually will quickly see the positive growth effects of cross-selling.<\/p>\n<p>When you\u2019re trying to determine how to sell bundles, there are two main types of marketing bundles you should know about: Mixed bundling and pure bundling:<\/p>\n<ol>\n<li><strong>Mixed bundling<\/strong>includes the marketing bundle and also the individual products and services that are a part of the bundle. This means that the products and services included in the marketing package are available to be sold individually if that is a better option for the customer.<\/li>\n<li><strong>Pure bundling<\/strong>includes <i>only<\/i>the products offered in the marketing package, meaning these products are only available when purchased as a marketing bundle and cannot be purchased separately. This option is very restrictive in comparison to mixed bundling. This is limiting to customers and is a far less common bundling tactic than mixed bundling.<\/li>\n<\/ol>\n<p>Exceptional customer service is an integral part of product and service bundling for marketing agencies. Customers can undoubtedly search for and find similar products to your offerings elsewhere. But if you have high customer satisfaction and great online reviews, you will stand out as the number-one choice. Don\u2019t forget to sweeten the marketing bundle deal with an emphasis on the savings clients can expect from purchasing a digital marketing services package.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_padding=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_tablet=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bundling_can_introduce_clients_to_products_that_they_didnt_know_they_needed_however_this_only_works_if_the_reseller_is_bundling_strategically\"><\/span>Bundling can introduce clients to products that they didn\u2019t know they needed; however, this only works if the reseller is bundling strategically.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;section-three&#8221; module_class=&#8221;section-two&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; custom_padding=&#8221;15px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; global_colors_info=&#8221;{}&#8221;]The following marketing packages example strategies will help resellers who are new to bundling increase revenue quickly, while simultaneously delivering an exceptional customer experience.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe width=\"100%\" height=\"60\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\"src=\"https:\/\/www.youtube.com\/embed\/ddCfTfE7F9s\" class=\"lazyloaded\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_1_Bundle_for_each_stage_of_the_customer_journey\"><\/span>Strategy 1: Bundle for each stage of the customer journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Reselling marketing bundles can look similar to selling individual products. Customer research, freemium products, bundling tactics, up-selling and cross-selling opportunities, digital marketing monthly service tier packages, and referrals are all a part of bundling throughout the customer journey.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Bundle-for-each-stage-of-the-cus.webp&#8221; alt=&#8221;Bundle-for-each-stage-of-the-cus&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Bundle-for-each-stage-of-the-cus&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1dVlDd_NNpY2St5Pwoni8wS4fUoSrlOm2\/view?usp=share_link&#8221; button_text=&#8221;Get the infographic&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]If you\u2019re wondering how to make money selling bundles, consider approaching sales through the customer journey. This strategy helps resellers build a relationship with customers as they move through the following five phases: [\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Phase 1. Awareness<\/strong><\/p>\n<p>As you make prospective clients aware of your offerings, it\u2019s important to position your marketing bundles as solutions to their pain points. Customer research is important at this stage. It\u2019s also important to showcase the benefits of bundling and explain how much your clients can save by purchasing a digital marketing service package rather than individual products.<\/p>\n<p><strong>Phase 2. Consideration<\/strong><\/p>\n<p>At this stage, you can offer prospects a freemium version of all product bundles. This gives them a chance to try out the solutions first hand. If they are satisfied, it can successfully lead to them purchasing the full version of the best product bundle fit.<\/p>\n<p><strong>Phase 3. Decision<\/strong><\/p>\n<p>Bundling tactics at this stage may include bundling marketing products by theme, putting a limited time on exclusive bundle deals for first-time buyers, or tailoring marketing bundles to the individual client.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Themes<\/strong>\u00a0solve for a clear problem such as difficulty managing an online reputation.<\/li>\n<li aria-level=\"1\"><strong>Time limits<\/strong>\u00a0create a sense of urgency.<\/li>\n<li aria-level=\"1\"><strong>Specific deals<\/strong>\u00a0for first-time buyers give them a feeling of uniqueness.<\/li>\n<li aria-level=\"1\"><strong>Tailored bundles<\/strong>\u00a0make clients feel well taken care of in the sense that the reseller understands their specific needs.<\/li>\n<\/ul>\n<p><strong>Phase 4. Retention<\/strong><\/p>\n<p>The retention phase is your opportunity to upsell and cross-sell.<\/p>\n<p>Product bundles examples:<\/p>\n<p>Add-ons like Vendasta\u2019s\u00a0<a href=\"\/local-listings\/listing-sync-pro\/\">Listing Sync Pro<\/a>\u00a0and Listing Distribution are great upsell options for clients who are already using\u00a0<a href=\"\/local-listings\/local-seo\/\">Local SEO<\/a>.<\/p>\n<p>For that same client, a good product to cross-sell might be\u00a0<a href=\"\/reputation\/reputation-ai\/\">Reputation Management<\/a>. Because they are trying to build up their online presence with Vendasta&#8217;s Local SEO, they\u2019ll probably need to find a way to better manage that online reputation.<\/p>\n<p><strong>Phase 5. Advocacy<\/strong><\/p>\n<p>At this stage, resellers should approach their most successful clients with a referral deal.<\/p>\n<p>This can look like further bundle discounts, cutting a check, or adding a product to their bundle for free once they\u2019ve referred a certain number of prospects.<\/p>\n<p>Referral marketing is an authentic tactic that holds less bias than an agency promoting themselves.<\/p>\n<p>Each phase that a client moves through requires a different approach and gives you the opportunity to sell more.\u00a0<strong>Know your customer.<\/strong>\u00a0The key to creating marketing packages throughout the customer journey is to research and understand each individual client\u2019s needs. Always have a one-to-one conversation with each client after conducting research to better understand their pain points and discuss bundled solutions.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy_2_Mix_low-selling_and_fast-moving_items\"><\/span>Strategy 2: Mix low-selling and fast-moving items<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Combine products and services that complement each other and aren\u2019t usually sold individually.<\/p>\n<p>A strategic mix of less popular and more popular products bundled together is a great option for introducing those low-selling products to clients.<\/p>\n<p>Here\u2019s a product bundles example that mixes low- and fast-moving items: Perhaps you have a great product to resell but it\u2019s newer, lesser known, or just hasn\u2019t been positioned well. This strategy provides a great opportunity to shine a light on it and make those lesser-known products visible. Introducing new products through a bundle is a savvy strategy to include in the marketing mix.<\/p>\n<p>A low-selling product or service isn\u2019t necessarily something to overlook. It can still be a valuable product for clients if sold in a smart mix. Perhaps an add-on to social media management isn\u2019t popular initially or on its own. If you sell it in a bundle with that social media management product or service, your customers are more likely to see the value in it.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy_3_Piecing_together_the_digital_solution_puzzle\"><\/span>Strategy 3: Piecing together the digital solution puzzle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]According to Vendasta Partner Development Manager Arpit Madan, all agencies need to be familiar with what he calls a digital puzzle. This puzzle is a seven-step checklist of solutions that build off of one another. Each solution is a piece of that puzzle and not all solutions fit together perfectly.\u00a0<\/p>\n<p>Some pieces like website solutions and on-site SEO fit together, but digital advertising campaigns don\u2019t fit into the first two pieces, and so there has to be another piece connecting them.\u00a0<\/p>\n<p><strong>Here are some marketing packages examples from Vendasta:<\/strong><\/p>\n<p>Products and product categories build on one another intuitively with suggestions throughout Vendasta\u2019s product pages and recommended packages.<\/p>\n<p>At the beginning of their journey, clients may need help managing their online reputation and building an SEO strategy from scratch. Further along, that same business might be in a good position to start spending on digital ads, but that\u2019s not something worth spending money on until they\u2019ve built up their online presence. As you become familiar with the more than 250 digital solutions in Marketplace, you\u2019ll be able to bundle and resell solutions in whatever groupings work for you and your clients.<i>\u00a0<\/i><\/p>\n<p>Build bundles based on the solutions categories in the below order so that customers get the most value out of the products you resell, at the right time.[\/et_pb_text][et_pb_text module_class=&#8221;checkmark-list&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|700|||on|||gcid-primary-color|&#8221; ul_text_color=&#8221;#FFFFFF&#8221; ul_line_height=&#8221;2em&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_padding=&#8221;40px|60px|40px|60px|true|true&#8221; custom_padding_tablet=&#8221;40px|60px|40px|60px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; ul_line_height_tablet=&#8221;1.5em&#8221; ul_line_height_phone=&#8221;1.5em&#8221; ul_line_height_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93}&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221; link_text_color__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_digital_product_puzzle\"><\/span>The digital product puzzle:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Optimized website:<\/strong>\u00a0Tools include\u00a0<a href=\"\/websites\/wordpress-hosting\/\">WordPress Hosting<\/a>,\u00a0<a href=\"\/websites\/godaddy\/\">GoDaddy<\/a>, and\u00a0<a href=\"\/websites\/domains\/\">Domains<\/a>.<\/li>\n<li><strong>On-site SEO:<\/strong>\u00a0Tools in Marketplace include\u00a0<a href=\"\/seo\/alpha-seo\/\">Alpha SEO<\/a>\u00a0and\u00a0<a href=\"\/seo\/boostability-seo\/\">Boostability SEO<\/a>.<\/li>\n<li><strong>Local SEO:<\/strong>\u00a0<a href=\"\/local-listings\/listing-sync-pro\/\">Yext Listing Sync Pro<\/a>\u00a0and\u00a0<a href=\"\/local-listings\/citation-builder\/\">Citation Builder<\/a>\u00a0are both Marketplace tools that help develop authority with search engines.<\/li>\n<li><strong>Reputation management:<\/strong>\u00a0The\u00a0<a href=\"\/reputation\/reputation-ai\/\">Reputation Management<\/a>\u00a0product provides a singular dashboard to manage all reviews.<\/li>\n<li><strong>Tracking tool:\u00a0<\/strong><a href=\"\/platform\/business-app\/executive-report\/\">Executive Report<\/a>\u00a0found in Vendasta\u2019s Business App is an automated assessment that gives resellers access to proof-of-performance reporting and data-informed product and service recommendations.<\/li>\n<li><strong>Social:<\/strong>\u00a0Marketplace tools include\u00a0<a href=\"\/social-media\/social-marketing\/\">Social Marketing<\/a>\u00a0and <a href=\"\/products\/adcellerant-targeted-display\/\">AdCellerant<\/a>,\u00a0<a href=\"\/matchcraft\/#matchcraft-services\">Digital Advertising Services<\/a>, and many more options.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;3em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Some other valuable marketing service package examples from the Vendasta Marketplace include:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"\/blog\/bundle-vendasta-web-design-seo\/\">Bundling web design and SEO<\/a><\/li>\n<li aria-level=\"1\"><a href=\"\/blog\/packaging-seo-ppc-management\/\">Packaging SEO and PPC management<\/a><\/li>\n<li aria-level=\"1\">Bundling different types of\u00a0<a href=\"\/blog\/white-label-content-vendasta-marketplace\/\">white-label content into marketing service packages<\/a><\/li>\n<li aria-level=\"1\"><a href=\"\/blog\/social-media-marketing-packages\/\">Create social media packages<\/a>\u00a0with a variety of different products and services<\/li>\n<li aria-level=\"1\">Create\u00a0<a href=\"\/blog\/media-seo-packages\/\">SEO packages<\/a>\u00a0and learn how to\u00a0<a href=\"\/blog\/price-monthly-seo-packages-questions\/\">price those SEO bundles effectively<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy_4_Marketing_packages_pricing\"><\/span>Strategy 4: Marketing packages pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Part of knowing your client is understanding their value perception of your products. This will influence which products are selected for marketing bundles and how you set marketing packages pricing. Perceived value is a customer\u2019s individual perception of a product or service\u2019s value to them, and it\u2019s measured by the price they are willing to pay for that marketing bundle.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Digital_marketing_service_tiers_packages\"><\/span>Digital marketing service tiers packages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Digital marketing service tiers packages show businesses how they can grow with the available products and services. Generally ranging from a freemium or entry-level bundle all the way up to an enterprise, cream-of-the-crop marketing service package, this structure clearly lays out a growth pattern.\u00a0<\/p>\n<p>For a business that is beyond the basic package, but not ready to pay out what the top-tiered bundle costs, there should be a small variety of digital marketing packages. Or, if you cater to a very specific audience, add a carefully selected product bundle in the middle. Why? Psychologically speaking, most businesses will choose the middle tier when you price digital marketing service tier packages.<\/p>\n<p>When it comes to how to\u00a0<a href=\"\/blog\/digital-marketing-packages-restaurants\/\">sell bundles<\/a>, tiered bundles simplify the marketing packages pricing system by showing a range of choices priced accordingly. They also enable upselling to the next bundle when a business outgrows its current bundle. This makes sales less complicated as long as the client is satisfied with the base products.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Buy_more_pay_less\"><\/span>Buy more pay less<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A classic positioning statement that will help you discover how to make money selling bundles is \u201cbuy more, pay less.\u201d Essentially, all marketing bundles should be following this marketing packages pricing strategy, because this is really the whole point in buying a bundle of products and services.\u00a0<\/p>\n<p>Rather than paying the full price for a number of products individually, a small business can get those same products plus a little extra for a discounted price if they\u2019re willing to purchase them all together.\u00a0<\/p>\n<p>Of course, if clients require a product that is not included in that bundle, they will then pay for that product as an add-on. This means resellers will sell more products and their clients will have their digital needs taken care of. Rather than taking care of one thing at a time with one product at a time, small businesses will have a well-rounded digital marketing strategy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Profit_margins\"><\/span>Profit margins<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We all enjoy the feeling of empowerment when it comes to being given a choice but more often than not in a set of slightly differing options, we will choose the one priced in between the lowest and highest prices. A psychological theory called middle option bias highlights our natural tendency to select the middle option, or in this case, the middle-of-the-road product bundle. This is foundational to digital marketing monthly service tiers packages. This theory gives agencies some wiggle room to price the middle product bundle higher than they might think at first.\u00a0<\/p>\n<p>It\u2019s your job to know your client, the market, and your products. With that knowledge, it will be easier to decipher your client\u2019s perceived value of your bundles. As much as a client doesn\u2019t want to overpay for a marketing bundle, you don\u2019t want to undercharge.\u00a0<\/p>\n<p>Typically, Vendasta partners selling our foundational marketing agency service packages have a markup of 40 to 60 percent above the wholesale price.[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION FOUR<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_how_to_sell_bundles_of_services_more_effectively\"><\/span>Learn how to sell bundles of services more effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]It sounds counterintuitive, but in order to sell a marketing service more easily (as opposed to a marketing tool or platform), you\u2019ll need to position it as though it\u2019s a tangible product. Positioning a service as a tangible product makes the buying decision easier for prospective clients who might have difficulty seeing the value your services provide. It can help you make money selling bundles of services.<br \/>\nPrice is the most tangible aspect of a service at the point of decision. By bundling services, you can present prospects with a below-market price for the individual services included in a marketing bundle. The following five digital marketing packages examples illustrate different techniques for selling bundled services.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Provide_tangible_toolkits\"><\/span>1. Provide tangible toolkits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order to turn your service into a product, you can provide tangible evidence of your expertise in the form of templates, checklists, whitepapers, and guides. Combine these elements into themed toolkits for sales enablement, such as:<\/p>\n<ul>\n<li aria-level=\"1\">developing a social media strategy<\/li>\n<li aria-level=\"1\">how to manage an online reputation<\/li>\n<li aria-level=\"1\">an SEO management handbook<\/li>\n<li aria-level=\"1\">building a digital marketing plan<\/li>\n<\/ul>\n<p>These toolkits can be added to similarly themed bundles of products and services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_sales_intelligence_tools\"><\/span>2. Use sales intelligence tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Resellers can take advantage of sales intelligence tools like Vendasta\u2019s\u00a0<a href=\"\/platform\/snapshot\/\">Snapshot Report<\/a>\u00a0to determine what service or product a prospect needs. This report evaluates a prospect\u2019s online presence. It might indicate that they\u2019re failing at SEO or digital ads, for example. It shows resellers where the prospect\u2019s pain points lie, allowing them to determine which of their services or products will fill each client\u2019s needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Combine_products_and_services\"><\/span>3. Combine products and services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Vendasta Marketplace includes over 250 products and services to resell. This presents a unique opportunity to build on your core offering with bundles that include both products and services. A combination of both can best serve your clients and prove your value as the agency of choice in your field.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Package_different_service_levels\"><\/span>4. Package different service levels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you know your client and their needs, you will be able to package together different services based on the concept of tiered bundles. Much like a reseller can have three tiers of product bundles ranging from basic to enterprise level with pricing that reflects the value of the package, you can do the same with services. Piece together relevant services, such as SEO and copywriting, depending on the level of effort required on your part, and then price those bundles accordingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Bundle_the_process_of_how_you_deliver\"><\/span>5. Bundle the process of how you deliver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are still having difficulty deciphering how to package your services, think about packaging your delivery process instead. Similar to a tangible toolkit that provides sales enablement, this will look like a tangible document that takes prospects through your service delivery process.<\/p>\n<p>For example, if you offer reputation management services, this could include review responses. The process for review responses would include tailoring the tone and wording, explaining how you take the conversation offline in response to negative reviews, and how you manage reviews from a number of platforms and listing sites all in one place to ensure nothing is missed.<\/p>\n<p>The delivery process should be written out logically to outline exactly how you will take care of your prospect and prove why you are the right agency for the job.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION FIVE<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_and_service_bundling_mistakes_to_avoid\"><\/span>Product and service bundling mistakes to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_code module_id=&#8221;chapter-link-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<iframe width=\"100%\" height=\"60\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\"src=\"https:\/\/www.youtube.com\/embed\/Kn1wwh3OFYM\" class=\"lazyloaded\"><\/iframe>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]Not all marketing bundles are created equally. You might have great offerings, but prospects won\u2019t see the value of those offerings if they aren\u2019t results-based. Agencies have to be able to tell a prospect exactly what they can expect from the bundle being offered to them.<br \/>\nEven though marketing agency service packages are theoretically easier to sell than individual products and services, their positioning, and how they are put together, is very important to their success.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mistake_1_Selling_too_many_package_options\"><\/span>Mistake 1: Selling too many package options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Although you might have access to an extraordinary number of pieces to the digital puzzle, it would be smart to avoid too much of a good thing. Too many bundles and options within those bundles can quickly overwhelm prospective clients, leading them to drop out before completing a sale. This is not a good way to sell bundles.<\/p>\n<p>The paradox of choice tells us that having too many choices leaves people overwhelmed, dissatisfied, and sometimes anxious. Barry Schwartz, author of <a href=\"https:\/\/www.amazon.com\/The-Paradox-of-Choice-audiobook\/dp\/B00429IOPI\/ref=sr_1_1?keywords=the+paradox+of+choice&amp;qid=1664512324&amp;qu=eyJxc2MiOiIxLjgzIiwicXNhIjoiMS40NSIsInFzcCI6IjEuNTAifQ%3D%3D&amp;s=books&amp;sprefix=the+paradox+of%2Cstripbooks-intl-ship%2C98&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\"><i>The Paradox of Choice: Why More Is Less<\/i><\/a>, studied the intersection of economics and psychology. One of his observations was that, although our number of choices have increased dramatically over the past century, consumer satisfaction has not increased at the same rate. In fact, having an overwhelming number of choices was actually making people less happy with the decisions they made. Dissatisfaction and second-guessing of decisions actually increase when more options are available because people don\u2019t know if they\u2019ve made the best possible decision.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_padding=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_tablet=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_important_to_restrict_the_number_of_marketing_bundles_available_to_between_three_and_five\"><\/span>It\u2019s important to restrict the number of marketing bundles available to between three and five.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Freedom of choice cannot be removed from the buying decision; however, limiting the number of choices to between three and five different bundle options reduces the likelihood of a prospect walking away before purchasing.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mistake_2_Undefined_package_scope\"><\/span>Mistake 2: Undefined package scope<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Don\u2019t leave clients wondering because this leads to confusion, frustration, and, ultimately, churn. This mistake can be avoided by defining the scope of your marketing bundles and asking yourself:<\/p>\n<ul>\n<li aria-level=\"1\">How long should a client expect to wait before seeing specific results?<\/li>\n<li aria-level=\"1\">When does the bundle get renewed?<\/li>\n<li aria-level=\"1\">Exactly how much should you charge for marketing services bundles, and will there be any necessary add-ons in the near future that will cost more?<\/li>\n<\/ul>\n<p>By defining the scope of your marketing bundles and each of the products included, you give yourself the power to set the client\u2019s expectations realistically. Although there aren\u2019t necessarily any guarantees, this sets clients at ease because the expert they paid has a clearly defined job to do.<\/p>\n<p>Depending on the products and services offered in a bundle, you should define the length of time necessary before a client can expect to need an add-on or upgraded package. This basically guarantees upselling opportunities and keeps customers\u2019 results from plateauing.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mistake_3_Selling_intangible_results\"><\/span>Mistake 3: Selling intangible results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||on|||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You have to give prospects a reason to buy from you rather than a competitor. Review the section\u00a0<em>Learn how to sell bundles of services more effectively<\/em>\u00a0for more in-depth information on selling intangible results or stay here for the bullet points:<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Provide tangible toolkits<\/strong>\u00a0| For example: templates, checklists, white papers, guides etc.<\/li>\n<li aria-level=\"1\"><strong>Use sales intelligence tools\u00a0<\/strong>| Vendasta\u2019s\u00a0<a href=\"\/platform\/snapshot\/\">Snapshot Report<\/a>\u00a0can be used to evaluate a prospect\u2019s online presence<\/li>\n<li aria-level=\"1\"><strong>Combine products and services\u00a0<\/strong>| Sell mixed bundles of products and services together<\/li>\n<li aria-level=\"1\"><strong>Bundle different service levels<\/strong>\u00a0| More in-depth services can be priced higher than a bundle of basic services<\/li>\n<li aria-level=\"1\"><strong>Bundle the process of how you deliver\u00a0<\/strong>| Create a tangible document that walks prospects through your service delivery process<\/li>\n<\/ul>\n<p>You should be able to show prospects what kind of results they can expect from each of the offered bundles using the above tactics. It\u2019s also important to use data to back up the expected impact of your products and services.<\/p>\n<p>Above all else, speak in the language that your clients understand. It\u2019s hard enough to sell something intangible, so why make it more difficult by expecting them to know exactly what they need? Business owners are coming to you for help with a specific digital need because they are not experts in your field. Speaking in plain language and explaining basic terms and functions of your digital offerings can go a long way in establishing the foundation of a relationship.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION SIX<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pitch_your_bundle_How_to_sell_bundles_by_positioning_yourself_in_a_competitive_market_with_storytelling\"><\/span>Pitch your bundle: How to sell bundles by positioning yourself in a competitive market with storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Now that we\u2019ve explored the do\u2019s and don\u2019ts of product bundling for agencies, let\u2019s dive deep.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#072337&#8243; custom_padding=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_tablet=&#8221;40px|80px|40px|80px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Unlock_the_power_of_a_digital_solutions_bundle_that_could_translate_into_an_additional_1_million_in_annual_recurring_revenue_for_your_agency\"><\/span>Unlock the power of a digital solutions bundle that could translate into an additional $1 million in annual recurring revenue for your agency.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_ultimate_pitch_for_selling_digital\"><\/span>The ultimate pitch for selling digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe width=\"100%\" height=\"60\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\"src=\"https:\/\/www.youtube.com\/embed\/hVNhJWuM4wA\" class=\"lazyloaded\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||on|||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You know how important it is for a local business to have a digital presence. But how do you convince your prospects they need to be more visible online?<\/p>\n<p>There\u2019s a ton of noise out there, but one of the easiest ways to cut through the competition is by telling a powerful story when selling bundles. Having the best products and services isn\u2019t enough. If you don\u2019t have a story that compels your prospects\u2014that gets to the heart of their needs\u2014you won\u2019t win in a crowded marketplace.<\/p>\n<p>According to cognitive psychologist\u00a0<a href=\"https:\/\/www.hup.harvard.edu\/catalog.php?isbn=9780674003668\" target=\"_blank\" rel=\"noopener\">Jerome Bruner<\/a>, stories are 22 times more memorable than facts and figures alone. In fact, our neural activity increases\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/cco-digital\/april-2019\/storytelling-neuroscience-joe-lazauskas\/\" target=\"_blank\" rel=\"noopener\">five times<\/a>\u00a0when listening to a story.<\/p>\n<p>At Vendasta, we\u2019ve developed a digital sales pitch deck based on proven methodology developed by Tim Riesterer from Corporate Visions. The framework is based on the principle that clients don\u2019t need to be told\u00a0<em>why<\/em>\u00a0to do something, they need to be told why they need to\u00a0<em>change<\/em>\u00a0and why they need to do it\u00a0<em>now<\/em>.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe width=\"100%\" height=\"60\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\"src=\"https:\/\/www.youtube.com\/embed\/jijXbEoD6nc\" class=\"lazyloaded\"><\/iframe>[\/et_pb_code][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Setting_expectations\"><\/span>Setting expectations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/In-line-1-1.webp&#8221; alt=&#8221;In-line-1-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;In-line-1-1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]The first few slides of the presentation should be a standard. Because we are using a storytelling approach, it\u2019s important to include an agenda slide. It\u2019s important your prospective clients aren\u2019t caught off guard, wondering when you will actually start presenting to them.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pillar_1_Introduce_an_unconsidered_need\"><\/span>Pillar 1: Introduce an unconsidered need<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After introductions and stage setting, the first thing you should be doing in your digital bundle sales presentation is to introduce your point of view to the prospect. It doesn\u2019t need to be revolutionary, but it does need to be true because this viewpoint will lay the groundwork for the rest of the presentation. You are preparing your customers to be destabilized and are taking the time to set yourself up as a trustworthy solution to their unconsidered need.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/In-line-2-1.webp&#8221; alt=&#8221;In-line-2-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;In-line-2-1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]Your prospect likely knows that some aspects of digital marketing are important and they might even have tried to handle multiple aspects of digital marketing themselves, but they probably haven\u2019t thought about having a holistic digital marketing strategy.<\/p>\n<p>That should be the unconsidered need.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pillar_2_Loss_aversion_theory\"><\/span>Pillar 2: Loss aversion theory<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, you should move into this framework\u2019s second pillar: loss aversion theory. Loss aversion theory tells us that the pain of losing $10 is greater than the pleasure of gaining $10, so we\u2019re showing them how painful it would be to not take action on the unconsidered need we introduced.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/In-line-3-1.webp&#8221; alt=&#8221;In-line-3-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;In-line-3-1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It\u2019s important that agencies take time at this stage for two-way communication with the local business owner. It not only shows that you are there to have a conversation, but it also makes the prospect quantify the problem themselves. You may pose a question like \u201cHow much is one customer worth to you?\u201d<\/p>\n<p>You should be spending time building up trust with your customers by sharing your industry knowledge and expertise. Demonstrate why you are the right person to help solve the problem before you demonstrate the solution.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/In-line-4-1.webp&#8221; alt=&#8221;In-line-4-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;In-line-4-1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]Using Vendasta\u2019s million-dollar pitch deck, tell your prospect about the customer journey all while hammering home that businesses need to have a comprehensive digital marketing strategy. At this stage, you\u2019re still leveraging loss aversion bias to your advantage by highlighting that not only does the prospect lose out on business, but all of their advertising money is being spent marketing for their competitor.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pillar_3_Communicate_value_by_contrasting_present_and_future\"><\/span>Pillar 3: Communicate value by contrasting present and future<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Now that you\u2019ve created enough pain and built up enough trust, you can move on to the third pillar\u2014communicating value by contrasting your prospect\u2019s present state with a future state where they follow your expert advice. Show them your solution bundle, some examples of what winning might look like, and then ask: \u201cWould a future state where your unconsidered need is solved be better than now?\u201d A prospect should fairly obviously know that the answer is yes.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/In-line-5-1.webp&#8221; alt=&#8221;In-line-5-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;In-line-5-1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|||||||gcid-primary-color|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pillar_4_Introduce_your_hero_story\"><\/span>Pillar 4: Introduce your hero story<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Finally, before your prospect can start anticipating any regret, move into the fourth pillar and show them a hero story they can imagine themselves in. Mix in numbers, graphs, and visuals here. Doing so is extremely effective when telling a story. Choose a successful example of your work for best results.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/In-line-6-1.webp&#8221; alt=&#8221;In-line-6-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Presentation slide with success metrics and superhero graphic.&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Once concluded, you can begin walking your prospect through a proposal for your high-margin product bundle.[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-8&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> SECTION SEVEN<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_started_by_selling_Vendastas_Customer_Journey_Pro_high-value_digital_marketing_product_bundle\"><\/span>Get started by selling Vendasta\u2019s Customer Journey Pro high-value digital marketing product bundle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Now let\u2019s explore how you can use Vendasta to turn the promise you\u2019ll make with your new sales pitch into reality for your clients. In this section, we\u2019ll cover how you can create and sell the high-margin Customer Journey Pro digital bundle with Vendasta in a profitable, repeatable, and scalable way. [\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe width=\"100%\" height=\"60\" allow=\"autoplay autoplay; encrypted-media; gyroscope;\"src=\"https:\/\/www.youtube.com\/embed\/GbH_q9xDRcg\" class=\"lazyloaded\"><\/iframe>[\/et_pb_code][et_pb_text module_class=&#8221;list-indented&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Vendasta platform has a built-in Marketplace of more than 250 digital solutions you can resell to your clients. Marketplace allows you to meet more of your clients\u2019 needs, and wholesale reseller pricing means you can set and maintain healthy profit margins for your agency.<\/p>\n<p>With Vendasta\u2019s Customer Journey Pro bundle, we\u2019ll be highlighting three of the most popular foundational solutions for the online success of local businesses:<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;list-indented&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#555555&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_free_form=&#8221;#left-area ul, .entry-content ul||{||  padding: 0 0 0 1em;||}&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reputation_Management\"><\/span><a href=\"\/reputation\/reputation-ai\/\">Reputation Management<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Vendasta\u2019s Reputation Management app lets your clients manage their reviews from hundreds of sites and respond in just a couple of clicks with pre-written, smart templates powered by artificial intelligence (AI).<\/p>\n<p>They can benchmark their reputation against competitors, analyze sentiment, and use insights to manage their business more effectively.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span><a href=\"\/local-listings\/local-seo\/\">Local SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Vendasta\u2019s Local SEO is one place for your clients to keep information about their business\u2014such as name, address, hours of operation, and phone number\u2014consistent across sites like Google, Facebook, Instagram, and Twitter. So when some of their business details change, those changes are reflected everywhere online.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_Marketing\"><\/span><a href=\"\/social-media\/social-marketing\/\">Social Marketing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Vendasta\u2019s Social Marketing app helps you and your client gain control of their social media presence. You can create calendars of social posts in advance, post to Facebook, Instagram, Twitter, and Google simultaneously, and find new potential customers in their area.<\/p>\n<p>Bundling together Reputation Management, Local SEO, and Social Marketing through the Vendasta platform will give your local business clients access to:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>A centralized login to access these three apps, so they can manage their online presence, reviews, and social media in one spot.<\/li>\n<li aria-level=\"1\">Automatic reporting that brings together your clients\u2019 online performance and continues to show value over time.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In addition, it is recommended that your team delivers on the elements described below to complement the roll out of this digital solution bundle:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Have your team use Vendasta to claim your clients\u2019 most essential business listings on Google, Facebook, Instagram, and Twitter, and ensure your clients\u2019 business name, address, phone number, hours of operation, and website details are synced, consistent, and accurate.<\/li>\n<li>Your team will also respond to any reviews that come through for your clients on essential review sites.<\/li>\n<li>And finally, your team will create two (2) engaging social posts for your clients each week on their Instagram, Facebook, Twitter, and Google Business Profile.<\/li>\n<li>You\u2019ll also schedule a check in with your clients in 30, 60, and 90 days, so you can review all of the great work your team has been doing to help your client.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It\u2019s this product bundle example combination of effective marketing tools and ongoing services from your agency team that make the Do It With Me tm approach incredibly valuable for your clients.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef1e6f7d-555f-4a76-a7bd-917af8e0b626&#8243; height=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;chapter-link-9&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;579ec093-1742-44b2-b631-91874b32d2d3&#8243; text_text_color=&#8221;#3F9B63&#8243; custom_margin=&#8221;20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;display:none !important;&#8221; border_width_bottom=&#8221;3px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> CONCLUSION<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Generate_more_monthly_recurring_revenue_by_selling_bundles\"><\/span>Generate more monthly recurring revenue by selling bundles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>From bundling basics to the precise package you can use to unlock online success for your clients, this guide serves as a jumping-off point to help you boost your agency revenue with high-margin marketing service packages.\u00a0<\/p>\n<p>Now more than ever, it\u2019s critical for agencies to operate as efficiently and profitably as possible. High-margin digital product bundles allow you to do just that. By simplifying your solution set, bundling using key strategies, and executing in a scalable way, you can not only ensure the growth of your business, but happier and healthier client relationships over the long term as well.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#3F9B63&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/book-icon.webp\" width=\"21px\" alt=\"open book\" \/> RESOURCE LIST<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/b\/bundling.asp\" target=\"_blank\" rel=\"noopener\">Bundling: Definition as marketing strategy and example<\/a><\/p>\n<p><a href=\"\/blog\/bundle-vendasta-web-design-seo\/\">Bundle Vendasta\u2019s web design and SEO services for agencies<\/a><\/p>\n<p><a href=\"\/content-library\/tools\/customer-journey-pro-profitability-calculator\/\">Customer Journey Pro profitability calculator<\/a><\/p>\n<p><a href=\"\/blog\/white-label-content-vendasta-marketplace\/\">How to bundle white-label content into packages with Vendasta<\/a><\/p>\n<p><a href=\"\/blog\/media-seo-packages\/\">How to create, promote, and fulfill SEO packages<\/a><\/p>\n<p><a href=\"\/blog\/social-media-marketing-packages\/\">How to offer social media marketing packages at scale<\/a><\/p>\n<p><a href=\"\/blog\/price-monthly-seo-packages-questions\/\">How to price monthly SEO packages: 9 questions to consider<\/a><\/p>\n<p><a href=\"\/content-library\/tools\/million-dollar-pitch-deck-selling-digital\/\">Million-dollar pitch deck<\/a><\/p>\n<p><a href=\"https:\/\/www.qualtrics.com\/experience-management\/product\/product-bundling\/\" target=\"_blank\" rel=\"noopener\">Product bundling 101<\/a><\/p>\n<p><a href=\"https:\/\/katanamrp.com\/blog\/product-bundling\/\" target=\"_blank\" rel=\"noopener\">Product bundling strategies<\/a><\/p>\n<p><a href=\"https:\/\/www.convertcart.com\/blog\/product-bundling-examples\" target=\"_blank\" rel=\"noopener\">Product bundling examples that convert<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/hbsworkingknowledge\/2013\/01\/18\/product-bundling-is-a-smart-strategy-but-theres-a-catch\/?sh=474b01e7a516\" target=\"_blank\" rel=\"noopener\">Product bundling is a smart strategy \u2014 But there\u2019s a catch<\/a><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/The-Paradox-of-Choice-audiobook\/dp\/B00429IOPI\/ref=sr_1_1?keywords=the+paradox+of+choice&amp;qid=1664512324&amp;qu=eyJxc2MiOiIxLjgzIiwicXNhIjoiMS40NSIsInFzcCI6IjEuNTAifQ%3D%3D&amp;s=books&amp;sprefix=the+paradox+of%2Cstripbooks-intl-ship%2C98&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\"><i>The Paradox of Choice: Why More Is Less<\/i><\/a><\/p>\n<p><a href=\"\/blog\/packaging-seo-ppc-management\/\">Why packaging SEO and PPC management just makes sense<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/newsletter-promo-sign-me-up.webp&#8221; alt=&#8221;newsletter-promo-sign-me-up&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;newsletter-promo-sign-me-up&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;80px||80px||false|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; module_id=&#8221;authors-link&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#e6e9eb&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"About_the_authors\"><\/span>About the authors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e222aba2-ac99-49eb-8e20-4cf19525806c&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; custom_padding=&#8221;||60px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Emily1.webp&#8221; alt=&#8221;Emily1&#8243; title_text=&#8221;Margaret-Bennett-Headshot-image&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ee60cbc8-2b4a-409f-b517-e956cd4a0b25&#8243; width=&#8221;25%&#8221; custom_margin=&#8221;25px||||false|false&#8221; border_radii=&#8221;on|80px|80px|80px|80px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Smiling woman with long hair, wearing a black top.&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef4c75ef-1abe-4149-93a0-4136bd631573&#8243; text_font_size=&#8221;1px&#8221; header_4_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Emily_Dyrland\"><\/span>Emily Dyrland<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-primary-color&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: justify;%22>Emily is a Content Marketing Specialist at Vendasta. Over her career, Emily has worked as a Marketing Strategist, freelanced as a Social Media manager, and enjoyed working events for local and national not-for-profit agencies. When she&#8217;s not researching her next blog topics you can bet she&#8217;s challenging a friend to a card game or planning a hike in the wilderness.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: left;%22>Emily is a Content Marketing Specialist at Vendasta. Over her career, Emily has worked as a Marketing Strategist, freelanced as a Social Media manager, and enjoyed working events for local and national not-for-profit agencies. When she&#8217;s not researching her next blog topics you can bet she&#8217;s challenging a friend to a card game or planning a hike in the wilderness.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Emily is a Content Marketing Specialist at Vendasta. Over her career, Emily has worked as a Marketing Strategist, freelanced as a Social Media manager, and enjoyed working events for local and national not-for-profit agencies. When she&#8217;s not researching her next blog topics you can bet she&#8217;s challenging a friend to a card game or planning a hike in the wilderness.<\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow icon_color=&#8221;RGBA(255,255,255,0)&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;22px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/emily-dyrland-334360117\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Author-LinkedIn-Link-Icon-1.webp&#8221; background_enable_image=&#8221;on&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; custom_padding=&#8221;||60px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Nicole-Lauzon.webp&#8221; alt=&#8221;Nicole Lauzon&#8221; title_text=&#8221;Margaret-Bennett-Headshot-image&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ee60cbc8-2b4a-409f-b517-e956cd4a0b25&#8243; width=&#8221;25%&#8221; custom_margin=&#8221;25px||||false|false&#8221; border_radii=&#8221;on|80px|80px|80px|80px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Nicole Lauzon&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef4c75ef-1abe-4149-93a0-4136bd631573&#8243; text_font_size=&#8221;1px&#8221; header_4_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nicole_Lauzon\"><\/span>Nicole Lauzon<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-primary-color&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: justify;%22>Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. Kickstarting her professional journey as a writer and producer for a major Canadian television network, Nicole would later spend five years as a PR Agency Creative Director, managing brand journalism, social media, blog and video content for corporate, non-profit and local business clients. Whether Nicole is marinating over her next piece of writing or enjoying some down time with her family, she likes doing it in floral print.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: left;%22>Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. Kickstarting her professional journey as a writer and producer for a major Canadian television network, Nicole would later spend five years as a PR Agency Creative Director, managing brand journalism, social media, blog and video content for corporate, non-profit and local business clients. Whether Nicole is marinating over her next piece of writing or enjoying some down time with her family, she likes doing it in floral print.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. Kickstarting her professional journey as a writer and producer for a major Canadian television network, Nicole would later spend five years as a PR Agency Creative Director, managing brand journalism, social media, blog and video content for corporate, non-profit and local business clients. Whether Nicole is marinating over her next piece of writing or enjoying some down time with her family, she likes doing it in floral print.<\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow icon_color=&#8221;RGBA(255,255,255,0)&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;22px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/nicole-lauzon-004\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Author-LinkedIn-Link-Icon-1.webp&#8221; background_enable_image=&#8221;on&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to scale revenue by selling high-margin product and service bundlesGuides Continue reading below and learn how to package, price, and pitch your agency\u2019s offering to boost your bottom line.Keep reading to discover: Actionable product bundling strategies you can start using now to boost your revenue The packaging pitfalls you need to avoid to prevent [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":8657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"products":[],"class_list":["post-5225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Marketing Bundles to Scale Revenue - Content Library<\/title>\n<meta name=\"description\" content=\"Discover the value of selling marketing bundles, learn about marketing packages pricing, and see marketing packages examples. 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