{"id":5172,"date":"2017-10-03T10:05:46","date_gmt":"2017-10-03T10:05:46","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=5172"},"modified":"2025-11-04T14:41:17","modified_gmt":"2025-11-04T14:41:17","slug":"landing-page-101-guide-lp","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/","title":{"rendered":"Landing Page 101 Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Landing_page_101_guide\" >Landing page 101 guide<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Build_landing_pages_that_convert_at_scale\" >Build landing pages that convert at scale!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Download_your_copy\" >Download your copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Whats_inside\" >What\u2019s inside?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Essential_strategies_to_master_email_campaign_marketing\" >Essential strategies to master email campaign marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Whats_in_the_guide\" >What\u2019s in the guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/landing-page-101-guide-lp\/#Start_building_landing_pages_that_convert_for_your_clients\" >Start building landing pages that convert for your clients<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Landing_page_101_guide\"><\/span>Landing page 101 guide<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; global_module=&#8221;9032&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<p><a href=\"\/content-library\/category\/guides\/\">Guides<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; header_2_text_color=&#8221;#FFFFFF&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_landing_pages_that_convert_at_scale\"><\/span>Build landing pages that convert at scale!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers? Well, worry no more, because we\u2019ve built out your 101 guide to building landing pages that convert!<\/p>\n<p>From the mind of a global UX\/UI designer, get all the best practices you need to know for building the best-converting pages.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/06\/Landing-page-101-guide-hero.webp&#8221; alt=&#8221;Landing page 101 guide&#8221; title_text=&#8221;Landing page 101 guide hero&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;300px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_id=&#8221;form&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#071c2a&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_tablet=&#8221;50px||50px||true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<div id=\"content-download-form\">\n    <h2 class=\"form-header\"><span class=\"ez-toc-section\" id=\"Download_your_copy\"><\/span>Download your copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t<!--PROD: Content Download Form -->\n\t<script\n        id=\"__custom_form_widget\" src=\"https:\/\/www.cdnstyles.com\/static\/custom_form_widget\/v1\/custom_form.widget.js\"\n        data=\"eyJiYWNrZ3JvdW5kQ29sb3IiOiIjZmZmZmZmIiwiYmFzZVVSTCI6Imh0dHBzOi8vZm9ybXMtcHJvZC5hcGlnYXRld2F5LmNvIiwiYm9yZGVyQ29sb3IiOiIjMDAwMDAwIiwiYm9yZGVyUmFkaXVzIjoiNXB4IiwiYm9yZGVyU3R5bGUiOiJzb2xpZCIsImJvcmRlcldpZHRoIjoiMXB4IiwiZm9ybUlkIjoiRm9ybUNvbmZpZ0lELWM1MTE5OGY4LWE1MjQtNGIwYy1hYWRkLTdkZjA5ZDA5YzkzYSIsInBhZGRpbmciOiIyMHB4IiwicHJpbWFyeUNvbG9yIjoiIzNmOWI2MyIsInByaW1hcnlGb250Q29sb3IiOiIjMDAwMDAwIiwid2lkdGgiOiIxMDAlIn0=\"\n    ><\/script>\n    <div style=\"display: flex; align-items: center; padding: 0px 20px;\">\n        <p style=\"font-size: 12px; color:#fff; text-align: left;\">By filling out this form you agree to receive regular updates from Vendasta and get instant access to free marketing material. You can unsubscribe at any time. See our <a href=\"\/privacy\/\" style=\"color:#3f9b63\">Privacy Policy<\/a>.<\/p>\n    <\/div>\n<\/div>\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  setTimeout(function() {\n    const currentPage = window.location.href;\n    const formField = document.querySelector('input[name=\"FieldID-a5b1e46c-9e61-4868-ba2f-6876fbfdd864\"]');\n\n    if (formField) {\n      formField.value = currentPage;\n    }\n  }, 1000); \/\/ wait 1 second for async-loaded forms\n});\n<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e781c4da-aad9-4095-b05a-37b92a64ef5a&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;checkmark-list&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_inside\"><\/span>What\u2019s inside?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"padding-left: 40px;\">\n<li>Deep-tactical tips on each aspect of landing page anatomy\u2014from forms to buttons, graphics, and more<\/li>\n<li>Best practices on each main landing page element<\/li>\n<\/ul>\n<p><a class=\"back-link\" href=\"\/content-library\/\">Back to Content Library<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; padding_top_2=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221; padding_bottom_2=&#8221;0px&#8221; padding_top_bottom_link_1=&#8221;true&#8221; padding_top_bottom_link_2=&#8221;true&#8221; padding_left_right_link_1=&#8221;false&#8221; padding_left_right_link_2=&#8221;false&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;45245cb3-5205-40d0-815a-46985e7bbdb8&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_strategies_to_master_email_campaign_marketing\"><\/span>Essential strategies to master email campaign marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]You may not even be aware that Microsoft and Google are filtering your emails into your leads and customers\u2019 junk and promotional folders, preventing your messages from being seen and your business from growing.[\/et_pb_text][et_pb_blurb title=&#8221;Common mistakes&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Group-49366.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Discover the four common mistakes preventing your agency\u2019s outreach emails from getting read by local businesses.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Metrics that matter&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Group-49367.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We leverage experts\u2019 insights about the top three email marketing metrics to watch, and top tips to improve them.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Best practices&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Group-30079.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Learn the five critical steps for effective email campaign marketing and the different types of emails to send leads and prospects.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Compliance 101&#8243; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Group-49368.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Don\u2019t be the careless agency that got fined US$60,000. Understand anti-spam laws and how good compliance can actually help your agency.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/image-19.png&#8221; title_text=&#8221;image 19&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;400px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;9261f12c-f1a4-4fdc-8810-88da2f8f4ed5&#8243; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whats_in_the_guide\"><\/span>What\u2019s in the guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0f58e345-471a-4f7e-9171-edc8874bf38b&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This guide is tailor-made for marketing agencies and contains:<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;checkmark-list&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Multiple perspectives to help local experts maximize email engagement rates<\/li>\n<li>Useful sales and nurture templates for your business<\/li>\n<li>End-to-end coverage of common mistakes, best practices, metrics to watch and compliance-related content<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ba76a396-b757-4901-83f1-b92068ec9a91&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3facb17a-daf0-4124-adf6-7073bc653a56&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;|40px||40px|true|true&#8221; custom_padding_phone=&#8221;||||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c34025e-4917-46ed-9ea2-38a0b12cd528&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Start_building_landing_pages_that_convert_for_your_clients\"><\/span>Start building landing pages that convert for your clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#form&#8221; button_text=&#8221;Get my guide now&#8221; button_alignment=&#8221;center&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing page 101 guide Guides Build landing pages that convert at scale! Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers? Well, worry no more, because we\u2019ve built out your 101 guide to building landing pages that convert! From the mind of a [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":5175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[17],"products":[],"class_list":["post-5172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page 101 Guide [Download] - Content Library<\/title>\n<meta name=\"description\" content=\"From the mind of a global UX\/UI designer, get all the best practices you need to know for building the best-converting pages. 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